Facebook Ads Cost Per Purchase Benchmarks for Construction

Introduction

Construction’s cost-per-purchase (CPP) runs decisively above market, with pronounced seasonal surges and sharp corrections. Across all countries, the Construction industry’s CPP averaged about $158.94 over the last 13 months, roughly 3.3x the global, all‑industry benchmark at $48.06. The year was defined by a dramatic Q1 crest—peaking in March—followed by a steady cool‑down into October and a modest rebound in November. Volatility was a standout feature, with big leaps in late Q4 and early Q1 and a threefold swing between the annual high and low. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Construction in all countries compared to the global benchmark.

The story in the data

Construction CPP opened at $136.86 in November 2024 and ended at $115.16 in November 2025, a 16% decline across the period. The high point was March 2025 at $278.67, and the low arrived in October at $92.77—nearly a 3x spread between peak and trough. The median month felt expensive: the category’s average of $158.94 far exceeds broader market levels.

Monthly movement told a choppy story. CPP jumped $98.87 from November to December ($235.73), then gave most of it back in January (−$98.66). After a small lift in February, March surged another $131.61 to the annual high. The market corrected in April (−$102.02), hovered near flat through May, and began a gradual softening through summer. August ($129.17) and September ($135.04) were relatively stable before an October trough ($92.77) and a late‑season rebound in November (+$22.40 to $115.16). On average, month‑to‑month Construction CPP shifted by $46.74—about 29% of its mean—indicating a notably volatile acquisition environment.

Seasonal and monthly dynamics

Seasonality was pronounced. Late Q4 and early Q1 ran elevated (December at $235.73), with momentum cresting in March. Mid‑year costs cooled, with a flatter rhythm across August and September. Q4 softened markedly into October’s low, then rebounded in November—mirroring a common pattern where competition and demand dynamics reshape acquisition efficiency through the holiday period and into the new year.

Country vs. Global

Relative to the global benchmark, Construction’s CPP stayed “above market” every month. The gap ranged from a narrow 2.0x in October to a wide 5.3x in March, with most months holding between 2.6x and 3.5x. On averages, Construction was about 231% higher than the global norm ($158.94 vs. $48.06). The global benchmark itself trended lower across the period—down 28% from November 2024 ($42.73) to November 2025 ($30.61)—and moved with far less turbulence: an average absolute monthly shift of just $3.45 (around 7% of its mean), versus Construction’s $46.74.

In the broader landscape of Facebook Ads benchmarks—spanning CPC trends, CPM analysis, and CTR performance—Construction’s cost‑per‑purchase stands out as both elevated and more volatile globally. Understanding Facebook Ads cost‑per‑purchase benchmarks for the Construction industry across all countries helps advertisers evaluate acquisition cost trends and compare performance to global patterns.