Facebook Ads Cost Per Purchase Benchmarks for Consulting in Spain

This analysis looks at cost-per-purchase trends for industry Consulting and target country Spain compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Key takeaways

• Overall positioning: Consulting in Spain is below market in 9 of 10 months. A single March surge lifts the full-period average above the global benchmark.
• Typical level: Median cost-per-purchase is 20.15 (mean excluding March: 21.32), roughly 55–60% lower than the global average (49.59) over the same months.
• Volatility: Spain shows higher month-to-month swings (about 40% average absolute change excluding March) versus the global trend (~5%).
• Seasonality: Both series show a December rise; the global baseline peaks in February and gently softens into summer.
• Trend: From October to July, Spain declines 34%, while the global baseline is nearly flat (-1%).

Selected data: Consulting in Spain (COST_PER_PURCHASE)

• Period covered: Oct 2024–Jul 2025 (10 months).
• Average including all months: 82.18, skewed by a March spike.
• Median: 20.15; mean excluding March: 21.32.
• High/low: High in March at 629.91; low in July at 10.43.
• First-to-last change: 15.85 (Oct) to 10.43 (Jul), down 34%.
• Notable month-to-month moves:
• Oct→Nov: +6.4% (15.85 to 16.87).
• Nov→Dec: +64.9% (holiday lift to 27.82).
• Dec→Jan: -28.9% (down to 19.78).
• Jan→Feb: -18.2% (to 16.18).
• Feb→Mar: +3,792% (to 629.91; a clear outlier).
• Mar→Apr: -96.1% (normalizes to 24.57).
• Apr→May: +62.2% (39.85).
• May→Jun: -48.5% (20.52).
• Jun→Jul: -49.2% (10.43).
• Volatility: Excluding the March anomaly, the average absolute month-to-month change is ~39.8%, indicating a relatively choppy cost environment.

Baseline comparison (global)

• Period matched to selected months (Oct 2024–Jul 2025).
• Average: 49.59.
• High/low: High in February at 53.89; low in November at 43.19.
• First-to-last change: 46.67 (Oct) to 46.21 (Jul), down ~1.0%.
• Volatility: Average absolute month-to-month change ~5.1%.
• Seasonal pattern: November dip, December increase, highest in February, then gradual easing through early summer—consistent with common Q4/Q1 dynamics.

How Spain compares to the global benchmark

• In 9 of 10 months, Spain’s Consulting cost-per-purchase is below the baseline—often materially so. Using a typical month view (median 20.15 or mean ex-March 21.32), Spain sits roughly 57–59% below the global average (49.59).
• The March spike pushes the full-period mean to 82.18, which is about 66% above the global average; however, the median and month-by-month pattern indicate this is an outlier rather than a sustained shift.
• Seasonal signals align: both series rise in December, and the global market peaks in February while Spain trends lower into summer.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Consulting and Spain helps advertisers make more efficient budget and creative choices.