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Facebook Ads Cost Per Purchase Benchmarks for Arts in Sweden

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Cost Per Purchase for Arts in Sweden

October 2024 - October 2025

Insights

Detailed observation of presented data

This analysis looks at cost-per-purchase trends for the Arts industry in Sweden compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Key takeaways

  • Overall level: Arts in Sweden is below market. The selected average cost-per-purchase is 20.81 versus a global average of 47.73—about 56% lower. In overlapping months, Sweden runs 49–66% below the global baseline.
  • Seasonality: Both series peak in winter. Sweden jumps 72% from October to February, then eases by 33% into August—mirroring the global rise into Dec–Feb and softening through summer.
  • Volatility: Sweden shows wide swings across available months (range 11.60), with a net increase of 15.5% from first to last data point. The global baseline trends down across the year (-30.7% from Sep to Sep) with a sharp dip in early fall.

Selected data: Arts in Sweden

  • Average: 20.81
  • High/low: High of 27.71 (Feb 2025); low of 16.11 (Oct 2024); range 11.60
  • Month-to-month moves:
  • Oct 2024 to Feb 2025: +11.60 (+72.0%)
  • Feb 2025 to Aug 2025: -9.10 (-32.8%)
  • First-to-last change: +2.50 from Oct 2024 to Aug 2025 (+15.5%)
  • Pattern: A pronounced winter spike (February peak) followed by a summer correction, ending still above October’s level.

Global baseline (all industries, all countries)

  • Average: 47.73
  • High/low: High of 53.89 (Feb 2025); low of 32.29 (Sep 2025); range 21.60
  • Seasonality: After a brief dip in November, costs rise into December and peak in February, then trend lower through summer, culminating in a steep September drop.
  • First-to-last change: From Sep 2024 (46.60) to Sep 2025 (32.29): -30.7%

How Sweden compares to the global baseline

  • Across overlapping months, Arts in Sweden is consistently below average:
  • Oct 2024: 16.11 vs 46.67 (≈66% below)
  • Feb 2025: 27.71 vs 53.89 (≈49% below)
  • Aug 2025: 18.61 vs 45.69 (≈59% below)
  • Relative positioning: Sweden’s Arts cost-per-purchase remains below market even at its seasonal peak, tracking the same broad winter rise and summer easing seen globally but at substantially lower levels.
  • Volatility context: Sweden’s swings are large in percentage terms due to its lower base, whereas the global series shows steadier declines after February with a notable early-fall dip.

Seasonal insights for marketers

  • Winter peak: Both Sweden and the global baseline show higher costs in Dec–Feb, with the absolute peak in February.
  • Summer relief: Costs trend down into summer; the global series shows an especially sharp drop into September.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Arts and Sweden helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Arts industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Sweden, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Sweden Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 6Epiphany
Apr 18Good Friday
Apr 20Easter Sunday
Apr 21Easter Monday
May 1Labour Day
May 29Ascension Day
Jun 6National Day
Jun 21Midsummer Day
Nov 1All Saints' Day
Dec 25Christmas Day
Dec 26Second Day of Christmas

Key Shopping Season

Late November (Black Friday is huge), December (Christmas and post-Christmas sales), June (Midsummer seasonal promotions), January (Winter sale season)

Potential Advertising Impact

CPMs might spike during Black Friday and early December, especially in e‑commerce and fashion. Easter and Midsummer holidays often decrease weekday inventory but increase media usage during long weekends. Midsummer tends to be quiet in retail but active in travel and food sectors. Post-Christmas sales in January still see high digital ad demand.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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