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Facebook Ads Cost Per Purchase Benchmarks for Agriculture in Brazil

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Cost Per Purchase for Agriculture in Brazil

October 2024 - October 2025

Insights

Detailed observation of presented data

This analysis looks at cost per purchase trends for industry Agriculture in Brazil compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Key takeaways

  • The selected dataset (Agriculture, Brazil) contains no observations for the period, so we cannot compute local averages or volatility for cost per purchase.
  • Globally, the average cost per purchase across Oct 2024–Sep 2025 was $47.82, with a high of $53.89 (Feb 2025) and a low of $32.29 (Sep 2025).
  • The global series shows a holiday/Q4 lift, rising sharply in December and remaining elevated through February before trending down into late summer.
  • From the first to the last month, the global baseline declined by 30.8%, driven by a pronounced dip in September.
  • Month-to-month volatility in the global baseline was moderate overall (average absolute move of $3.25, ~6.8% of the average), with one outsized drop in September.

Selected dataset overview: Agriculture in Brazil

  • Coverage: No monthly data points were available for cost per purchase in Agriculture, Brazil during the period reviewed.
  • As a result, we cannot report local averages, highs/lows, month-to-month changes, or a relative position versus the market (“above market,” “below average,” or “in line”).

Global baseline overview (benchmark for context)

  • Period: Oct 2024 to Sep 2025
  • Average cost per purchase: $47.82
  • High: $53.89 in Feb 2025
  • Low: $32.29 in Sep 2025
  • First-to-last change: $46.67 (Oct 2024) to $32.29 (Sep 2025), a decrease of 30.8%
  • Notable spikes/dips:
  • Largest monthly increase: Nov to Dec (+$8.34, +19.3%), aligning with typical Q4/holiday pressure.
  • Largest monthly decline: Aug to Sep (−$13.40, −29.3%), producing the yearly low.
  • Seasonal pattern:
  • Costs typically increase in Q4 around holiday periods; here, costs rose in December and stayed elevated through January and February before easing through summer.

Comparison: Agriculture in Brazil vs. global baseline

  • Relative positioning: Not available (no local observations to compare).
  • Directional reference from the global trend:
  • Typical range across the past year: roughly $32–$54 per purchase.
  • Pattern: Q4 lift and early-year highs, followed by a gradual decline and a sharp drop at the end of the period.
  • Volatility context: The global series moved by an average of $3.25 month to month, with most changes contained and one exceptional September dip.

Understanding cost per purchase benchmarks on Facebook Ads in industry Agriculture and Brazil helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Brazil, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Brazil Advertising Landscape

National Holidays

Jan 1New Year's Day
Mar 3–4Carnival
Apr 18Good Friday
Apr 21Tiradentes Day
May 1Labour Day
Jun 19Corpus Christi
Sep 7Independence Day
Oct 12Our Lady of Aparecida (Children's Day)
Nov 2All Souls' Day
Nov 15Republic Proclamation Day
Nov 20Black Awareness Day
Dec 25Christmas Day

Key Shopping Season

December (Christmas), Late November (Black Friday), Children's Day (Oct 12)

Potential Advertising Impact

CPM and CPC might rise around Carnival and Independence Day due to increased social activity. Children's Day (Oct 12) and Black Friday could see sharp spikes in competition. December (Christmas) may surge e‑commerce traffic, prompting high CPMs. Extended holiday weekends could shift ad engagement patterns.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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