Compare ecommerce conversion cost benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
The main story: for Consulting across All countries available, cost per purchase ran substantially above the global benchmark for most of the year before collapsing sharply in June. Costs started high in mid‑2025, peaked in late summer, eased into winter, rebounded through early 2026 and then dropped to a yearly low — a volatile, momentum‑driven profile. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Consulting in All countries available compared to the global benchmark.
Consulting cost per purchase began July 2025 at roughly $101 and finished June 2026 at about $38 — a decline of roughly 63% from start to finish. Across the 12‑month span the Consulting median was about $86 per purchase (rounded), with a high of $115 in August 2025 and a low of $38 in June 2026. By contrast the global baseline averaged about $50 per purchase over the same months.
Monthly dynamics show pronounced swings: an early summer lift to the August peak (+14% month‑over‑month), slight easing into autumn, a mid‑winter trough in January around $69, then a steady rebound through March–May to the low‑to‑mid $80–$90s, before the abrupt June slide (a ~59% drop from May). On average Consulting moved about 17% month‑to‑month in absolute terms — noticeably choppier than the global norm.
The rhythm shows a late‑summer cost spike, a softening into Q4 and a rebound in early Q1 — a seasonal cadence that echoes typical market competition cycles. November dipped into the $70s, December climbed back toward the high‑$80s, and January returned to the high‑$60s, with the spring months settling in the $80–$93 range. June’s sudden fall to $38 breaks the prior pattern and represents the single most dramatic monthly move in the year.
Volatility is concentrated: the biggest month‑over‑month moves were the August rise and the June collapse. Overall the Consulting line demonstrates higher amplitude swings than the baseline, with intermittent rebounds and sharp declines rather than a steady slope.
For most months Consulting was materially above the global baseline — often by 60–120%. The largest gap occurred in August 2025 when Consulting costs were about 121% higher than the baseline. Across the year Consulting averaged roughly 73% above the global median. The gap narrowed over winter and spring; by June 2026 the relationship inverted, with Consulting about 12% below the baseline as Consulting fell to $38 versus a baseline near $43. Consulting’s month‑to‑month absolute movement averaged ~17%, compared with ~6% for the global benchmark — i.e., the Consulting line was roughly 2.8× more volatile than the global trend.
Understanding cost‑per‑purchase trends for Consulting across All countries available within Facebook Ads benchmarks provides a clear view of industry ad performance and country‑specific ad costs relative to broader CPC trends, CPM analysis and CTR performance narratives.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. In the Consulting industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPP values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.
Higher-priced products typically have a higher CPA because people take longer to convert. A higher CPA can work when the margin supports it. Measure CPA with AOV and LTV.
Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.
Manual bidding can help advertisers stay within a target CPA. It suits experienced advertisers who can monitor performance and adjust regularly. It provides more control and requires more effort.
Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.
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