Facebook Ads Cost Per Purchase Benchmarks for Consulting

Introduction

The headline in the data is a cost story with sharp contours: Consulting’s Facebook Ads cost per purchase (CPP) across all countries ran materially above the global benchmark on most months, yet moved through a surprisingly wide arc—spiking in late Q4 2024, bottoming in March, and then rebounding into late summer before easing again. Volatility was the defining characteristic: bigger swings than the overall market and a wider range between highs and lows. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Consulting across all countries compared to the global benchmark.

The story in the data

Across November 2024 to October 2025, Consulting’s CPP averaged $73.6, with a high of $126.64 in November 2024 and a low of $41.58 in March 2025—a range of $85.06. The year opens at that November peak, slides to $79.19 in December (−38% month over month), softens further to $75.02 in January, then drops hard across February ($46.96) and March ($41.58). From that trough, CPP rebounds sharply to $73.10 in April (+76% vs. March), climbs again into June ($85.42), and reaches a late-summer high at $88.80 in August before easing to $65.62 in September and $64.57 in October.

Momentum-wise, the period shows a near-halving from November to October (−49%), but a more measured −14% when comparing January to October, reflecting a U-shaped midyear recovery after a Q1 trough. Average month-to-month swing measured by absolute change was $18.28, signaling pronounced volatility relative to the global market.

Seasonal and monthly dynamics

Late Q4 2024 was the outlier: November’s $126.64 stands as the clear peak, followed by a December correction. Q1 2025 was the softest stretch (average $54.5), with CPP compressing through February and March—consistent with a period where competition often eases post-holiday. Q2 marked a rebound (average $73.5), and Q3 extended that momentum slightly higher (average $76.2), peaking in August before cooling into early Q4. The rhythm resembles a classic year: a Q4 spike, a Q1 trough, and a midyear lift—only the amplitude is larger than typical Facebook Ads benchmarks.

Country vs. Global

Compared to the global benchmark (all industries, all countries), which averaged $49.33 and stayed in a narrow $42–$54 band, Consulting’s CPP ran higher and far more volatile. The global market’s average monthly swing was just $2.58 versus Consulting’s $18.28. On level, Consulting outpaced global in 10 of 12 months—often by 20–80%—and was briefly below market in February (−13%) and March (−21%). The gap was widest in November 2024, when Consulting’s CPP was nearly 3x the global median (+197%). Trend-wise, the global benchmark eased about 17% from January ($52.12) to October ($43.33), while Consulting fell 14% over the same span—choppier and higher, but generally converging lower into Q4.

Closing

In sum, Facebook Ads benchmarks for cost per purchase in the Consulting industry across all countries show elevated, highly variable conversion costs versus the global median—marked by a Q4 spike, a Q1 low, and a midyear rebound. Understanding CPP trends within industry ad performance helps contextualize country-aggregated ad costs and compare them to broader CPM analysis or CTR performance narratives in the global benchmark.