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Facebook Ads Cost Per Lead Benchmarks for Wellness & Holistic Health in Sweden

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Cost Per Lead for Wellness & Holistic Health in Sweden

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • Wellness & Holistic Health in Sweden saw cost per lead average 32.20, about 13% below the global baseline average of 37.06 (Sep 2024–Aug 2025).
  • Volatility was high: average month-to-month swing of 9.10 (33.3%); the baseline moved a milder 3.42 (9.8%).
  • Seasonal pattern aligned with broader norms: costs climbed through Q4, dipped in January–March, then spiked in April and again in August.
  • The selection was below the baseline in 9 of 12 months, but posted higher costs in April, May, and August.
  • From first to last month, Sweden’s costs rose 105.5%, versus a 12.6% lift in the baseline.

This analysis looks at cost per lead trends for the Wellness & Holistic Health industry in Sweden compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Scope and context

  • Metric: cost per lead (median, monthly)
  • Industry: Wellness & Holistic Health
  • Country: Sweden
  • Period: Sep 2024–Aug 2025
  • Baseline: global aggregate for the same months

Sweden overview (selected data)

  • Average: 32.20
  • High/Low: peak at 45.36 (Aug 2025); low at 18.72 (Mar 2025); range 26.64.
  • Trend: +105.5% from Sep 2024 (22.07) to Aug 2025 (45.36).
  • Volatility:
  • Average absolute month-to-month change: 9.10 (33.3%).
  • Largest jump: Mar → Apr +25.52 (+136%).
  • Sharpest drop: Feb → Mar −16.43 (−46.8%).
  • Seasonality:
  • Q4 uplift: 22.07 (Sep) → 33.25 (Dec), consistent with holiday-period inflation.
  • Early-year softness: January and March were notably lower than surrounding months.
  • Late spike: pronounced highs in April (44.24) and August (45.36).

Global baseline overview

  • Average: 37.06
  • High/Low: peak at 41.58 (Nov 2024); low at 31.12 (Oct 2024); range 10.45.
  • Trend: +12.6% from Sep 2024 (32.88) to Aug 2025 (37.03).
  • Volatility:
  • Average absolute month-to-month change: 3.42 (9.8%).
  • Notable seasonal surge in November, then moderating into Q1.

Head-to-head comparison

  • Level: Sweden ran below market on average (−13%). It trailed the baseline in 9 of 12 months; it was above in Apr, May, and Aug.
  • Extremes:
  • Sweden’s low (Mar: 18.72) was 43% below the baseline’s March level (32.84), signaling a deeper early-spring dip.
  • Sweden’s high (Aug: 45.36) was 22.5% above the baseline’s August level (37.03), indicating a stronger late-summer surge.
  • Seasonality alignment:
  • Both series show Q4 pressure, but the baseline peaked in November while Sweden continued rising into December.
  • Sweden exhibited a more pronounced spring spike (April), whereas the baseline remained steadier through Q2–Q3.

What marketers should note

  • The Swedish Wellness & Holistic Health market delivered generally below-average cost per lead versus global benchmarks but with materially higher month-to-month swings.
  • Seasonal dynamics match common Facebook Ads patterns (Q4 inflation), with additional local spikes in April and August that diverge from the steadier global curve.

Understanding cost per lead benchmarks on Facebook Ads in industry Wellness & Holistic Health and Sweden helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Wellness & Holistic Health industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Sweden, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Sweden Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 6Epiphany
Apr 18Good Friday
Apr 20Easter Sunday
Apr 21Easter Monday
May 1Labour Day
May 29Ascension Day
Jun 6National Day
Jun 21Midsummer Day
Nov 1All Saints' Day
Dec 25Christmas Day
Dec 26Second Day of Christmas

Key Shopping Season

Late November (Black Friday is huge), December (Christmas and post-Christmas sales), June (Midsummer seasonal promotions), January (Winter sale season)

Potential Advertising Impact

CPMs might spike during Black Friday and early December, especially in e‑commerce and fashion. Easter and Midsummer holidays often decrease weekday inventory but increase media usage during long weekends. Midsummer tends to be quiet in retail but active in travel and food sectors. Post-Christmas sales in January still see high digital ad demand.

What is considered a good cost per lead on Facebook in 2025?

A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.

Why is my CPL higher than industry averages?

Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.

Does campaign objective impact CPL?

Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.

How can I generate leads at a lower cost without hurting lead quality?

Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.

Should I optimize for leads or conversions if my goal is pipeline growth?

If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.

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