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Facebook Ads Cost Per Purchase Benchmarks for Agriculture in France

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Cost Per Purchase for Agriculture in France

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads benchmarks: cost-per-purchase for Agriculture in France vs. global

  • The Agriculture industry in France posted a median cost-per-purchase of 117.94 in July 2025—about 2.55x the global baseline for the same month (46.21) and roughly 146% above the global 12-month average (47.82). This is clearly above market.
  • Global costs trended modestly higher in winter (peaking in February 2025 at 53.89) and eased into summer, followed by a sharp dip in September 2025 (32.29). Average month-to-month volatility was moderate at ~7%.
  • The selected series currently contains a single month, so within-market seasonality and volatility for Agriculture in France cannot yet be assessed; however, the July level sits well above the global distribution.
  • This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

What this analysis covers

This analysis looks at cost-per-purchase trends for industry Agriculture and target country France compared to the global trend.

Selected data: Agriculture in France

  • Timeframe observed: July 2025 only.
  • Median cost-per-purchase: 117.94.
  • Average, high, and low: all 117.94 (single-month series).
  • Month-to-month change and volatility: not applicable with one data point.
  • Notable observation: July sits substantially above the global baseline, signaling a high relative cost environment for this industry-country combination in that month.

Global baseline overview (Oct 2024–Sep 2025)

  • 12-month average: 47.82.
  • High: 53.89 in February 2025.
  • Low: 32.29 in September 2025.
  • First-to-last change: down 30.8% from October 2024 (46.67) to September 2025 (32.29).
  • Volatility: average absolute month-to-month change ~6.98%.
  • Largest monthly rise: +19% from November to December 2024.
  • Largest monthly drop: −29% from August to September 2025.

Head-to-head comparison (July 2025)

  • France (Agriculture) vs. Global: 117.94 vs. 46.21.
  • Relative positioning: above market by ~155% (≈2.55x).
  • Compared to the global 12-month average (47.82), France (Agriculture) in July is higher by ~146%.

Seasonality signals in the baseline

  • Mild winter elevation: costs climbed through December and peaked in February.
  • Summer easing followed by a marked September low (32.29), the lowest point in the period.
  • July sits in the mid-40s globally, reinforcing how exceptional the France Agriculture reading is in that same month.

Notes on interpretation

  • The selected series contains a single month; additional months will enable fuller visibility into within-market highs, lows, and volatility for Agriculture in France.
  • All comparisons above reference the global baseline to contextualize the July outcome.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Agriculture and France helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting France, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

France Advertising Landscape

National Holidays

Jan 1New Year's Day
Apr 18Good Friday (Alsace & Moselle)
Apr 21Easter Monday
May 1Labour Day
May 8Victory in Europe Day
May 29Ascension Day
Jun 9Whit Monday
Jul 14Bastille Day
Aug 15Assumption Day
Nov 1All Saints' Day
Nov 11Armistice Day
Dec 25Christmas Day
Dec 26Saint Stephen's Day (Alsace & Moselle)

Key Shopping Season

Late November (Black Friday/Cyber Monday), December (Christmas & post‑Christmas sales), May–June (spring sales)

Potential Advertising Impact

CPM and CPC might increase during spring holidays when leisure and travel campaigns see higher engagement. Extended 'ponts' (bridge days) in May could create long weekends with lower weekday ad inventory. Late November and December feature steep increases in ad competition. Christmas season may drive peak ad volumes.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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