Facebook Ads Cost Per Lead Benchmarks for Venture Capital & Investment in United Arab Emirates

Key takeaways

• This analysis looks at cost-per-lead trends for the Venture Capital & Investment industry in the United Arab Emirates compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
• No in-scope data points are available for the selected segment (Venture Capital & Investment, United Arab Emirates), so direct comparison to the global baseline is not possible for this time window.
• Global baseline cost-per-lead averaged $36.04 across the last 12 months, peaking in November ($41.58) and bottoming in September ($20.63).
• Baseline costs declined 33.7% from the first to the last month (October to September).
• Volatility in the baseline was moderate: average month-to-month movement was about $4.75 (~13% of the mean), with the sharpest rise in November (+$10.45 vs. October) and the steepest drop in September (-$16.40 vs. August).
• Seasonal pattern is evident: costs rose in Q4 (holiday period), stabilized in late spring/early summer, then dipped sharply post-summer.

Scope and methodology

• Metric: cost-per-lead (median by month).
• Selected segment: Venture Capital & Investment in the United Arab Emirates (no monthly data points present for the period).
• Baseline: global benchmark time series used for directional context.

Selected segment overview

• The selected_data time series is empty for the period provided. As a result, averages, highs/lows, volatility, and trend direction for Venture Capital & Investment in the United Arab Emirates cannot be computed from the supplied dataset.
• Relative positioning versus the market (above market, below average, or in line) cannot be assessed without in-scope observations.

Global baseline trend for cost-per-lead

• Average: $36.04 over the 12-month window.
• High: $41.58 in November (seasonal Q4 elevation).
• Low: $20.63 in September (distinct dip).
• First-to-last change: down 33.7% from October ($31.12) to September ($20.63).
• Volatility:
• Average absolute month-to-month change: ~$4.75 (~13% of the mean).
• Largest monthly increase: November vs. October (+$10.45).
• Largest monthly decrease: September vs. August (-$16.40, ~-44% vs. August).
• Seasonality and shape of trend:
• Q4 uplift: Costs climbed in November and stayed elevated through December.
• Early-year normalization: January dipped, followed by a rebound into February/April.
• Mid-year steadiness: May through August hovered in a relatively tight band ($37–$39.6).
• September dip: A notable compression in cost-per-lead, marking the period low.

How the selected segment compares to the global baseline

• With no available observations for Venture Capital & Investment in the United Arab Emirates, the relative level versus the global average ($36.04) cannot be determined in this window.
• The global baseline indicates typical Facebook Ads seasonality—higher costs in Q4 and steadier mid-year performance—which may or may not reflect the selected segment when data becomes available.

Understanding cost-per-lead benchmarks on Facebook Ads in industry Venture Capital & Investment and United Arab Emirates helps advertisers make more efficient budget and creative choices.