Facebook Ads Cost Per Lead Benchmarks for Venture Capital & Investment in France

Main takeaways

• This analysis looks at cost-per-lead trends for industry Venture Capital & Investment and target country France compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
• No selected data points were available for Venture Capital & Investment in France during the period, so direct, month-by-month comparison to the global baseline is not possible.
• In the global baseline (all industries, all countries), the average cost-per-lead across the last 12 months was 36.04, with a high in November 2024 (41.58) and a low in September 2025 (20.63).
• Baseline volatility was moderate: the average absolute month-to-month move was 4.75 (about 13% of the mean). The sharpest jump occurred in November 2024 (+10.45 vs. October), and the steepest drop occurred in September 2025 (-16.40 vs. August).
• Seasonal pattern: costs were elevated in Q4, peaking in November and staying high in December before normalizing in early Q1.

Context and scope

• Metric: cost-per-lead (median, monthly).
• Segment selected: Venture Capital & Investment in France.
• Benchmark: global baseline (all industries, all countries).
• Note: The selected segment contains no monthly observations in the period provided, so findings below summarize the global baseline to frame expectations until segment-level data becomes available.

Global baseline trends for cost-per-lead

• Average: 36.04 over Oct 2024–Sep 2025.
• High and low:
• Peak: 41.58 in November 2024 (+15% vs. the period average).
• Trough: 20.63 in September 2025 (−43% vs. the period average).
• First-to-last change: −33.7% from October 2024 (31.12) to September 2025 (20.63), driven largely by the pronounced September dip.
• Volatility:
• Average absolute month-to-month change: 4.75.
• Increases vs. decreases: 5 increases, 6 decreases across the period.
• Largest monthly swing: +10.45 in November 2024; largest decline: −16.40 in September 2025.
• Distribution around the mean: 8 of 12 months sat above the period average (notably November–August, excluding January and March), indicating a generally elevated market for most of the year punctuated by a late-period correction.
• Seasonal pattern: Q4 costs rose sharply—November 2024 led the year, and December remained elevated—before easing in January and fluctuating within a relatively tight band through summer.

Selected segment vs. global baseline

• Data availability: No Venture Capital & Investment data for France was available in the period, so relative positioning (above market, below average, or in line) cannot be determined for this segment.
• Benchmark context for planning: The global baseline suggests typical cost-per-lead levels clustered in the mid-to-high 30s for most months, with seasonal elevation in Q4 and an outlier dip in September 2025.

Seasonal insights and variability

• Q4 escalation: Costs typically increase in Q4 around holiday periods, as reflected by the November peak and sustained December elevation.
• Intra-year steadiness with a late dip: After Q1 normalization, monthly values hovered within a 37–40 range through August before a significant September decline.

Understanding cost-per-lead benchmarks on Facebook Ads in industry Venture Capital & Investment and France helps advertisers make more efficient budget and creative choices.