Facebook Ads Cost Per Purchase Benchmarks in Argentina

Introduction

Argentina’s cost-per-purchase (CPP) profile in 2025 reads as a low-cost market punctuated by two dramatic spikes. Across most reported months, Argentina sat well below the global Facebook Ads benchmarks, with a sharp surge in April and a secondary jump in July breaking an otherwise low-cost rhythm. The result is a choppy year: a soft, inexpensive Q1, an exceptional April shock, a mid-year flare-up, a September trough, and a modest lift into December.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Argentina compared to the global benchmark.

The story in the data

Across the eight reported months, Argentina’s CPP averaged 45.61, ranging from a low of 6.13 in September to a high of 224.15 in April. The median was far lower at 13.39, signaling that a few outliers pulled the average up. Excluding April’s anomaly, the Argentina average drops to 20.10—roughly 60% below the same-month global average.

The year opened inexpensively: 6.28 in January, 8.20 in February, and 11.15 in March. April then spiked to 224.15—over four times the global level that month—before retracing to 15.62 in May. After a gap, July rose again to 74.08, September fell to the year’s low (6.13), and December ended at 19.25. From January to December, CPP was up roughly 206%, though the mid-year swings dominate that headline change.

Volatility between reported points averaged 80.85, reflecting large step changes driven by April and July. Even excluding April-related moves, average step changes still measured 28.88—well above typical global movement.

Seasonal and monthly dynamics

Q1 in Argentina was consistently low-cost, with CPP averaging 8.55—an extended trough that preceded April’s exceptional spike. May reset the trend lower, but the mid-year was not settled: July climbed sharply before a pronounced drop in September. December lifted from Q3 levels yet remained below global norms. The rhythm contrasts with the more typical seasonal pattern seen globally, where CPP stayed relatively even through most of the year and softened modestly into November–December.

Country vs. Global

Relative to the global benchmark, Argentina averaged 51.96 across the same reported months, versus 45.61 locally—about 12% lower on average. Six of eight reported months were below market, often by wide margins: January (−88%), February (−85%), March (−79%), May (−70%), September (−89%), and December (−60%). Two months broke that pattern: April landed 328% above the global benchmark and July sat 51% above it.

Month-to-month stability also differed markedly. Globally, CPP moved gently, with an average absolute change of about 1.59 points across 2025. Argentina’s pattern was far more volatile, reflecting intermittent surges and swift reversals rather than a steady trend.

Closing

In sum, Facebook Ads benchmarks for cost per purchase in all industries show Argentina as a generally low-cost, high-variability market in 2025—well below global levels in most months but punctuated by rare, outsized spikes. Understanding these country-specific ad costs and how they diverge from global industry ad performance provides useful context for interpreting CPP trends alongside broader CPM analysis and CTR performance benchmarks for Argentina.