Facebook Ads Cost Per Purchase Benchmarks for Consulting

Introduction

Consulting’s cost-per-purchase ran consistently above the global benchmark across all countries, but with far sharper swings month to month. The year opened at a lofty $126.64 in November 2024, reset quickly into December, and then cycled through a soft Q1, a firming Q2–Q3, and an unusually steep drop into November 2025. Across the period, Consulting averaged about $71 per purchase versus the $48 global median — a meaningful premium — yet its path was more turbulent, with standout spikes in August and abrupt contractions in late fall.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Consulting across all countries compared to the global benchmark.

The story in the data

Consulting’s cost per purchase began at $126.64 (Nov 2024) and finished at $33.68 (Nov 2025), a 73% net decline. The series averaged $71, with a high at the start ($126.64) and a low at the end ($33.68), a range of $93. Notable movements included a sharp reset from November to December (−$54), a further slide into March ($41.47), and then a spring rebound into April (+$31.63). Momentum extended into early summer, peaking again in August at $90.90 before easing in September ($64.74). October lifted to $72.17, then November fell hard to the series low.

Volatility was pronounced. The average absolute month-to-month move was $20.46 in Consulting, compared with just $3.45 for the global benchmark — roughly six times more variable. The largest single drop came at the end of the period (October to November, −$38.49), while the strongest one-month lift was March to April (+$31.63).

Seasonal and monthly dynamics

The rhythm tracked recognizable seasonal contours with some deviations. Q1 was softer: January–March averaged $54.20, bottoming in March. Q2 rebounded to a $71.75 average, and Q3 stayed elevated at $76.72, punctuated by the August peak. Early Q4 typically tightens, and October did rise to $72.17; however, November bucked the usual pattern with an unusually low $33.68, marking the period’s trough.

Country vs. Global

Against the global benchmark, Consulting across all countries maintained a steady premium: $71 vs. the global $48 average (+48%). Month by month, Consulting was typically 20–80% above global levels. The gap was widest in November 2024 (nearly 3x the global median), narrowed materially in December and January (+44–45%), briefly flipped below market in February (−14%) and March (−21%), then widened again through summer (+31–80%). By November 2025 the gap was at its narrowest, with Consulting only 10% above global.

Trend-wise, the global benchmark drifted modestly lower across the period (−28% from November to November) and remained comparatively stable (average monthly change $3.45). Consulting declined more steeply (−73%) and was notably more volatile, with larger swings around seasonal pivots.

Closing

Facebook Ads benchmarks for cost per purchase show Consulting across all countries carries higher, more variable acquisition costs than the global composite, with softness in Q1, strength through mid-year, and an atypical November low. While this snapshot centers on CPP, marketers often view it alongside CPC trends, CPM analysis, and CTR performance to understand country-specific ad costs and overall industry ad performance. Understanding cost-per-purchase benchmarks for the Consulting industry across all countries helps quantify how this segment tracks relative to global patterns.