Facebook Ads Cost Per Purchase Benchmarks for Consulting

Introduction

Consulting purchase costs moved through 2025 like a switchback: a steep early-year drop, a forceful midyear climb, and a Q4 peak before a year-end cool-off. Across all countries, Cost per Purchase (CPP) for Consulting averaged about $70.71 for the year, well above the global all‑industry benchmark at $51.65. The category hit its low in March and its high in October, with notably sharper month-to-month swings than the market as a whole. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Consulting across all countries compared to the global benchmark.

The story in the data

The year opened elevated at $75.01 in January, then fell hard: February ($45.26) and March ($41.47) marked the trough. From there, CPP rebounded to $73.67 in April and continued higher into summer—$82.73 in June and $76.05 in July—before pushing into its strongest stretch: $88.80 in August, $68.84 in September, and a peak at $94.45 in October. November stayed elevated at $86.13 before December dropped to $54.14.

• Range: $41.47 (Mar) to $94.45 (Oct), a $53 spread.
• Average: $70.71 for Consulting vs. $51.65 globally.
• Volatility: average absolute month-to-month swing of roughly $18.5, about 12x the global benchmark’s steadier $1.6.

Only four of the 11 monthly transitions were increases (Apr, Jun, Aug, Oct), but they were large gains. The sharpest monthly moves were +$32.20 in April and −$31.99 in December. H1 averaged $63.35; H2 stepped up to $78.07, a 23% lift.

Seasonal and monthly dynamics

Q1 was the softest stretch, with CPP sliding from January’s elevated level into a February–March trough—typical of lighter early‑year competition in many markets. Q2 represented the turn, led by April’s surge and June’s higher costs. Q3 held the higher plateau, with August among the peak months. Q4 reflected classic end‑of‑year pressure: a pronounced rise into October–November followed by a December reset, when CPP retreated close to midyear levels.

Country vs. Global

Consulting CPP sat above the global benchmark in 10 of 12 months, and the gap was substantial for most of the year. On average, Consulting ran about 37% higher than the market. The spread varied widely:

• Narrowest point: March ran 22% below the global average (Consulting $41.47 vs. global $52.92), and February was 17% below—brief windows when the category undercut the market.
• Typical gap: from May through September, Consulting hovered 18% to 67% above global levels.
• Widest point: November was 82% above the global benchmark (Consulting $86.13 vs. global $47.32), with October close behind at +79%.

While the global trend drifted slightly downward across the year (Q1 to Q4 average from $53.61 to $49.25), Consulting across all countries became more expensive into the back half, culminating in an October–November crest.

Closing

Understanding Facebook Ads benchmarks for Cost per Purchase in the Consulting industry across all countries shows a market that is structurally above the global average, highly seasonal, and notably more volatile than all‑industry patterns. This CPP analysis helps situate Consulting industry ad performance within broader Facebook Ads benchmarks and country‑specific ad costs, clarifying how the category compares to global CPC trends, CPM analysis signals, and overall CTR performance baselines.