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Facebook Ads Cost Per Purchase Benchmarks for Agriculture in Spain

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for Agriculture in Spain

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • There is no available data for cost-per-purchase in Agriculture for Spain in the selected period, so no slice-specific averages or volatility can be reported.
  • The global baseline shows an average cost-per-purchase of about $47.82, peaking in February 2025 (~$53.89) and bottoming in September 2025 (~$32.29).
  • From October 2024 to September 2025, the global trend declines by roughly 31%, with the sharpest month-to-month drop occurring in September.
  • Seasonal pattern: costs rise into December–February and then ease into summer, with a pronounced dip in September—consistent with typical Q4 holiday pressure followed by post-peak normalization.

What this report covers

This analysis looks at cost-per-purchase trends for industry Agriculture and target country Spain compared to the global trend. Because the selected segment has no records in the period provided, the report summarizes the global baseline as context and indicates how the Spain/Agriculture slice aligns relative to “market” where possible.

Selected data (Agriculture, Spain)

  • Availability: No monthly data points were returned for this selection.
  • As a result, averages, highs/lows, volatility, and month-to-month changes for the selected segment cannot be calculated.

Global baseline overview (for comparison)

  • Period covered: Oct 2024–Sep 2025 (monthly medians)
  • Average cost-per-purchase: ~$47.82
  • High: ~$53.89 in Feb 2025
  • Low: ~$32.29 in Sep 2025
  • First-to-last change: from ~$46.67 (Oct 2024) to ~$32.29 (Sep 2025), down ~31%
  • Volatility:
  • Average month-to-month absolute change: ~$3.25
  • Notable moves:
  • Nov → Dec 2024: +$8.34 (holiday lift)
  • Aug → Sep 2025: −$13.40 (largest single-month decline)
  • Range (high–low): ~$21.60 across the period

Seasonal patterns and volatility

  • Q4 lift: After a softer November, December rises strongly, aligning with holiday-driven competition.
  • Early-year strength: Elevated levels persist in January–February, with February marking the period high.
  • Gradual easing: Costs trend down from spring into summer.
  • Sharp early-fall dip: September posts the lowest monthly median in the series.

Comparative positioning

  • Because the Agriculture–Spain segment has no data points in the period, there is insufficient evidence to label it above market, below average, or in line with overall trends versus the global baseline.
  • Only the global baseline can be used as a directional reference for this timeframe.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Agriculture and Spain helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Spain Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 6Epiphany
Apr 17Maundy Thursday (some regions)
Apr 18Good Friday
Apr 21Easter Monday (some regions)
May 1Labour Day
Aug 15Assumption Day
Oct 13National Day of Spain
Nov 1All Saints' Day
Dec 6Constitution Day
Dec 8Immaculate Conception
Dec 25Christmas Day

Key Shopping Season

Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)

Potential Advertising Impact

CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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