Facebook Ads Cost Per Purchase Benchmarks for Agriculture

Introduction

The headline for Agriculture is cost efficiency with turbulence. Across all countries, Facebook Ads Cost Per Purchase (CPP) in the Agriculture industry averaged about $20.3 from November 2024 through October 2025—roughly 59% below the global all‑industry benchmark at $49.5. That discount persisted all year, but the path was anything but smooth: sharp mid‑quarter swings, an unusual Q3 whipsaw, and a flat end-to-start change despite big intra‑year spikes. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture across all countries compared to the global benchmark.

The story in the data

Agriculture CPP started at $16.10 in November 2024 and finished at $15.94 in October 2025—essentially flat (−1%). The yearly average was $20.3, with a low of $10.67 in August (narrowly below January’s $10.68) and a high of $35.84 in July. Seven of the 12 months sat in the mid‑teens to low‑$20s, while the remaining months broke higher, led by July ($35.84) and September ($33.51).

Volatility was the defining feature. Average absolute month‑to‑month movement was $11.6, indicating frequent double‑digit swings. Notable moves included a −35% drop in January, a +130% rebound in February, a −45% slide in May, a +106% jump in June, a −70% reset in August, and a +214% surge into September, followed by a −52% step down in October. The median month across the period landed near $17.8, suggesting a “typical” cost in the high‑teens despite outsized peaks and dips.

Seasonal and monthly dynamics

Seasonality appeared in broad strokes, but with unusual rhythm inside quarters:

• Q4 (Nov–Dec plus Oct) was subdued, averaging roughly $16.2—the softest stretch of the year.
• Q1 showed a trough‑then‑recovery pattern: January’s low ($10.68) lifted to $24.54 by February before easing in March ($19.10).
• Q2 was mixed, moving from $22.55 (April) down to $12.48 (May) before climbing to $25.66 (June).
• Q3 was the strongest yet choppy: July spiked to $35.84, collapsed to $10.67 in August, and rebounded to $33.51 in September—a V‑shaped surge within the quarter.

Country vs. Global

Relative to the global all‑industry CPP benchmark, Agriculture stayed consistently below market. The gap ranged from 24% below (July) to 79% below (January and August). Month by month, Agriculture CPP ran at 21%–76% of global levels, averaging a 59% discount across the year. The global benchmark itself was steadier—mostly in the mid‑$40s to mid‑$50s—starting at $42.73 in November and ending at $45.51 in October (+6.5%). Its month‑to‑month volatility averaged $2.4, making Agriculture nearly five times more volatile than the global trend.

In short, the Agriculture industry across all countries combined sustained notably lower country‑specific ad costs for purchases versus the global baseline, but with larger, faster swings—particularly around Q3.

Closing

Understanding Facebook Ads benchmarks for Cost Per Purchase in the Agriculture industry across all countries highlights a data‑rich picture: CPP trends that are structurally lower than global norms yet markedly more volatile. These CPP patterns provide a clear reference point for Agriculture industry ad performance relative to global Facebook Ads benchmarks and broader country‑specific ad costs.