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Facebook Ads Cost Per Purchase Benchmarks for Arts in Spain

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Cost Per Purchase for Arts in Spain

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads cost-per-purchase benchmarks: Arts in Spain vs. global

This analysis looks at cost-per-purchase trends for industry Arts and target country Spain compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Key takeaways

  • Spain/Arts sits well below the global benchmark: the average cost-per-purchase is roughly 52% lower than the global baseline (22.76 vs. 47.82).
  • Volatility is elevated: Spain/Arts shows almost 3x the average month-to-month swing of the global baseline (9.70 vs. 3.25).
  • Seasonal shape differs: the global series is elevated in December–February, while Spain/Arts shows a sharp July dip followed by an August spike.
  • Over the full window, Spain/Arts trends slightly down (-13% from October 2024 to September 2025) versus a steeper global decline (-31%).

Spain/Arts cost-per-purchase overview (selected data)

  • Average across the period: 22.76.
  • High: 31.48 in August 2025.
  • Low: 4.89 in July 2025.
  • Change from first to last month: 25.57 (October 2024) to 22.19 (September 2025), a -13% decrease.
  • Volatility:
  • Average absolute month-to-month move: 9.70.
  • Median month-to-month percentage change: ~29.5%.
  • Notable spikes and dips:
  • July 2025 marked the trough at 4.89, followed by a sharp rebound to 31.48 in August (+26.59, +543% vs. July).
  • Other sizable moves include May (+12.88 vs. April) and June to July (-12.74).

Seasonality and timing:

  • December (29.62) and February (29.43) show higher-than-neighboring months, indicating some year-end/early-year lift.
  • The most pronounced movement occurs in midsummer: a July collapse and August surge, creating a whiplash pattern not seen in the global series.

Global baseline comparison

  • Average across the period: 47.82.
  • High: 53.89 in February 2025.
  • Low: 32.29 in September 2025.
  • Change from first to last month: 46.67 (October 2024) to 32.29 (September 2025), a -31% decrease.
  • Volatility:
  • Average absolute month-to-month move: 3.25 (steadier than Spain/Arts).
  • Seasonal pattern:
  • Elevated costs in December–February (51.53–53.89), then gradual easing into late summer and a pronounced drop in September.

Relative position vs. global

  • Level: Spain/Arts is below market in every month reviewed (12/12 months), averaging about 47–48% of the global cost-per-purchase level.
  • Volatility: Spain/Arts is nearly 3x more volatile than the global benchmark, driven largely by the July–August swing.
  • Seasonality: While the global trend shows predictable Q4–Q1 inflation, Spain/Arts exhibits a softer Q4 bump and an exceptional summer spike, diverging from the overall pattern.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Arts and Spain helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Arts industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Spain Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 6Epiphany
Apr 17Maundy Thursday (some regions)
Apr 18Good Friday
Apr 21Easter Monday (some regions)
May 1Labour Day
Aug 15Assumption Day
Oct 13National Day of Spain
Nov 1All Saints' Day
Dec 6Constitution Day
Dec 8Immaculate Conception
Dec 25Christmas Day

Key Shopping Season

Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)

Potential Advertising Impact

CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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