Compare ecommerce conversion cost benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Colombia’s cost-per-purchase story over the last 13 months reads like a market with two moods: a long run of below-global costs punctuated by dramatic spikes. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Colombia compared to the global benchmark.
Starting in July 2025, Colombia’s median cost per purchase sat at roughly $43 and finished in July 2026 at about $19 — a net decline of roughly 54%. Across the period the Colombian series averaged about $79 (mean) but the typical month looked much lower: the median cost was roughly $39.7. The month-to-month range was extreme — a low of $19.69 (July 2026) and a peak of $508.75 (June 2026). Outside that extreme June spike, Colombia commonly landed in the $20–$100 band: modest troughs around $20–$40 (Sept 2025, May 2026, July 2026) and notable lifts into the $60–$95 range in early 2026 (Jan–Apr).
Key monthly moves include a steady softening from July through September 2025 (about $43 → $21), a rebound into year-end to roughly $40 in December, a sharp jump in January 2026 to ~$96, and then an extraordinary breakout in June 2026 to ~$509 followed by a collapse back to ~$19 in July 2026. Volatility, measured as average absolute month-to-month change, ran roughly 98 points — driven largely by the June/July swing.
The rhythm shows softer mid-year pockets (late Q3 into Q4 2025 with costs mostly under $40) and a visible uptick into early 2026, where January and the first half of the year saw costs lift into the $60–$95 area. May 2026 dipped again to roughly $22 before the extreme June surge. The end of the window (July 2026) closed at the series low. These patterns create a jagged seasonality rather than a smooth quarterly arc, with the biggest single-month moves occurring in the transition from May to June and June to July 2026.
Compared with the global benchmark, Colombia sits below typical global levels for most months but with intermittent periods of above-market cost. The global baseline averaged about $47.6 over the same period with a median near $49.8 and much lower month-to-month volatility (average absolute change ≈ 4.8 points). Colombia trailed the global median in 7 of 13 months, exceeded it in 5 months (notably Jan–Apr and June 2026), and matched it in July 2026. At its most atypical moment, Colombia’s cost per purchase was more than ten times the global median (June 2026); at its narrowest gap it was roughly 20–30% below the global median in several mid-period months.
Understanding Colombia’s cost-per-purchase behavior in All industries offers a vivid contrast to steadier global Facebook Ads benchmarks — a reminder of how country-specific ad costs and industry ad performance can diverge. Cost-per-purchase benchmarks for All industries in Colombia illuminate both episodic spikes and longer stretches of below-average costs for advertisers evaluating CPC trends, CPM analysis, and CTR performance context.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. Ad costs vary across industries because of competition, audience demographics, and conversion value. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPP values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
Analyze Facebook ad performance
See which ads, audiences, and creatives drive results.
Spot creative patterns that affect ROAS.
Create reports without spreadsheets.
The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC may increase during long weekends and holidays such as Independence Day as leisure media consumption rises. Major e-commerce events may increase retail competition. June holidays may disrupt typical ad pacing. Holidays shifted to Mondays may improve weekend campaign performance.
It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.
Higher-priced products typically have a higher CPA because people take longer to convert. A higher CPA can work when the margin supports it. Measure CPA with AOV and LTV.
Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.
Manual bidding can help advertisers stay within a target CPA. It suits experienced advertisers who can monitor performance and adjust regularly. It provides more control and requires more effort.
Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.
Compare cost benchmarks for Facebook advertising metrics.
Cost per click benchmarks across industries
Cost per thousand impressions across markets
Click-through rate benchmarks for Facebook Ads
Cost per lead benchmarks across markets
Cost per purchase benchmarks across industries
App install cost benchmarks