Facebook Ads Insights Tool

Facebook Ads Cost Per Purchase Benchmarks for Agriculture

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for Agriculture

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • Agriculture cost-per-purchase is consistently below the global benchmark, averaging 56.7% lower across the period (21.32 vs 49.24).
  • Volatility is high in Agriculture across all countries available, with an average month-to-month move of 59% versus 4.8% in the global trend.
  • Seasonal effects are visible: the global trend rises through Q4–Q1, while Agriculture shows sharp mid-year spikes (June–July) and notable dips in January and August.
  • This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

What we analyzed

This analysis looks at cost-per-purchase trends for industry Agriculture and target country All countries available compared to the global trend.

Agriculture cost-per-purchase: level, range, and movement

  • Average: 21.32
  • High: 34.45 in July 2025
  • Low: 10.40 in January 2025
  • First-to-last change: down 56.1% from October 2024 (29.93) to August 2025 (13.14)
  • Volatility: average absolute month-to-month change of 59%
  • Notable spikes/dips:
  • +136.7% in February 2025 (10.40 to 24.60)
  • +146.5% in June 2025 (12.58 to 31.00)
  • -61.9% in August 2025 (34.45 to 13.14)
  • Seasonal pattern: elevated readings appear in early summer (June–July) with a pronounced trough in January. Despite Q4 seasonality typically lifting costs, October was relatively high before a November dip and December rebound.

Global benchmark (baseline) for context

  • Average: 49.24 (Oct 2024–Aug 2025)
  • High: 53.89 in February 2025
  • Low: 43.19 in November 2024
  • First-to-last change: down 2.1% (46.67 to 45.69)
  • Volatility: average absolute month-to-month change of 4.8%
  • Seasonal pattern: steady elevation from November through February, then a gradual easing into summer—consistent with typical Q4 holiday pressure carrying into Q1.

How Agriculture compares to the global trend

  • Overall level: Agriculture remains below market every month, ranging from 25% to 80% lower than the global benchmark. The largest relative discounts vs. global occurred in January (≈80% below) and May (≈75% below); the smallest gap was in July (≈25% below).
  • Highs and lows: Agriculture’s peak (34.45 in July) is still below the global average level, while its trough (10.40 in January) is far below any global monthly low.
  • Stability: Agriculture shows materially higher month-to-month swings than the global trend, with sharp jumps around February and June and a steep pullback in August.
  • Seasonality: The global series reflects classic holiday-driven cost pressure (Q4–Q1), while Agriculture in all countries available diverges with mid-year spikes and deeper winter discounts.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Agriculture and All countries available helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

Optimize Smarter with Superads

Improve your Facebook ad performance

• Instant performance insights – See which ads, audiences, and creatives drive results.

• Data-driven creative decisions – Spot patterns to improve ROAS.

• Effortless reporting – No spreadsheets, just clear insights.

Get Started for free →

The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

Explore Facebook Ads Metrics

Discover detailed cost benchmarks for different Facebook advertising metrics:

CPC (Cost Per Click)

Average cost per click benchmarks across industries

CPM (Cost Per Mille)

Cost per thousand impressions across different markets

CTR (Click Through Rate)

Benchmark click-through rates for Facebook ads

Cost Per Lead

Cost per lead across different markets

Cost Per Purchase

Average cost per purchase benchmarks across industries

Cost Per App Install

See how much it costs to get users to install an app