Facebook Ads Cost Per Purchase Benchmarks for Construction

Introduction

Across all countries, Facebook Ads cost per purchase for the Construction industry ran well above market levels in 2025, with a sharp Q1 spike and a steady cool-down into Q4. The standout month was March, where costs surged before easing through the rest of the year. Volatility was notably higher than the global benchmark, creating a choppy cost profile even as the year finished slightly below where it began.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Construction across all countries compared to the global benchmark.

The story in the data

Construction’s global cost per purchase opened at $137 in January and closed at $130 in December, a modest 5% decline across the year. The clear outlier was March at $282—nearly double February—followed by a sharp correction in April to $177. From there, CPP drifted down to an October low of $114 before a mild rebound to $137 in November and $130 in December.

Across 2025, Construction’s CPP averaged $158, ranging from $114 (October) to $282 (March)—a $167 spread. Month to month, absolute changes averaged $35.8, with the biggest swings concentrated around the Q1 peak (+$138 from February to March, then −$105 from March to April). By contrast, the global all-industry benchmark was far steadier.

For the global benchmark, CPP averaged $51.65 in 2025, with a narrow band of movement—from $47.32 (November) to $54.77 (February). Month-to-month shifts averaged just $1.6, underscoring how much more turbulent Construction’s country-aggregated costs were.

Seasonal and monthly dynamics

The rhythm of the year was front-loaded. Q1 averaged $188 for Construction, lifted by March’s spike. After that, CPP moderated each quarter: Q2 averaged $173, Q3 fell to $144, and Q4 softened further to $127, with October marking the trough. The late-year pattern showed a slight rebound in November before a gentle dip into December.

The global all-industry trend also eased as the year progressed, though more smoothly: Q1 averaged $53.6, Q2 and Q3 hovered around $51.9, and Q4 dipped to $49.3—the low point for the benchmark. In short, both series cooled over time, but Construction’s path included a pronounced early spike and steeper midyear swings.

Country vs. Global

Construction’s CPP across all countries sat consistently above the global benchmark. The average gap was about 205% (Construction at $158 vs. global at $51.65). The narrowest gap appeared in October, when Construction was still 116% above market ($114 vs. $52.80). The widest divergence was in March, when Construction exceeded the benchmark by 432% ($282 vs. $52.92).

Trend-wise, Construction ended the year 5% below January, while the global benchmark fell about 10% over the same period—so the category cooled slightly less than the market overall. Volatility was the clearest differentiator: Construction’s month-to-month changes averaged $35.8 compared with the global benchmark’s $1.6, indicating materially choppier cost dynamics in this industry.

Closing

These Facebook Ads benchmarks show that cost-per-purchase in the Construction industry across all countries remained substantially above the global norm in 2025, with a dramatic March high and a steady glide lower into Q4. For teams tracking country-specific ad costs and industry ad performance, this CPP analysis clarifies how Construction’s costs diverge from broader CPC trends, CPM analysis, and CTR performance, and how those patterns evolved month by month on a global basis. Understanding Facebook Ads cost-per-purchase benchmarks for the Construction industry across all countries helps quantify the gap to the global market and the volatility shaping acquisition costs.