Facebook Ads Cost Per Purchase Benchmarks for Agriculture

Introduction

Across all countries, Agriculture’s Facebook Ads cost-per-purchase (CPP) stayed well below the global, all-industry benchmark in 2025, but it moved with far more intensity. The category averaged $19.60 for the year versus a $51.65 global median, with a mid-year surge and repeated whiplash swings that defined the narrative. January opened at a low base, July spiked to the annual high, and Q4 mixed a brief lift with a sharp year-end softening. This combination of low relative costs and high volatility set Agriculture apart from the steadier global baseline.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture across all countries compared to the global benchmark.

The story in the data

Agriculture’s CPP began at $9.44 in January and ended at $12.47 in December, a 32% rise across the year. The annual low landed in January ($9.44), while July marked the peak at $36.06 — nearly 4x January’s level. The year averaged $19.60, but the path was choppy: February jumped to $21.48, March eased to $19.82, April–May cooled near $12, then June–July surged ($27.31 to $36.06). August reset to $12.85, September rebounded to $29.97, October dipped to $17.43, November lifted to $24.09, and December retraced to $12.47.

Volatility was pronounced. Average absolute month-to-month movement in Agriculture reached $10.67, far sharper than the global benchmark’s $1.59. The largest single-month swing came in July→August (−$23.21), with other notable moves in August→September (+$17.12) and May→June (+$14.73).

Globally, the all-industry CPP moved within a tighter band: a $54.77 high in February and a $47.32 low in November, averaging $51.65. The global trend drifted lower across the year (−10% from January to December), contrasting with Agriculture’s mid-year crest and oscillations.

Seasonal and monthly dynamics

Q1 for Agriculture started soft, then leapt in February and held elevated in March before spring cooled in April–May. The most expensive stretch arrived in early Q3 (June–July), followed by an August reset and a September rebound. Q4 was mixed: October softened, November lifted, and December slid to one of the year’s lower points. By contrast, the global series typically eased into Q4, with November the lowest month of the year and only a modest December uptick.

Country vs. Global

Across all countries, Agriculture’s CPP remained below market every month — on average 62% under the global median ($19.60 vs. $51.65). The gap was narrowest in July (27% below) and widest in January (82% below). While the global benchmark trended gently downward (−10%), Agriculture’s line was more volatile and net positive from start to finish (+32%), driven by the June–July spike and subsequent oscillations. In several months — notably April, May, August, and December — Agriculture trailed the global level by 74–78%, underscoring consistent discounting versus the broader market.

Closing

Understanding Facebook Ads cost-per-purchase benchmarks for the Agriculture industry across all countries highlights a market that is structurally below global ad costs yet notably more volatile. These CPP trends offer a clear lens to evaluate industry ad performance and compare country-specific ad costs to global CPM and CTR performance patterns within Facebook Ads benchmarks.