Facebook Ads Cost Per Purchase Benchmarks for Agriculture

Introduction

Across all countries, Agriculture’s Facebook Ads cost-per-purchase (CPP) ran far below the all‑industry global benchmark, but with noticeably sharper month-to-month swings. The period opened in November 2024 in the mid‑teens, surged and dipped through Q1 and Q2, then turned into a Q3 rollercoaster with a July high, August trough, and September rebound. The story is one of relatively low purchase costs but high volatility, with standout inflection points in February, July, August, and September.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in all countries compared to the global benchmark.

The story in the data

Agriculture CPP began at $16.10 in November 2024 and ended at $15.71 in October 2025, a slight −2% net change. The full‑period average was $20.26, with a wide range from a low of $10.56 in August 2025 to a high of $35.84 in July 2025. Notable moves include a January dip to $10.68, a February lift to $24.54, and a late‑summer whipsaw: +$10.18 from June to July, then −$25.28 into August and +$22.95 back into September ($33.51).

Month-to-month volatility averaged $11.7, meaning typical swings were more than half the series’ mean CPP—substantially choppier than the global benchmark’s $2.6 average monthly move. Overall, Agriculture’s CPP clustered in the teens and low‑20s for much of the year, interrupted by brief surges in June–July and September.

For context, the global all‑industry CPP averaged $49.33 over the same months, ranging from $42.61 (November 2024) to $53.84 (February 2025). The global line climbed into winter, eased gradually through mid‑year, and finished October at $43.33.

Seasonal and monthly dynamics

Late 2024 was steady for Agriculture, with November–December holding in the mid‑$16s. Early Q1 softened to January’s $10.68 before rebounding sharply in February ($24.54) and remaining elevated in March ($19.10). Q2 was mixed: April rose ($22.55), May cooled ($12.48), and June lifted again ($25.66).

Q3 showed the most dramatic rhythm. July posted the annual high ($35.84), August sank to the low ($10.56), and September rebounded to $33.51—a compressed cycle of peak–trough–peak within 90 days. By October, CPP reset toward the mid‑teens ($15.71), resembling the prior year’s entry point.

This timing broadly aligns with typical platform dynamics—higher competition around major commercial months, pockets of softer engagement—and sets a clear seasonal cadence for Agriculture’s purchase costs relative to broader Facebook Ads benchmarks.

Country vs. Global

Agriculture tracked well below global CPP throughout, averaging 59% lower than the all‑industry benchmark. The gap was widest in January (≈80% below), remained large in May (≈76% below) and August (≈79% below), and narrowed materially in July (≈24% below) and September (≈32% below). While the global trend rose modestly across the year (+1.7% from November to October), Agriculture drifted slightly lower (−2.4%), but with far greater amplitude: a $25 range versus the global benchmark’s ~$11 range.

In short, the Agriculture industry delivered consistently lower country-specific ad costs per purchase, paired with more pronounced month-to-month variability than the broader market.

Closing

Understanding Facebook Ads cost‑per‑purchase benchmarks for the Agriculture industry across all countries helps marketers situate CPP among complementary CPC trends, CPM analysis, and CTR performance. These industry ad performance benchmarks highlight how Agriculture’s purchase costs compare to global patterns over the past year.