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Facebook Ads Cost Per Purchase Benchmarks for Construction in United Arab Emirates

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Cost Per Purchase for Construction in United Arab Emirates

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads cost-per-purchase benchmarks: Construction in United Arab Emirates vs. global

This analysis looks at cost-per-purchase trends for industry Construction and target country United Arab Emirates compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Main takeaways

  • No selected data points were available for Construction in United Arab Emirates during the period provided, so direct in-market benchmarks and comparisons to the global baseline cannot be computed.
  • The global baseline shows clear seasonality: costs rose into December and peaked in February, then eased into summer with a sharp drop in September.
  • Global average cost-per-purchase over Oct 2024–Sep 2025 was $47.82, with a high of $53.89 (Feb 2025) and a low of $32.29 (Sep 2025).
  • Global volatility was moderate: average month-to-month movement was $3.25 (~6.8% of the global average), with the largest spike in December and the largest dip in September.
  • Net change globally was -30.8% from October 2024 to September 2025.

Selected segment overview: Construction in United Arab Emirates

  • Data availability: No monthly median cost-per-purchase values were recorded in the selected period.
  • Implication for benchmarking: Relative positioning (above market, below average, or in line) cannot be determined for this segment at this time.

Global baseline overview

Period covered: Oct 2024–Sep 2025.

  • Average: $47.82
  • High: $53.89 in February 2025
  • Low: $32.29 in September 2025
  • Range: $21.60 between peak and trough
  • Month-to-month movement:
  • Average absolute change: $3.25
  • Largest increase: +$8.34 from November to December
  • Largest decrease: -$13.40 from August to September
  • First-to-last change: -30.8% from October to September

Seasonality and volatility

  • Q4 lift: Costs rose into December ($51.53), aligning with typical holiday-driven competition.
  • Early-year peak: January–February remained elevated, with February reaching the year’s high ($53.89).
  • Gradual cooling: March through August trended down slowly and steadily, hovering in the mid-to-high $40s.
  • Late-year dip: September showed a pronounced pullback to $32.29, the lowest point in the period.

Comparison to the global baseline

  • Because the selected dataset for Construction in United Arab Emirates contains no observations for the time frame, the segment cannot be classified as above market, below average, or in line with overall trends.
  • The global pattern can be used as directional context: expect higher cost-per-purchase around December–February and softer prices into late summer, with potential dips in early fall.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Construction and United Arab Emirates helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Construction industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

United Arab Emirates Advertising Landscape

National Holidays

Jan 1New Year's Day
Mar 30–31Eid al-Fitr
Jun 6Arafat Day
Jun 7–9Eid al-Adha
Jul 7Islamic New Year
Sep 15Prophet Muhammad's Birthday
Dec 1Commemoration Day
Dec 2–3UAE National Day

Key Shopping Season

Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)

Potential Advertising Impact

CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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