Facebook Ads Cost Per Purchase Benchmarks in Colombia

Introduction

Colombia’s Facebook Ads cost-per-purchase (CPP) in 2025 told a two-speed story: generally cheaper than the global market, but punctuated by an extreme mid-year spike. Across all industries, Colombia averaged $46.11 per purchase versus a $51.40 global benchmark—about 10% lower overall—yet June surged to $177, followed by a quick reset into the mid-$20s through Q4. The year opened at $36.88 and closed at $24.81, a 33% decline from January to December, signaling softening acquisition costs by year-end despite choppy mid-year movements.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Colombia compared to the global benchmark.

The story in the data

Colombia’s CPP path was turbulent but ultimately deflationary. From $36.88 in January, costs climbed to $57.04 in February and $85.07 in March—then snapped lower in April ($17.91) and May ($16.31). June was the outlier: a sharp surge to $177.25, more than 3.4x the global level that month. The spike eased quickly—July fell to $43.47 and August reached the yearly low at $14.14. The rest of the year settled into a narrow band: $25.49 in September, $29.80 in October, $25.17 in November, and $24.81 in December.

• Average: $46.11 in Colombia vs. $51.40 globally
• High/Low (Colombia): $177.25 in June / $14.14 in August (a 12.5x spread)
• Start/End: $36.88 in January to $24.81 in December (−33%)

Volatility was pronounced. Month-to-month absolute moves averaged roughly $42 in Colombia, far sharper than the global benchmark’s ~$1.77 average monthly change. The year’s most abrupt turns came in the April–June window: a drop from March to April (−$67), a mild dip into May (−$1.60), then a +$161 jump into June, and a −$134 correction into July.

Seasonal and monthly dynamics

Colombia showed a soft spring and late-summer trough: April–May posted some of the lowest CPPs of the year, followed by another low in August. The mid-year surge in June stands out as an anomaly against this otherwise low-cost stretch. Through Q4, CPP stabilized around $25–$30, lower than early-year levels and consistent with a broad year-end easing. Globally, CPP also drifted lower into Q4, with November and December at the year’s cheapest points.

Country vs. Global

Relative to Facebook Ads benchmarks worldwide, Colombia spent most of the year below market levels: 9 of 12 months were cheaper than the global median. February (+4%), March (+61%), and especially June (+249%) ran above the global benchmark, while May (−69%), August (−73%), and October (−43%) underscored how frequently CPP sat well below the world median. The gap ranged from near parity (+4% in February) to outsized divergence—nearly 3.5x higher in June and as much as 73% lower in August. Trend-wise, the global series declined a moderate 15% from January to December, whereas Colombia fell 33% over the same period, with a much choppier profile driven by the mid-year spike.

Closing

Understanding Facebook Ads cost-per-purchase benchmarks for all industries in Colombia—set against the global baseline—highlights a market with structurally lower country-specific ad costs but unusually high mid-year volatility. For context alongside CPP, practitioners often watch CPC trends, CPM analysis, and CTR performance to round out industry ad performance benchmarks in Colombia versus global norms.