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Facebook Ads Cost Per Purchase Benchmarks for Arts in Australia

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Cost Per Purchase for Arts in Australia

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • Based on $3B in Facebook Ads data, Arts in Australia shows cost per purchase well above global benchmarks across the period.
  • Average cost per purchase in the selection is 42.9% higher than the global baseline (70.34 vs. 49.24).
  • Pronounced seasonality: a sharp Q4 spike in December and a new peak in March; costs then cool steadily into July–August.
  • Volatility is high: average month-to-month absolute change is ~35% vs. ~4.7% for the global trend.
  • From the first to the last observed month, Arts in Australia is broadly flat/slightly higher (+2.1%), while the global baseline trends slightly lower (−2.1%).

What this analysis covers

This analysis looks at cost per purchase trends for industry Arts and target country Australia compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Arts in Australia: trend overview

  • Level: The average cost per purchase is 70.34 with a median of 60.96. The series ranges from a low of 46.87 (October 2024) to a high of 110.70 (March 2025), a range equal to ~91% of the average—indicating wide dispersion.
  • Seasonality: Costs surge in Q4 (104.83 in December 2024) and remain elevated through late Q1 (92.04 in February; peak 110.70 in March). After March, costs moderate: April 68.12, May 81.37, June 60.96, July 55.10, August 47.84.
  • Volatility: Average month-to-month absolute change is ~34.98%. Largest month-to-month movements include:
  • November → December: +120.8% (47.46 → 104.83)
  • December → January: −44.2% (104.83 → 58.47)
  • January → February: +57.4% (58.47 → 92.04)
  • March → April: −38.5% (110.70 → 68.12)
  • Momentum: From October 2024 to August 2025 the series ends slightly higher (+2.1%).

Comparison with the global baseline

  • Level comparison: The global baseline averages 49.24 (median 50.97), with a tighter range (43.19 to 53.89; ~22% of the average). The selected Arts in Australia series averages 42.9% above this level.
  • Peaks and troughs:
  • Selection peak: 110.70 (March), more than double the global peak of 53.89 (February).
  • Selection low: 46.87 (October), still 8.5% above the global low of 43.19 (November).
  • Consistency: In every overlapping month, Arts in Australia remains above the global average. The premium is modest in October (+0.4%) and August (+4.7%), but extreme in December (+103%) and March (+111%).
  • Volatility differential: The baseline is comparatively stable with an average absolute month-to-month change of ~4.74%. This steadier global pattern shows only a mild lift around December–February, whereas Arts in Australia experiences sharper Q4 and late-Q1 spikes.

Seasonal patterns to note

  • Q4 holiday period: Clear run-up into December for Arts in Australia, consistent with higher auction pressure and conversion costs around holidays.
  • Q1 extension: Elevated costs continue into February and peak in March for the selection, while the global baseline peaks modestly in February.
  • Mid-year normalization: Both datasets cool into mid-year, with Australia converging near its October starting point by August.

Understanding cost per purchase benchmarks on Facebook Ads in industry Arts and Australia helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Arts industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Australia, advertisers typically see good engagement rates despite moderate costs. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Australia Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 27Australia Day (observed)
Apr 18‑21Easter weekend
Apr 25Anzac Day
Jun 9King's Birthday
Oct 6Labour Day
Dec 25Christmas Day
Dec 26Boxing Day

Key Shopping Season

Late December (Christmas and Boxing Day), Early December (Cyber Monday), January (Back-to-school), May (Mother's Day)

Potential Advertising Impact

Ad costs could spike around major holidays, especially Easter, Anzac Day, and Christmas. Increased budgets and earlier scheduling may be necessary. Retailers should consider planning promotions around back-to-school and Mother's Day to maximize campaign effectiveness.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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