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Facebook Ads Cost Per Lead Benchmarks for Wine and Spirits in Sweden

See how your CPL compares. Explore lead generation cost benchmarks by industry, region, and campaign type

Cost Per Lead for Wine and Spirits in Sweden

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads cost-per-lead benchmarks: Wine and Spirits in Sweden vs global

This analysis looks at cost-per-lead trends for industry Wine and Spirits and target country Sweden compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

  • The selected Wine and Spirits data for Sweden contains no observations for the period provided, so a direct country/industry comparison to the global baseline is not available.
  • The global baseline shows a clear seasonal lift in Q4, peaking in November, followed by generally stable costs through mid-year and a sharp drop in September.
  • Baseline average cost per lead across the last 12 months is 36.04, with month-to-month volatility averaging 4.75 (about 13% of the average).

Selected dataset: Wine and Spirits in Sweden

  • Availability: No monthly data points were recorded for the selected time frame. As a result, averages, highs/lows, and volatility for Sweden’s Wine and Spirits cost per lead cannot be computed.
  • Relative position: With no local data, Sweden’s Wine and Spirits cost per lead cannot be classified as above market, below average, or in line with overall trends.

Global baseline overview (All industries/countries)

  • Average (12 months): 36.04
  • High: 41.58 in November 2024
  • Low: 20.63 in September 2025
  • Change from first to last month: Down 33.7% (from 31.12 in October 2024 to 20.63 in September 2025)
  • Month-to-month volatility: Average absolute change of 4.75
  • Largest increase: +10.45 from October to November 2024
  • Largest decrease: −16.40 from August to September 2025

Seasonal patterns and notable movements

  • Q4 surge: Costs rose into the holiday period, peaking in November (41.58), with December remaining elevated (39.63). This aligns with typical seasonal competition in late Q4.
  • Early-year normalization: January to March fluctuated between 32.84 and 38.86, indicating mixed demand after the holiday season.
  • Mid-year stability: April through August averaged 38.45, showing a relatively tight band around the high 30s.
  • Late-summer dip: A pronounced drop in September (20.63) marks the lowest point in the series.

How Sweden’s Wine and Spirits compares to global benchmarks

  • Because there are no Sweden data points for Wine and Spirits in the period, we cannot quantify whether local costs are trending above market, below average, or in line with overall trends.
  • The global baseline provides a directional reference: most months sit in the mid-to-high 30s, with seasonal elevation in Q4 and a steep dip in September.

Understanding cost-per-lead benchmarks on Facebook Ads in industry Wine and Spirits and Sweden helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Wine and Spirits industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Sweden, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Sweden Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 6Epiphany
Apr 18Good Friday
Apr 20Easter Sunday
Apr 21Easter Monday
May 1Labour Day
May 29Ascension Day
Jun 6National Day
Jun 21Midsummer Day
Nov 1All Saints' Day
Dec 25Christmas Day
Dec 26Second Day of Christmas

Key Shopping Season

Late November (Black Friday is huge), December (Christmas and post-Christmas sales), June (Midsummer seasonal promotions), January (Winter sale season)

Potential Advertising Impact

CPMs might spike during Black Friday and early December, especially in e‑commerce and fashion. Easter and Midsummer holidays often decrease weekday inventory but increase media usage during long weekends. Midsummer tends to be quiet in retail but active in travel and food sectors. Post-Christmas sales in January still see high digital ad demand.

What is considered a good cost per lead on Facebook in 2025?

A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.

Why is my CPL higher than industry averages?

Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.

Does campaign objective impact CPL?

Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.

How can I generate leads at a lower cost without hurting lead quality?

Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.

Should I optimize for leads or conversions if my goal is pipeline growth?

If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.

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