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Facebook Ads Cost Per Purchase Benchmarks for Arts in United States

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for Arts in United States

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • Across Oct 2024–Aug 2025, United States Arts cost-per-purchase ran above market on average, posting a 12.2% premium versus the global baseline (average $55.23 vs. $49.24).
  • Volatility was high: the selected series moved by an average $12.22 month to month—about 5.5x the baseline’s $2.24—peaking sharply in June before dropping into August.
  • Seasonal patterns are visible: both series show a late-year lift, while the selected data shows a distinct Q2/Q3 surge culminating in June.
  • Over the window, the selected series rose 3.5% from first to last month; the baseline declined 2.1%.

This analysis looks at cost-per-purchase trends for industry Arts and target country United States compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Selected series overview (United States, Arts)

  • Average: $55.23
  • High/low: $79.93 (Jun 2025) / $40.75 (Oct 2024)
  • Range: $39.18
  • Change from first to last month: +3.5% (Oct 2024 → Aug 2025)
  • Volatility: average month-to-month change of $12.22
  • Notable spikes/dips:
  • Largest increase: +$16.54 from May → June (+26.1%), taking costs to the period high.
  • Other sharp rises: Feb → Mar (+$14.46), Apr → May (+$14.76).
  • Largest decline: −$26.81 from July → August (−38.9%).
  • Another major pullback: Mar → Apr (−$18.86, −27.9%).
  • Seasonality: Costs lift from October into December (holiday influence) and surge strongly through spring into early summer, peaking in June.

Baseline overview (global, same months)

  • Average: $49.24
  • High/low: $53.89 (Feb 2025) / $43.19 (Nov 2024)
  • Range: $10.69
  • Change from first to last month: −2.1% (Oct 2024 → Aug 2025)
  • Volatility: average month-to-month change of $2.24
  • Seasonality: Modest December–February lift, followed by a gradual easing into summer.

Relative positioning versus baseline

  • Overall level: The selected United States Arts series averaged $5.99 higher per purchase (+12.2%) than the global benchmark, indicating above-market costs.
  • By month, the selected series was above the baseline in 5 of 11 months (Nov, Mar, May, Jun, Jul) and below in 6 (Oct, Dec, Jan, Feb, Apr, Aug).
  • June stands out at $79.93 vs. a $46.96 baseline—about 70% higher.
  • October was notably below market at $40.75 vs. $46.67 (about 13% lower).
  • Volatility comparison: The selected series shows much larger swings, especially in Q2–Q3, whereas the global trend remains comparatively stable.

Seasonal patterns and timing

  • Q4: Both series reflect typical year-end strength; the selected data climbs from October into December.
  • Q2–Q3: United States Arts shows a pronounced buildup through spring to a June peak, then a steep correction into August. The baseline maintains a steadier glide path through summer.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Arts and United States helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Arts industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United States, advertisers often face higher costs due to high competition and purchasing power. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

United States Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 20Martin Luther King Jr. Day
Feb 17Presidents' Day
May 26Memorial Day
Jun 19Juneteenth
Jul 4Independence Day
Sep 1Labor Day
Oct 13Columbus Day
Nov 11Veterans Day
Nov 27Thanksgiving Day
Dec 25Christmas Day

Key Shopping Season

Late November (Thanksgiving & Black Friday weekend), December (Christmas), Back-to-school (July–September), Summer travel season (Memorial Day onwards)

Potential Advertising Impact

CPM and CPC might rise around major holidays like Memorial Day, Independence Day, and Labor Day, especially in travel and entertainment. Black Friday/Thanksgiving weekend triggers massive spikes in retail ad competition. December ad demand typically peaks—retail campaigns require significantly higher budgets. Back-to-school promotions drive increased competition. Juneteenth may see regional engagement rise.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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