See how your CPL compares. Explore lead generation cost benchmarks by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Across all countries, Venture Capital & Investment lead costs moved on a very different rhythm than the global benchmark. Median Cost Per Lead averaged $26.63 for the category during the observed period, materially below the global all‑industry median of $41.44, yet the path was far more turbulent: deep troughs in Q2 and a sudden July spike defined the year’s profile, with an elevated finish into early Q4. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Venture Capital & Investment across all countries compared to the global benchmark.
The series opened at $40.94 in November 2024, dropped sharply to $11.83 in December, then held in the $23–$29 range through February 2025 before collapsing to an annual low of $4.65 in April. Costs stayed unusually soft into June ($4.72), then surged to the period’s high at $59.07 in July. After a cooldown in August ($20.29), CPL rebounded to $41.42 in September and closed higher at $46.75 in October—roughly a 14% lift from the November starting point.
Across the 11 observed months, Venture Capital & Investment CPL:
By contrast, the global all‑industry series was steadier and upward‑sloping over the same months, rising from $41.51 in November 2024 to $45.08 in October 2025 (+9%), with a narrower $11.9 range (low of $35.73 in January; high of $47.62 in September).
Q4 2024 was choppy for Venture Capital & Investment: a near‑parity November gave way to a December dip atypical of the season’s usual competitive pressure. Q1 2025 stayed moderate, while Q2 marked the clear trough with April–June producing the lowest CPLs of the period. Q3 brought whiplash—an abrupt July peak, a sharp August reset, and a September rebound. Early Q4 2025 held elevated levels in October.
Globally, the all‑industry benchmark followed a more familiar arc: softer in January–March, then steadily higher into late Q3 and early Q4.
Relative to the global benchmark, Venture Capital & Investment CPL ran lower in eight of the 11 observed months, above market in two (July at +40% and October at +4%), and near parity in November. On average, the category sat about 36% below the global all‑industry median. The gap was narrowest in November (about 1% below) and widest in June (about 88% below). While the global trend rose gradually (+9%), the category’s path was markedly choppier, with the net +14% rise from November to October driven by outsized mid‑year swings.
Understanding Facebook Ads cost‑per‑lead benchmarks for Venture Capital & Investment across all countries helps quantify country‑agnostic ad costs and place category‑specific CPL trends in context with the global all‑industry pattern. While CPC trends, CPM analysis, and CTR performance provide additional color, this view centers on CPL as the clearest read on lead‑generation efficiency for this sector at a global level.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Venture Capital & Investment industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.
Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.
Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.
Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.
If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app