Facebook Ads Cost Per Lead Benchmarks for Wellness & Holistic Health in Spain

Facebook Ads cost-per-lead benchmarks summary

This analysis looks at cost-per-lead trends for industry Wellness & Holistic Health and target country Spain compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Key takeaways

• Overall level: Spain’s Wellness & Holistic Health cost-per-lead (CPL) averaged 28.72, about 22.5% below the global baseline average of 37.06—consistently below market.
• Volatility: Spain showed high month-to-month volatility (average absolute change 10.63) versus the global baseline’s steadier 3.42.
• Trend direction: From Sep 2024 to Aug 2025, Spain’s CPL rose 76.3% (24.94 to 43.96), while the global baseline increased 12.6% (32.88 to 37.03).
• Seasonal patterns: Both series rise into Q4; Spain dipped in January and spiked sharply in April–May, followed by an unusual trough in June and a peak in August.

Spain, Wellness & Holistic Health: time-series highlights

• Average: 28.72; Range: 7.01 (Jun) to 43.96 (Aug).
• Highs and lows:
• Highest CPL: 43.96 in August.
• Lowest CPL: 7.01 in June.
• Notable movements:
• Q4 uplift: From September’s 24.94 to December’s 34.19.
• January reset to 25.17, then a low in March at 17.89.
• Sharp rebound in April (+115% vs March) to 38.54 and steady May at 38.70.
• Exceptional dip in June (−81.9% vs May), followed by a strong recovery in July (35.28) and new high in August (43.96).
• Volatility: Average month-to-month absolute change of 10.63 points underscores a highly variable CPL environment across spring/summer.

Comparison to global baseline

• Level: Spain averaged 28.72 vs 37.06 globally (22.5% below). Spain was below the global CPL in 11 of 12 months; August was the only month above market.
• Highs and lows (global): 41.58 in November (highest) and 31.12 in October (lowest) across the same period.
• Seasonal alignment:
• Q4 behavior: Both series show elevated CPL, with Spain’s Q4 average at 29.01 vs the global 37.44—Spain remains below average but follows the seasonal rise.
• Early-year: January softening is visible in both, though Spain’s decline is more pronounced.
• Variance from trend:
• April–May: Spain nearly matched the global level (April was virtually in line).
• June: Spain diverged sharply (7.01 vs global 38.35), a notable outlier relative to the steady global baseline.
• August: Spain’s CPL surpassed the global level (43.96 vs 37.03), elevating the year-end trend.

Seasonal patterns and stability

• Q4 uplift is evident in both Spain and the global data, a common effect around holiday periods.
• Spain’s CPL exhibits higher variability in spring and summer, with rapid shifts that diverge from the smoother global trend.

Understanding cost-per-lead benchmarks on Facebook Ads in industry Wellness & Holistic Health and Spain helps advertisers make more efficient budget and creative choices.