Facebook Ads Cost Per Purchase Benchmarks in Argentina

Introduction

Across all industries in Argentina, cost per purchase moved through a year of extremes—an early-year collapse, a dramatic April spike, and a late‑Q3 reset—resulting in an average that sits just below the global benchmark but hides unusually sharp swings. While the global market held a tight, steady range, Argentina’s pattern was punctuated by a single outlier month that defined the narrative. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Argentina compared to the global benchmark.

The story in the data

Argentina’s cost per purchase (CPP) begins at 45.72 in November 2024 and ends at 7.40 in September 2025, an 84% decline across the available period. The average over the nine reported months lands at 47.29, but that mean is lifted by a singular April surge; the median experience through most of the year was far lower.

Highs and lows are stark: a low of 6.28 in January 2025 and a peak of 224.15 in April—over a 35x swing. Month to month, the market was highly choppy, averaging 71.8 points of absolute movement, driven by a 213‑point rise from March to April and a 209‑point retracement into May. The early rhythm: a modest step down from November to December (−10%), a sharp January trough (−85% vs December), then incremental lifts in February and March (8.20 and 11.15). April breaks the pattern with a sudden spike to 224.15, followed by a reset to 15.62 in May. Mid‑year nudges higher to 65.72 in July before another reset to 7.40 by September.

Globally, the same period was far steadier. The worldwide CPP averaged 50.01 across overlapping months, ranging from 42.61 to 53.84, with modest month‑to‑month volatility of 2.6 points.

Seasonal and monthly dynamics

Seasonally, the global benchmark exhibits familiar steadiness through Q1–Q3, with costs clustering near 48–54 and only mild mid‑year softening. Argentina, by contrast, shows an amplified Q1 trough—January to March stayed in the single to low double digits—then an anomalous April spike, a partial normalization in May, and a brief mid‑year lift in July before a pronounced September reset. The pattern reads as a low‑cost Q1, an outlier in April, and a reversion to low CPP by late Q3.

Country vs. Global

Relative to the global benchmark, Argentina alternated between deep discounts and brief premiums:

• November: +7% above global (45.72 vs 42.61) — the tightest gap.
• December: 17% below.
• January to March: 79–88% below, with January and September both about 85% below global.
• April: +334% above global (224.15 vs 51.61) — the year’s defining outlier.
• May: 70% below.
• July: 39% above.
• September: 85% below.

Across the nine shared months, Argentina’s average (47.29) was about 5% below the global 50.01. Excluding April’s outlier, Argentina averaged 25.18—roughly 50% below global levels. Volatility was the distinguishing feature: Argentina’s month‑to‑month swings were roughly 28 times larger than the global pattern.

Closing

In sum, Facebook Ads benchmarks for cost per purchase in all industries in Argentina show a market marked by a deep Q1 trough, a singular April surge, and repeated reversion to low CPP, contrasting with the globally steady range. For country-specific ad costs and industry ad performance, this CPP view sits alongside CPC trends, CPM analysis, and CTR performance, helping situate Argentina’s all‑industry acquisition costs against global expectations.