Facebook Ads Cost Per Lead Benchmarks for Venture Capital & Investment

Introduction

Across all countries, Cost Per Lead (CPL) for Venture Capital & Investment campaigns ran well below the global Facebook Ads benchmarks for most of the period—but with far sharper swings. The category saw a deep trough in Q2, a dramatic July spike to the annual high, and a late-year drift back toward the market. By October, CPL was slightly above the global level, capping a choppy but upward-tilting arc.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Venture Capital & Investment in all countries compared to the global benchmark.

The story in the data

Venture Capital & Investment CPL began at $40.94 in November 2024 and ended at $46.75 in October 2025, a 14% rise. The category averaged $26.63 across the available months—about 36% below the global average of $41.63 for the same period—yet it traversed a wide range, from a low of $4.65 in April to a high of $59.07 in July.

The monthly path was notably turbulent:

• November to December saw a sharp -71% drop ($40.94 → $11.83).
• January rebounded +148% ($11.83 → $29.34), before softening into February ($23.21).
• The spring trough arrived in April at $4.65 (−80% from February), with June also near the floor at $4.72.
• July then surged to $59.07, a +1,152% jump from June, before cooling -66% in August ($20.29).
• September regained ground to $41.42 (+104% from August), and October edged up to $46.75 (+13%).

Month-to-month volatility averaged about 20.3 points, roughly eight times the global baseline’s 2.5-point average move over the same sequence—underscoring how unusually choppy lead costs were for this industry.

Seasonal and monthly dynamics

The global CPL pattern exhibited a familiar rhythm: softer through December and January, then gradually rising into late summer with a September peak, followed by a modest October pullback. The Venture Capital & Investment category deviated from that cadence. After a December slide, the category experienced a pronounced Q2 trough (April–June single-digit CPLs) while the global market held in the upper-30s to low-40s. A singular July spike reset levels to the annual high, followed by an August correction and a return toward mid-40s by early Q4. The result is a year marked by sharp inflections rather than smooth seasonality.

Country vs. Global

Relative to the global benchmark, Venture Capital & Investment CPL averaged 36% lower, with a median of $23.21 versus the market’s $41.10 (−44%). The category sat below global levels in eight of eleven months, was near-par in November (−1%), and rose above the market twice: July (+39% vs. global $42.37) and October (+3.7% vs. $45.08). The narrowest gap appeared in October; the widest in June, when CPL was 89% below the global mark. Over the period, the global trend rose steadily (+8.7% from November to October), while the category climbed more (+14%) but with far greater month-to-month dispersion.

Closing

Understanding Facebook Ads benchmarks for Cost Per Lead in the Venture Capital & Investment category across all countries shows a market that is structurally cheaper than the global average but markedly more volatile, with a Q2 trough, a July spike, and a late-year convergence toward global CPLs. These CPL trends provide a clear basis for evaluating industry ad performance and country-specific ad costs relative to global Facebook Ads benchmarks.