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Facebook Ads Cost Per Purchase Benchmarks for Agriculture in United States

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Cost Per Purchase for Agriculture in United States

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • United States Agriculture cost per purchase ran well below the global baseline throughout the period, averaging $24.60 vs. $49.24 globally (about 50% lower).
  • Volatility was high in the United States Agriculture series, with an average month-to-month swing of $11.72 (≈48% of its mean), compared with a steadier $2.24 for the global baseline.
  • The United States Agriculture series trended down from October 2024 to August 2025 by about 40%, while the global baseline declined a modest 2%.
  • Seasonality differed from the global pattern: the global baseline was elevated in Q4 and early Q1, whereas the United States Agriculture series spiked mid-year (June–July) and dipped sharply in November, January, and August.

This analysis looks at cost per purchase trends for industry Agriculture and target country United States compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

United States Agriculture cost per purchase: trends and highlights

  • Average: $24.60 across October 2024–August 2025.
  • High/low: High of $34.34 in July 2025; low of $14.57 in January 2025 (range $19.77).
  • Start-to-end change: From $30.94 in October 2024 to $18.62 in August 2025 (−39.8%).
  • Volatility: Average absolute month-to-month change of $11.72.
  • Notable moves:
  • Sharp declines in November 2024 (−48.0% vs. October) and January 2025 (−48.4% vs. December).
  • Mid-year surge from May to June (+110%), followed by a July high and a steep August pullback (−45.8% vs. July).

Global baseline comparison

  • Average: $49.24 over the same months.
  • High/low: High of $53.89 in February 2025; low of $43.19 in November 2024 (range $10.69).
  • Start-to-end change: From $46.67 in October 2024 to $45.69 in August 2025 (−2.1%).
  • Volatility: Average absolute month-to-month change of $2.24, indicating a relatively stable global market.
  • Relative positioning:
  • The United States Agriculture series was below market every month, ranging from 25.7% below baseline (July) to 72.1% below (January).
  • On average, United States Agriculture cost per purchase was about half of the global benchmark.

Seasonality and patterns to note

  • Global seasonality showed elevated costs in late Q4 and early Q1 (December–February), consistent with broader holiday and post-holiday demand.
  • United States Agriculture diverged from this: it experienced troughs in November and January, then a pronounced rise into early summer (June–July), before a notable drop in August.
  • Overall, the United States Agriculture series displayed higher intra-year swings than the global trend, with pronounced spikes and dips rather than a gradual slope.

Understanding cost per purchase benchmarks on Facebook Ads in industry Agriculture and United States helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United States, advertisers often face higher costs due to high competition and purchasing power. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

United States Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 20Martin Luther King Jr. Day
Feb 17Presidents' Day
May 26Memorial Day
Jun 19Juneteenth
Jul 4Independence Day
Sep 1Labor Day
Oct 13Columbus Day
Nov 11Veterans Day
Nov 27Thanksgiving Day
Dec 25Christmas Day

Key Shopping Season

Late November (Thanksgiving & Black Friday weekend), December (Christmas), Back-to-school (July–September), Summer travel season (Memorial Day onwards)

Potential Advertising Impact

CPM and CPC might rise around major holidays like Memorial Day, Independence Day, and Labor Day, especially in travel and entertainment. Black Friday/Thanksgiving weekend triggers massive spikes in retail ad competition. December ad demand typically peaks—retail campaigns require significantly higher budgets. Back-to-school promotions drive increased competition. Juneteenth may see regional engagement rise.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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