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January 2025 - January 2026
Detailed observation of presented data
Argentina’s cost-per-purchase (CPP) story swings between bargain-level acquisition costs and sharp surges. For most months, CPP in Argentina sat well below the global benchmark, especially through Q1. Then April spiked dramatically before easing back into lower territory. Despite that spike, Argentina’s average CPP across the observed months (Dec 2024 to Sep 2025) landed slightly under the global median. The bigger takeaway is volatility: Argentina moved in jolts while the global trend stayed steady.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Argentina compared to the global benchmark.
Across the eight reported months, Argentina’s CPP averaged $47.48 versus a global average of $52.05. That average masks the April surge; excluding April, Argentina’s mean drops to $22.24. The low was January ($6.28), and the overall range stretched a wide $218.
Momentum was choppy. Month-over-month moves included a steep December-to-January decline (roughly −85%), steady lifts in February and March, a vertical April spike (over +1,900% vs March), a sharp May comedown (about −93%), a July lift (+321% vs May), and a September reset (−89% vs July). Average absolute month-to-month change was roughly $81 in Argentina, compared with about $1.90 globally — a clear sign of higher volatility.
Globally, CPP followed a gentler rhythm: a narrow range from about $48 to $55 across these months, with a mild dip into mid-year and limited movement month to month.
When Argentina ran below the market, the gap ranged from 20% (December) to 86% (September). On average, Argentina’s CPP sat about 9% under the global benchmark across the months shown, but the variance was far greater than the global baseline.
Facebook Ads benchmarks for cost per purchase in all industries in Argentina show a market that oscillates between extremely low acquisition costs and episodic spikes, with far more volatility than the global trend. Understanding country-specific ad costs and industry ad performance in Argentina helps contextualize CPP trends against the global benchmark.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.
Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.
Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.
Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.
Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.
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