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Facebook Ads Cost Per Purchase Benchmarks for Construction in Israel

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Cost Per Purchase for Construction in Israel

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • This analysis looks at cost-per-purchase trends for industry Construction and target country Israel compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • No monthly observations are available for the selected segment (Construction in Israel), so comparison to the global baseline is directional only.
  • Global baseline median cost-per-purchase averaged about $47.82 across Oct 2024–Sep 2025, peaking in February ($53.89) and bottoming in September ($32.29).
  • A clear seasonal pattern appears: costs spike in December and remain elevated through Q1, then cool gradually into summer before a sharp September dip.
  • Month-to-month volatility is moderate overall (average absolute change ≈ $3.25), with the largest moves in December (+$8.34 vs. November) and September (-$13.40 vs. August).
  • From the first to last month in the period, the baseline declined 30.8%, driven by the pronounced September drop.

Scope and framing

This report focuses on cost-per-purchase benchmarks on Facebook Ads for the Construction industry in Israel compared against the global baseline. Because the selected dataset contains no monthly values, we describe the selected segment’s status and rely on the global series for directional benchmarking.

Selected segment results (Construction, Israel)

  • Data availability: No monthly median observations were captured for the selected period.
  • As a result, averages, highs/lows, percent change, and volatility statistics cannot be computed for the selected series.

Global baseline overview

  • Period covered: October 2024 to September 2025 (12 months).
  • Average median cost-per-purchase: $47.82.
  • High: $53.89 in February 2025.
  • Low: $32.29 in September 2025.
  • Range: $21.60 across the period.
  • Change from first to last month: -30.8% (from $46.67 in October 2024 to $32.29 in September 2025).
  • Volatility: Average absolute month-to-month shift of roughly $3.25.
  • Biggest increase: December 2024 vs. November (+$8.34).
  • Biggest decrease: September 2025 vs. August (-$13.40).

Seasonal and monthly patterns

  • Q4 and early Q1 pressure: After a softer November, costs surged in December ($51.53) and stayed elevated through January ($52.31) and February ($53.89), with March still high ($52.61).
  • Gradual cooling: April–August eased from $51.57 to $45.69, indicating a steady normalization.
  • Notable dip: September marked a sharp break lower to $32.29, the lowest point in the series.

Comparison to the baseline

  • Relative positioning: With no selected observations for Construction in Israel, we cannot place the segment as above market, below average, or in line with overall trends.
  • Directional benchmarking: The global baseline indicates seasonally higher cost-per-purchase around December–Q1 and softer costs through late summer, culminating in an atypically low September.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Construction and Israel helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Construction industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Israel Advertising Landscape

National Holidays

Apr 13–19Passover
May 1Independence Day
Jun 2Shavuot
Sep 23–24Rosh Hashanah
Oct 2Yom Kippur
Oct 7–14Sukkot

Key Shopping Season

Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)

Potential Advertising Impact

CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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