Facebook Ads Cost Per Purchase Benchmarks for Arts

Introduction

Across all countries, the Arts industry ran hot for most of 2025 before an abrupt reset at year’s end. Cost per Purchase (CPP) climbed into mid-year highs, then swung sharply lower in November and again in January 2026. Compared to the global benchmark across all industries, Arts was pricier and far more volatile, with wider month-to-month swings and a steeper final drop. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for the Arts industry across all countries compared to the global benchmark.

The story in the data

Arts CPP opened 2025 at $56.34 and closed January 2026 at $11.81, a 79% decline across the period. The year’s average (Jan–Dec 2025) landed at $61.79, with a full-period average of $57.95. The high point was July 2025 at $79.20; the low arrived in January 2026 at $11.81, creating a $67 range.

Momentum defined the year. A modest lift in February (+$0.19) gave way to a March surge to $70.73, followed by a sharp April reset to $39.84 (−44% vs March). From there, CPP accelerated: May and June both topped $71, culminating in a July peak near $79. After a tempered August–October plateau around the high-$60s, CPP collapsed in November to $26.69 (−61% vs October), then whipsawed back to $64.40 in December (+141% vs November) before re-basing to $11.81 in January 2026 (−82% vs December).

Volatility was the defining feature: average absolute month-to-month change was $19.30 for Arts, versus just $3.33 for the global benchmark—roughly six times more turbulent.

Seasonal and monthly dynamics

The year’s rhythm tracked a classic mid-year lift, with Q3 averaging $71.67—the strongest quarter. Q1 and Q2 were similar ($61.20 and $60.95), indicating a steady run-in to the summer peak. Q4 softened to a $53.35 average, but that figure masks extremes: a late-October plateau, a deep November trough, and a December rebound before the January reset. In many markets, Q4 competition increases and costs can move, but in the Arts roll-up the November contraction was unusually pronounced, with a quick December bounce preceding a sharper-than-usual January cooldown.

Country vs. Global

Relative to the global CPP benchmark, the Arts industry averaged 20% higher through 2025 ($61.79 vs $51.65) and 17% higher across the full period ($57.95 vs $49.62). Arts outpaced the market in 10 of 12 months of 2025, with the tightest gap in February (+3% vs global) and the widest positive spread in July (+61%). There were notable underperformances: April (−24% vs global), November (−44%), and January 2026 (−53%). Directionally, the global series drifted in a narrow band through most of 2025 and then declined 53% from January 2025 to January 2026; the Arts series was choppier, ultimately falling 79% across the same span. The Arts range ($79.20 high to $11.81 low) more than doubled the global range ($54.77 to $25.15), underscoring how industry-specific ad costs can diverge from all-industry Facebook Ads benchmarks.

Closing

In short, Facebook Ads Cost Per Purchase benchmarks for the Arts industry across all countries show a high-cost, high-volatility profile in 2025, with a pronounced mid-year peak and dramatic Q4–Q1 swings. While CPC trends, CPM analysis, and CTR performance often dominate performance conversations, this CPP view highlights how industry ad performance diverges from global averages and how country-specific ad costs roll up into a markedly more dynamic Arts benchmark. Understanding Facebook Ads Cost Per Purchase benchmarks for the Arts industry across all countries helps marketers gauge how 2025’s swings compared to global patterns.