Facebook Ads Cost Per Purchase Benchmarks for Arts

Introduction

Across all countries, Facebook Ads cost-per-purchase (CPP) for the Arts industry ran hotter and far choppier than the global all‑industry benchmark for most of the year—surging through midsummer before a dramatic November correction. The pattern shows a soft Q4 2024 baseline, a strong lift through Q1–Q3 2025, and then a sudden break lower in November. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Arts across all countries compared to the global benchmark.

The story in the data

Arts CPP opened at $38.71 in November 2024 and dipped to $31.60 in December—its early trough—before climbing sharply to $56.34 in January and $70.73 in March. April retraced to $41.01, then costs rebounded: $71.72 in May, $70.79 in June, and a cycle high of $79.47 in July. A gradual comedown followed—$68.68 in August, $59.11 in September, $57.64 in October—before a steep drop to $4.30 in November 2025, the period’s low.

Over the full window, Arts CPP averaged $54.36. Through October (before the November break), it averaged a much higher $63.20. Volatility was pronounced: the average absolute month‑over‑month move was about $16, with several double‑digit swings and a July peak that stood nearly 2.5× above the March level and more than double the Q4 2024 average.

By contrast, the global all‑industry benchmark averaged $48.06, peaking at $53.81 in February and bottoming at $30.61 in November 2025. The global series moved far more smoothly, with average monthly swings of roughly $3.45.

Seasonal and monthly dynamics

The seasonal rhythm is clear. Q4 2024 was softer for Arts ($35.16 average across November–December), followed by a strong Q1 surge (averaging $61.20) that carried into Q2 ($61.17) and crested in Q3 ($69.09), a period often marked by steadier conversion efficiency for certain verticals. Q4 2025 to date flipped the script: October held at $57.64, then November fell sharply to $4.30, pulling the quarter-to-date average down to $15.48. The global benchmark showed a gentler arc—steady around $48–54 through Q1–Q3—then eased into Q4 with a step down in October and a bigger drop in November.

Country vs. Global

Arts sat above the global benchmark in 9 of 13 months. The premium was modest in January–February (+5–8%), then widened materially from May through October (+19% to +70%), with the gap peaking in July when Arts CPP was 70% above the global level. The narrowest gaps appeared in late 2024, when Arts trailed the global average in November (−9%) and December (−37%), and again in April 2025 (−20%). November 2025 flipped to a deep discount (−86%) as Arts CPP collapsed while the global series merely softened.

Trend-wise, the global benchmark drifted lower across the year (−13% from January to October), while Arts was choppier but essentially flat over that span (+2%), reflecting higher highs and deeper interim dips. On average, Arts cost-per-purchase was 13% above the global benchmark across the period—and 26% higher through October.

Closing

In short, Facebook Ads cost-per-purchase benchmarks for the Arts industry across all countries show a high‑volatility, above‑market profile through most of 2025, punctuated by a sharp November reset. Understanding these CPP trends within global Facebook Ads benchmarks helps frame industry ad performance and country‑specific ad costs against broader market patterns.