Facebook Ads Cost Per Purchase Benchmarks for Consulting

Introduction

The main story: for Consulting across All countries available, cost per purchase ran substantially above the global benchmark for most of the year before collapsing sharply in June. Costs started high in mid‑2025, peaked in late summer, eased into winter, rebounded through early 2026 and then dropped to a yearly low — a volatile, momentum‑driven profile. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Consulting in All countries available compared to the global benchmark.

The story in the data

Consulting cost per purchase began July 2025 at roughly $101 and finished June 2026 at about $38 — a decline of roughly 63% from start to finish. Across the 12‑month span the Consulting median was about $86 per purchase (rounded), with a high of $115 in August 2025 and a low of $38 in June 2026. By contrast the global baseline averaged about $50 per purchase over the same months.

Monthly dynamics show pronounced swings: an early summer lift to the August peak (+14% month‑over‑month), slight easing into autumn, a mid‑winter trough in January around $69, then a steady rebound through March–May to the low‑to‑mid $80–$90s, before the abrupt June slide (a ~59% drop from May). On average Consulting moved about 17% month‑to‑month in absolute terms — noticeably choppier than the global norm.

Seasonal and monthly dynamics

The rhythm shows a late‑summer cost spike, a softening into Q4 and a rebound in early Q1 — a seasonal cadence that echoes typical market competition cycles. November dipped into the $70s, December climbed back toward the high‑$80s, and January returned to the high‑$60s, with the spring months settling in the $80–$93 range. June’s sudden fall to $38 breaks the prior pattern and represents the single most dramatic monthly move in the year.

Volatility is concentrated: the biggest month‑over‑month moves were the August rise and the June collapse. Overall the Consulting line demonstrates higher amplitude swings than the baseline, with intermittent rebounds and sharp declines rather than a steady slope.

Country vs. Global

For most months Consulting was materially above the global baseline — often by 60–120%. The largest gap occurred in August 2025 when Consulting costs were about 121% higher than the baseline. Across the year Consulting averaged roughly 73% above the global median. The gap narrowed over winter and spring; by June 2026 the relationship inverted, with Consulting about 12% below the baseline as Consulting fell to $38 versus a baseline near $43. Consulting’s month‑to‑month absolute movement averaged ~17%, compared with ~6% for the global benchmark — i.e., the Consulting line was roughly 2.8× more volatile than the global trend.

Understanding cost‑per‑purchase trends for Consulting across All countries available within Facebook Ads benchmarks provides a clear view of industry ad performance and country‑specific ad costs relative to broader CPC trends, CPM analysis and CTR performance narratives.