Facebook Ads Cost Per Purchase Benchmarks for Arts

Introduction

Across all countries, the Arts industry posted a choppy but ultimately high-cost year for Facebook Ads cost per purchase (CPP). The category started well below market in late 2024, accelerated hard through Q1, reset in April, and then held elevated levels through summer before a sharp November dip and a dramatic December surge to the annual high. On average, Arts CPP ran about 19% above the global benchmark and with far greater month-to-month swings, pointing to a market that is both pricier and more volatile than the broader mix of industries. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Arts across all countries compared to the global benchmark.

The story in the data

Arts CPP began at $31.60 in December 2024 and ended at $87.31 in December 2025—up 176% from the starting point. The year’s low landed in November at $25.09, immediately followed by the peak in December. Over the 13-month window, Arts CPP averaged $60.60, spanning a wide $25–$87 range.

Key monthly moves framed the narrative:

• A steep jump from December to January (+$24.73), then another lift into March ($70.73).
• A sharp April reset to $39.84 (down 44% from March), followed by an equally strong rebound in May (+$32).
• Sustained, elevated summer costs: May–July averaged about $74, with July at $78.90.
• A late-summer/early-fall cool-down into the mid-to-high $60s (August–October).
• A whipsaw finish: November’s trough ($25.09, −63% vs. October) and a December spike to $87.31 (+$62 month over month).

Volatility was pronounced. The Arts series shifted by an average of $19.72 per month (absolute change), compared with just $1.71 for the global benchmark.

Seasonal and monthly dynamics

The Arts category showed a clear Q1 build from a soft December base into a March high, then a Q2 reset in April before spring/summer costs re-accelerated. May through July formed the top-of-range run, while August–October settled into a tighter band. Q4 diverged from a typical softening pattern seen in the aggregate market: Arts CPP plunged in November but then surged to the peak in December, highlighting an unusually sharp year-end swing.

Country vs. Global

Relative to the global benchmark (all industries across all countries), Arts CPP averaged $60.60 versus $50.74 globally—about 19% higher. The gap varied widely month to month: 39% below market at the start (December 2024), then mostly above market for the remainder of the year, topping out at a 94% premium in December 2025. Arts CPP finished the year up 55% from January to December, while the global benchmark declined 15% over the same period. Volatility was also higher in Arts: average monthly moves were roughly 12 times larger than the global series ($19.72 vs. $1.71). In 10 of 13 months, Arts CPP sat above the global median, with the premium ranging from a modest 3% in February to near-doubling in December.

Closing

Overall, Facebook Ads cost-per-purchase benchmarks for the Arts industry across all countries show a higher-cost, more volatile path than the global average—marked by a strong Q1 climb, a summer plateau at elevated levels, and a year-end spike following a brief November trough. These CPP trends help frame Arts industry ad performance relative to global patterns across all countries.