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Facebook Ads Cost Per Purchase Benchmarks for Agriculture in United Arab Emirates

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Cost Per Purchase for Agriculture in United Arab Emirates

October 2024 - October 2025

Insights

Detailed observation of presented data

This analysis looks at cost-per-purchase trends for industry Agriculture and target country United Arab Emirates compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. For the selected segment, there are no observed monthly values in the period provided, so the comparison focuses on the global baseline to frame expected ranges and seasonality.

Key takeaways

  • Data coverage: No cost-per-purchase data points were available for Agriculture in United Arab Emirates during the months shown, so in-segment averages, highs/lows, and volatility cannot be computed.
  • Global baseline level: Average cost-per-purchase was $47.82 across the period.
  • Highs and lows: Peak in February 2025 at $53.89; trough in September 2025 at $32.29 (range of $21.60).
  • Trend over time: From October 2024 ($46.67) to September 2025 ($32.29), the baseline declined 30.8%.
  • Volatility: Average month-to-month absolute change was $3.25.
  • Largest upswing: December 2024 vs. November 2024, +$8.34.
  • Largest downswing: September 2025 vs. August 2025, -$13.40.
  • Seasonality: Costs were elevated December–February and softened through summer, with a sharp dip in September. This aligns with typical Q4 holiday effects where costs often increase.

Selected series overview

  • Industry: Agriculture
  • Country: United Arab Emirates
  • Observation: No monthly cost-per-purchase values were recorded for the selected segment in the timeframe. As a result, relative positioning (“above market,” “below average,” or “in line”) cannot be determined for this window.

Global baseline trend details

  • Quarterly view for context:
  • Q4 2024 (Oct–Dec) average: $47.13, with a December spike ($51.53) after a softer November.
  • Q1 2025 (Jan–Mar) average: $52.94, the highest quarter, led by February’s peak ($53.89).
  • Q2 2025 (Apr–Jun) average: $49.83, easing from Q1.
  • Q3 2025 (Jul–Sep) average: $41.39, pulled down by September’s low ($32.29).
  • Month-to-month dynamics: After the Q4 lift into December, costs remained elevated through Q1 before a steady moderation across spring and summer, then a pronounced dip at the end of Q3.

Comparison to the selected segment

  • Because the selected Agriculture, United Arab Emirates series contains no observed data points for these months, a direct comparison to the global baseline is not possible. The global series serves as the reference market average for this period.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Agriculture and United Arab Emirates helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

United Arab Emirates Advertising Landscape

National Holidays

Jan 1New Year's Day
Mar 30–31Eid al-Fitr
Jun 6Arafat Day
Jun 7–9Eid al-Adha
Jul 7Islamic New Year
Sep 15Prophet Muhammad's Birthday
Dec 1Commemoration Day
Dec 2–3UAE National Day

Key Shopping Season

Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)

Potential Advertising Impact

CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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