Facebook Ads Cost Per Purchase Benchmarks for Agriculture

Introduction

Across all countries, Agriculture shows a distinct cost profile for Facebook Ads cost-per-purchase (CPP): materially cheaper than the market, but far choppier month to month. The year opened with the lowest CPP in January at $9.44, surged to a July peak of $35.84 (almost 4x January), then cooled into December at $12.53. Against the global, all-industry benchmark, Agriculture stays well below average, yet its mid-year lift briefly narrowed the gap before volatility returned in late Q3 and Q4.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in all countries compared to the global benchmark.

The story in the data

Agriculture’s CPP averaged $19.73 for the year, ranging from a low of $9.44 in January to a high of $35.84 in July. It finished at $12.53 in December, up 33% from January but far below the mid-year highs. The most dramatic moves clustered around mid-year: a rapid run-up from May to July (+$23.26), a sharp August correction (−$22.70, −63% month over month), and a September rebound to $30.52. Average monthly swing was $10.65, roughly 54% of the category’s average CPP.

By contrast, the global benchmark was steadier. The all-industry global CPP averaged $51.40, peaking at $54.80 in February and easing to $45.08 in December. Its average monthly move was just $1.77 (about 3–4% of its average), underscoring how Agriculture’s CPP was more than six times as volatile in dollar terms.

Seasonal and monthly dynamics

The year’s rhythm for Agriculture showed an early trough, a mid-year surge, and an uneven finish:

• Q1 averaged $16.91, with a quick step up from January’s low into February and March.
• Q2 held near $17.20 on average, but with a soft April/May before a sharp June lift.
• Q3 was the most elevated and unstable at $26.50 on average, spiking in July, dipping in August, and rebounding in September.
• Q4 averaged $18.31, marked by a November bump and a December softening. The global market typically sees higher competition late in the year; here, Agriculture’s CPP trended lower into December, mirroring the broader market’s year-end easing.

Country vs. Global

Relative to the global benchmark, Agriculture across all countries remained consistently below market—averaging about 38% of global CPP (roughly 62% lower). The gap was widest in January (82% below) and narrowest in July (27% below). While the global trend declined gently through the year (−15% from January to December, and −18% from the February peak to December), Agriculture’s trajectory was choppier: up strongly into mid-year, then oscillating through Q4.

Overall, these Facebook Ads benchmarks show that Agriculture’s cost-per-purchase stays structurally lower than the global all-industry average, with more pronounced month-to-month shifts. While CPC trends and CPM analysis provide added context, this view isolates CPP performance—highlighting how industry ad performance for Agriculture across all countries diverges from the steadier global pattern.

Understanding Facebook Ads cost-per-purchase benchmarks for Agriculture across all countries helps marketers gauge country-specific ad costs, compare CPP to global norms, and track CPP performance against broader Facebook Ads benchmarks.