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Facebook Ads Cost Per Purchase Benchmarks for Construction in Canada

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Cost Per Purchase for Construction in Canada

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • This analysis looks at cost per purchase trends for industry Construction in Canada compared to the global trend, based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • Canada’s Construction cost per purchase is consistently above market: the period average is $211.30 versus the global baseline’s $49.24, or about 4.3x higher.
  • From October 2024 to August 2025, Canada rises +47.8% (from $226.34 to $334.59), while the global baseline edges down -2.1%.
  • Volatility is high in Canada: average month-to-month movement is ~31%, versus ~4.7% on the global baseline. The largest jump is +95% in June; the sharpest drop is -38.7% in May.
  • Seasonal patterns in this window show a mid-year surge, peaking in August, with Q4 showing a dip in November followed by a modest December rebound.

Selected data overview (Construction, Canada)

  • Average: $211.30
  • High: $334.59 in August 2025
  • Low: $140.30 in May 2025
  • Range: $194.29 between low and high
  • Trend: +47.8% from October 2024 ($226.34) to August 2025 ($334.59)

Notable month-to-month shifts:

  • November 2024 drops -29.2% from October (to $160.27), then December rebounds +6.2% ($170.27).
  • January 2025 lifts +25.8% to $214.14.
  • April jumps +33.7% to $228.95, followed by a sharp May dip to $140.30 (-38.7%).
  • June surges +95.4% to $274.31, eases -16.0% in July, then spikes +45.3% to the period-high in August.

Overall, the series is characterized by sizable swings, especially late spring through summer.

Comparison to the global baseline

  • Baseline average (same months): $49.24
  • Baseline high: $53.89 in February 2025
  • Baseline low: $43.19 in November 2024
  • Baseline trend: -2.1% from October 2024 ($46.67) to August 2025 ($45.69)
  • Baseline volatility: ~4.7% average absolute month-to-month change, indicating a stable, tight band ($43–$54).

Relative positioning:

  • Canada’s Construction costs remain above market every month. The smallest gap is in May (2.75x the global median), and the widest gap occurs in August (7.33x).
  • Other wide-gap months include June (~5.84x) and October (~4.85x). The gap widens notably in the summer as Canada accelerates while the baseline stays flat to down.

Seasonality and volatility

  • Q4 2024 in Canada shows a pronounced November dip with a modest December recovery—less of a classic holiday surge than seen in many markets.
  • The clearest seasonal signal is a mid-year lift, culminating in an August high. This stands in contrast to the global baseline, which remains relatively steady across the same months.
  • Volatility in Canada (~31% average month-to-month change) is about 6.6x higher than the baseline, underscoring more pronounced month-to-month swings.

Understanding cost per purchase benchmarks on Facebook Ads in industry Construction and Canada helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Construction industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Canada Advertising Landscape

National Holidays

Jan 1New Year's Day
Feb (3rd Mon)Family Day
Apr 18Good Friday
Apr 21Easter Monday (federal)
May (Victoria Day)Victoria Day
Jul 1Canada Day
Sep (1st Mon)Labour Day
Oct (2nd Mon)Thanksgiving
Nov 11Remembrance Day
Dec 25Christmas Day
Dec 26Boxing Day

Key Shopping Season

Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)

Potential Advertising Impact

CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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