Facebook Ads Cost Per Purchase Benchmarks for Construction

Introduction

Construction’s cost-per-purchase on Facebook Ads ran well above the market in 2025, but the real story is the shape of the year: a sharp March surge, a long cool-down into autumn, and a modest year‑end rebound. Across all countries, median Cost Per Purchase (CPP) for Construction averaged about $159, roughly 3.1x the global, all‑industry benchmark near $51. The spread tightened meaningfully in October before widening again in Q4, signaling a market that was persistently above average and notably more volatile than baseline conditions.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Construction across all countries compared to the global benchmark.

The story in the data

• Starting point vs. finish: Construction CPP opened at $137 in January and closed at $139 in December, effectively flat (+1.7%) over the year.
• Highs and lows: The high was March at $282; the low came in October at $114 — a 59% swing from peak to trough.
• Average level: The year averaged $159, with only four months (March–June) above that average, concentrating higher acquisition costs in early‑to‑mid year.
• Month‑to‑month dynamics: Average absolute movement was $35 per month, or ~22% of the annual average. By contrast, the global benchmark moved just $1.77 per month (~3% of its average), underscoring how Construction’s CPP was far more volatile than the market.

Key movements:

• February to March spiked from $144 to $282 (+96%), the standout surge of the year.
• From March to June, costs cooled steadily ($282 → $164).
• A late‑summer downshift carried into October’s low ($127 in August, $115 in October), before a two‑month rebound to $139 in December (+22% off the October bottom).

Seasonal and monthly dynamics

Seasonally, the year split into three acts:

• Q1 was elevated due to March’s spike (Q1 average ~$188).
• Q2 held firm at higher levels (Q2 average ~$173), then costs eased into Q3 (Q3 average ~$144).
• Q4 marked the softest period (Q4 average ~$130), with October the most efficient month of the year on a CPP basis.

This rhythm — early lift, mid‑year normalization, late‑year softness — framed Construction’s acquisition costs across all countries in 2025.

Country vs. Global

Across every month, Construction CPP sat above the global benchmark:

• On average, Construction was ~3.1x higher than global across the year.
• The widest gap appeared in March (5.3x the market, +432% vs. global).
• The narrowest gap came in October (2.2x, +117% vs. global).
• While the global benchmark drifted down from $53 in January to $45 in December (−15%), Construction finished essentially flat, but with much sharper intra‑year swings.

In sum, the global trend was gently downward and stable, while Construction across all countries was consistently above market and markedly more choppy, with the gap to global narrowing into October before widening again by year‑end.

Closing

Understanding Facebook Ads cost‑per‑purchase benchmarks for the Construction industry across all countries helps marketers evaluate acquisition costs alongside the global baseline, contextualize CPP trends versus broader Facebook Ads benchmarks, and interpret country‑agnostic CPM analysis and CTR performance narratives within industry ad performance data.