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November 2024 - November 2025
Detailed observation of presented data
Cost per Purchase (CPP) in Colombia moved through a year of extremes: mostly below the global Facebook Ads benchmarks, punctuated by two dramatic surges that briefly lifted costs well above the market. From November 2024 to October 2025, Colombia averaged $43.42 per purchase—about 12% below the $49.33 global benchmark—yet the journey was anything but steady. A sharp rise into March, a whiplash Q2, and a soft Q3 framed a market that was markedly more volatile than the global trend.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Colombia compared to the global benchmark.
Colombia’s CPP opened at just $8.80 in November 2024 and ended at $19.57 in October 2025—an increase versus the start, but still below the annual average. The median spiked twice: to $85.07 in March and to a cycle high of $157.95 in June. Lows clustered early and late: $8.80 in November and $11.16 in August. Overall, CPP ranged from $8.80 to $157.95—a $149 swing—far wider than the global range of $42.61 to $53.84.
Month-to-month movement underlined the turbulence. Colombia’s absolute monthly change averaged $43.48, compared with just $2.58 globally. Key inflection points included a +$39.74 lift from November to December, a -$69.41 drop from March to April, a +$141.64 leap from May to June, and a -$114.48 reversal from June to July. Outside the March and June spikes, CPP mostly hovered well below the global baseline.
Average context: Colombia’s $43.42 compares with $49.33 globally. Only three months cleared $50 (February, March, June), and 10 of 12 months finished below the global level.
Late Q4 was mixed: an unusually low November and a December recovery toward global levels. Q1 built momentum into March’s local peak, then flipped quickly in Q2—two subdued months (April–May) followed by June’s outsized spike. Q3 softened again, with an August trough ($11.16) and a modest September recovery. Early Q4 (October) stayed subdued at $19.57. The rhythm contrasts with the steadier global cadence, where CPP typically tightens through Q2 and Q3 and is less prone to outsized spikes.
Relative performance tilted below market most months. Colombia trailed the global CPP in 10 of 12 periods, coming closest in December (−3%) and February (−4%). The widest gaps appeared in November (−79%) and August (−78%). Outperformance was rare but decisive: March ran +62% above global, and June sat +228% above the baseline—by far the year’s largest divergence.
While the global benchmark was stable (peak $53.84 in February, low $42.61 in November), Colombia’s path was choppier and more extreme, with a much broader range and higher month-to-month volatility.
Facebook Ads benchmarks for Cost per Purchase in all industries in Colombia show a market that generally prices below the global average but experiences occasional, outsized surges. Understanding CPP trends, country-specific ad costs, and industry ad performance in Colombia helps contextualize how local patterns compare with the steadier global baseline.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.
Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.
Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.
Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.
Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.
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