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Facebook Ads Cost Per Purchase Benchmarks for Agriculture in Israel

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Cost Per Purchase for Agriculture in Israel

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • This analysis looks at cost-per-purchase trends for industry Agriculture in Israel compared to the global trend and is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • No selected data points were available for Agriculture in Israel in the provided timeframe, so direct country-to-global comparisons cannot be calculated for this window.
  • Globally, cost-per-purchase averaged 47.82 over Oct 2024–Sep 2025, with a high in February (53.89) and a low in September (32.29).
  • Typical seasonal patterns are visible: costs rose into late Q4 (notably December), stayed elevated in Q1, then softened through summer with a sharp dip in September.
  • Month-to-month volatility in the global baseline was moderate on average (~3.25, about 6–7% of the mean), with the largest jump from November to December and the steepest drop from August to September.

Scope and framing

This report examines Facebook Ads benchmarks for cost-per-purchase in Agriculture and Israel against a global baseline. Because the selected dataset for Israel contains no observations in the period, the narrative focuses on the global series as the reference benchmark.

Global baseline for cost-per-purchase

  • Average: 47.82 across 12 months (Oct 2024–Sep 2025).
  • High and low:
  • High: February 2025 at 53.89.
  • Low: September 2025 at 32.29.
  • First-to-last change: down 30.8% from October 2024 (46.67) to September 2025 (32.29).
  • Volatility:
  • Average month-to-month movement: 3.25 (≈6–7% of the average).
  • Largest month-to-month increase: +8.34 from November to December 2024.
  • Largest month-to-month decline: −13.40 from August to September 2025.
  • Seasonal patterns:
  • Q4: December spiked to 51.53 after a softer November (43.19), consistent with higher holiday-period costs.
  • Q1: remained elevated, averaging ~52.94 from January to March, peaking in February.
  • Mid-year: gradual easing from April (51.57) to August (45.69), then a pronounced drop in September (32.29).

Selected data: Agriculture in Israel

  • Data availability: No monthly medians were provided for the selected period.
  • Consequence: Averages, highs/lows, volatility, and month-to-month changes cannot be computed for Israel Agriculture.
  • Relative positioning: With no observations, it is not possible to determine whether Israel Agriculture is above market, below average, or in line with overall trends during this timeframe.

How the selection compares to the global trend

  • Because the selected dataset is empty, no direct numeric comparison to the global baseline can be made.
  • The global series offers a directional reference for Agriculture cost-per-purchase, showing elevated costs in Q4 and Q1 and softening thereafter, culminating in a sharp September dip.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Agriculture and Israel helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Israel Advertising Landscape

National Holidays

Apr 13–19Passover
May 1Independence Day
Jun 2Shavuot
Sep 23–24Rosh Hashanah
Oct 2Yom Kippur
Oct 7–14Sukkot

Key Shopping Season

Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)

Potential Advertising Impact

CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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