Facebook Ads Cost Per Purchase Benchmarks in Colombia

Introduction

Colombia’s cost-per-purchase story over the last 13 months reads like a market with two moods: a long run of below-global costs punctuated by dramatic spikes. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Colombia compared to the global benchmark.

The story in the data

Starting in July 2025, Colombia’s median cost per purchase sat at roughly $43 and finished in July 2026 at about $19 — a net decline of roughly 54%. Across the period the Colombian series averaged about $79 (mean) but the typical month looked much lower: the median cost was roughly $39.7. The month-to-month range was extreme — a low of $19.69 (July 2026) and a peak of $508.75 (June 2026). Outside that extreme June spike, Colombia commonly landed in the $20–$100 band: modest troughs around $20–$40 (Sept 2025, May 2026, July 2026) and notable lifts into the $60–$95 range in early 2026 (Jan–Apr).

Key monthly moves include a steady softening from July through September 2025 (about $43 → $21), a rebound into year-end to roughly $40 in December, a sharp jump in January 2026 to ~$96, and then an extraordinary breakout in June 2026 to ~$509 followed by a collapse back to ~$19 in July 2026. Volatility, measured as average absolute month-to-month change, ran roughly 98 points — driven largely by the June/July swing.

Seasonal and monthly dynamics

The rhythm shows softer mid-year pockets (late Q3 into Q4 2025 with costs mostly under $40) and a visible uptick into early 2026, where January and the first half of the year saw costs lift into the $60–$95 area. May 2026 dipped again to roughly $22 before the extreme June surge. The end of the window (July 2026) closed at the series low. These patterns create a jagged seasonality rather than a smooth quarterly arc, with the biggest single-month moves occurring in the transition from May to June and June to July 2026.

Country vs. Global

Compared with the global benchmark, Colombia sits below typical global levels for most months but with intermittent periods of above-market cost. The global baseline averaged about $47.6 over the same period with a median near $49.8 and much lower month-to-month volatility (average absolute change ≈ 4.8 points). Colombia trailed the global median in 7 of 13 months, exceeded it in 5 months (notably Jan–Apr and June 2026), and matched it in July 2026. At its most atypical moment, Colombia’s cost per purchase was more than ten times the global median (June 2026); at its narrowest gap it was roughly 20–30% below the global median in several mid-period months.

Understanding Colombia’s cost-per-purchase behavior in All industries offers a vivid contrast to steadier global Facebook Ads benchmarks — a reminder of how country-specific ad costs and industry ad performance can diverge. Cost-per-purchase benchmarks for All industries in Colombia illuminate both episodic spikes and longer stretches of below-average costs for advertisers evaluating CPC trends, CPM analysis, and CTR performance context.