Facebook Ads Insights Tool

Facebook Ads Cost Per Purchase Benchmarks for Construction in South Africa

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for Construction in South Africa

October 2024 - October 2025

Insights

Detailed observation of presented data

Cost-per-purchase benchmarks: key takeaways

  • No monthly readings were available for Construction in South Africa during the period, so all figures below reference the global baseline and serve as directional context.
  • Globally, cost-per-purchase averaged 47.82, peaking at 53.89 in February 2025 and bottoming at 32.29 in September 2025.
  • From the first month (Oct 2024) to the last month (Sep 2025), costs declined 30.8%, driven by a sharp late-Q3 drop.
  • Month-to-month volatility was moderate, with an average absolute change of 3.25; the largest upswing occurred in December (+8.34 vs. November), and the largest downswing in September (-13.40 vs. August).
  • Seasonality: a December lift and elevated Q1 levels were followed by steady easing through Q2 and a pronounced softening in late Q3.

This analysis looks at cost-per-purchase trends for industry Construction and target country South Africa compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

About the data for Construction in South Africa

  • The selected dataset (Construction, South Africa) contains no monthly observations for the timeframe provided, so we cannot compute averages, highs/lows, or volatility specific to this cohort.
  • The global baseline below offers a useful point of reference until local data becomes available.

Global baseline: cost-per-purchase trend

  • Average: 47.82 across Oct 2024–Sep 2025.
  • High: 53.89 in February 2025.
  • Low: 32.29 in September 2025.
  • First-to-last change: from 46.67 (Oct 2024) to 32.29 (Sep 2025), a decrease of 30.8%.
  • Volatility:
  • Average month-to-month move: 3.25.
  • Biggest monthly rise: November to December (+8.34), marking a distinct holiday-period lift.
  • Biggest monthly drop: August to September (-13.40), a pronounced late-Q3 reset.
  • Notable pattern:
  • Q4 showed a dip in November followed by a December spike.
  • Q1 stayed elevated, with the annual high in February.
  • Q2 eased gradually, and Q3 was stable until a sharp September pullback.

Seasonality and marketer-friendly readout

  • Holiday effects: Costs typically firm up around December; in this dataset, December moved sharply higher from November.
  • Early-year strength: Q1 remained elevated (January–March), aligning with common new-year demand patterns.
  • Mid-year normalization: A progressive cool-down through Q2.
  • Late Q3 softness: A marked decline into September, well below earlier-year levels.

Comparison to the selected cohort

  • With no Construction/South Africa readings, we cannot position the selected cohort as above market, below average, or in line with overall trends.
  • Use the global figures as provisional Facebook Ads benchmarks for cost-per-purchase until South Africa data points are available for direct comparison.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Construction and South Africa helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Construction industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting South Africa, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

Optimize Smarter with Superads

Improve your Facebook ad performance

• Instant performance insights – See which ads, audiences, and creatives drive results.

• Data-driven creative decisions – Spot patterns to improve ROAS.

• Effortless reporting – No spreadsheets, just clear insights.

Get Started for free →

The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

South Africa Advertising Landscape

National Holidays

Jan 1New Year's Day
Mar 21Human Rights Day
Apr 18Good Friday
Apr 21Family Day
Apr 27Freedom Day
May 1Workers' Day
Jun 16Youth Day
Aug 9National Women's Day
Sep 24Heritage Day
Dec 16Day of Reconciliation
Dec 25Christmas Day
Dec 26Day of Goodwill

Key Shopping Season

Late November (Black Friday/Cyber Monday), December (Christmas & Day of Goodwill), Mid-year retail (June Youth Day promotions)

Potential Advertising Impact

CPM and CPC might rise during long weekends like Human Rights Day, Freedom Day, and Heritage Day as leisure and travel-related media consumption increases. Retail CPMs may spike in late November–December for holiday shopping. Youth Day and National Women's Day might drive regional campaigns. Weekend extensions across public holidays may benefit weekend campaigns.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

Explore Facebook Ads Metrics

Discover detailed cost benchmarks for different Facebook advertising metrics:

CPC (Cost Per Click)

Average cost per click benchmarks across industries

CPM (Cost Per Mille)

Cost per thousand impressions across different markets

CTR (Click Through Rate)

Benchmark click-through rates for Facebook ads

Cost Per Lead

Cost per lead across different markets

Cost Per Purchase

Average cost per purchase benchmarks across industries

Cost Per App Install

See how much it costs to get users to install an app