Facebook Ads Cost Per Purchase Benchmarks in Canada

Introduction

All industries in Canada posted a year of sharp swings in Facebook Ads cost-per-purchase, running mostly below the global benchmark yet surging above it in late summer and again in December. The pattern reads as a mid-year trough followed by an aggressive Q3 peak, with wider month-to-month moves than the global market, which eased steadily across the year. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Canada compared to the global benchmark.

The story in the data

Canada’s cost per purchase opened 2025 at $42.06 and closed at $55.31, a 32% lift from January to December. The full-year median averaged $46.81, ranging from a low of $32.01 in June (about 32% under the Canadian annual average) to a high of $67.86 in August (roughly 45% above its own average). The steepest month-to-month climb came in June to July (+$20.13), followed by another notable jump into August (+$15.72). The sharpest drop followed immediately after: August to September fell by $23.63. Volatility averaged $10.38 per month, or about 22% of the mean — markedly choppier than the global baseline.

Key monthly movements:

• Q1 steadied in the low-to-mid $40s (Jan $42.06, Feb $40.71, Mar $45.01).
• Q2 dipped, bottoming in June at $32.01 after a brief May uptick ($48.24).
• Q3 spiked: July $52.14 to August $67.86, before cooling to $44.23 in September.
• Q4 balanced out: October $49.20, November $43.30, then a year-end rise to $55.31 in December.

Seasonal and monthly dynamics

Seasonality showed a classic mid-year trough and late-summer surge. Q2 was the softest quarter for Canada (average $40.64), with June marking the annual low. Q3 was the strongest (average $54.74), powered by the July–August surge before a September pullback. Q4 held mid-to-high levels, with November softer and December rebounding — a familiar year-end pattern as competition intensifies and purchase intent climbs.

Globally, the rhythm was steadier: a high in February ($54.80), then a gradual glide lower through the year to a December low of $45.08. The global quarterly medians moved from $53.66 in Q1 to $48.30 in Q4.

Country vs. Global

Canada’s full-year average ($46.81) sat about 9% below the global benchmark ($51.40). Canada ran below market in 9 of 12 months, with the widest gap in June (Canada 37% below global) and the narrowest in July (Canada 6% above). August was another standout, with Canada 28% above the global level; December also held above-market by 23%.

Trend lines diverged: the global benchmark drifted down roughly 15% from January to December, while Canada climbed 32% over the same period. Volatility underscored the contrast: Canada’s month-to-month shift averaged $10.38 versus $1.77 globally — nearly 6x more movement — and its annual range ($32.01 to $67.86) was four times wider than the global spread ($45.08 to $54.80).

Closing

Viewed through Facebook Ads benchmarks, the cost-per-purchase for all industries in Canada was typically below the global market but notably more volatile, with a pronounced summer spike and a strong year-end finish. Understanding cost-per-purchase patterns — alongside CPC trends, CPM analysis, and CTR performance — helps frame country-specific ad costs and industry ad performance relative to global norms. These Facebook Ads cost-per-purchase benchmarks for all industries in Canada provide a clear reference for gauging 2025 acquisition efficiency against the worldwide baseline.