Facebook Ads Cost Per Lead Benchmarks for Venture Capital & Investment

Introduction

Venture Capital & Investment lead costs moved in wide arcs across all countries, charting a more dramatic year than the overall market. The industry began with modest cost-per-lead (CPL) in December, plunged to ultra-efficient levels in Q2, then spiked sharply in July before settling into a higher, steadier range through Q4. Compared to the global benchmark, this category ran consistently below market for most months, with one standout surge above market mid-year.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Venture Capital & Investment across all countries compared to the global benchmark.

The story in the data

• Starting point vs. finish: CPL rose from 11.83 in December 2024 to 42.42 in November 2025, a 259% increase across the observed window.
• Average, highs, lows: The category averaged 26.76, with an annual low in April (4.65) and a high in July (59.07). The range spanned 54.42 points.
• Notable moves:
• Early-year lift: December to January climbed 17.51 points, followed by a February pullback (−6.13).
• Q2 trough: April–June dipped to a three-month average of just 6.69, including two sub-5 prints (April and June).
• July spike: A sharp jump to 59.07 marked the high of the year, then cooled to 20.29 in August.
• Q4 stabilization: September–November hovered in the low-to-mid 40s (41.42 to 46.75).
• Volatility: Month-to-month swings averaged 17.82 points—much choppier than the market’s 2.59 across the same months.

March 2025 was not captured in the industry sample; dynamics resume in April.

Seasonal and monthly dynamics

The pattern split cleanly by quarter. Q1 was mixed and relatively affordable (Dec–Feb average: 21.46). Q2 marked the softest period, with unusually low CPLs (April–June average: 6.69), suggesting easier lead generation across all countries in late spring. Q3 reversed course: July’s spike set the annual peak, with August giving back a portion of the gain and September rising again toward 41.42. Q4 trended steady at a higher plateau (October–November average: 44.59), aligning with typical late-year competitive pressure seen in Facebook Ads benchmarks.

Country vs. Global

Relative to the global all-industry benchmark (mean 41.37 for the same months), Venture Capital & Investment ran 35% lower on average (26.76). The gap varied widely:

• Largest deficits: April (−88% vs. market) and June (−88%).
• Narrowest gap: October (−3%), with November still close (−7%).
• Above market: July printed +47% versus the global CPL, the lone month clearly “above average.”

Across the year, the market trended steadily higher (+16% from early-year levels into Q4), while the Venture Capital & Investment series was more jagged—deep Q2 trough, outsized July spike, then consolidation.

Closing

Understanding Facebook Ads cost-per-lead benchmarks for the Venture Capital & Investment industry across all countries helps marketers gauge country-specific ad costs, track CPL trends, and compare industry ad performance to global patterns.