Facebook Ads Cost Per Purchase Benchmarks for Consumer Goods in Canada

Key takeaways

• Based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
• Consumer Goods in Canada shows a higher cost-per-purchase on average than the global baseline (+1.8%), with markedly higher volatility.
• Clear seasonal pattern: modest lift into winter, a pronounced spike in April–May, and a sharp drop in September.
• Above market in 9 of 12 months; most elevated vs. baseline in April (+~19%), most below in September (−~42%).

What this analysis covers

This analysis looks at cost-per-purchase trends for industry Consumer Goods and target country Canada compared to the global trend. We review monthly medians from October 2024 to September 2025 for both the selected data and the global baseline.

Selected trend overview: Consumer Goods in Canada

• Average: 48.70 across the period.
• High/low: High in April 2025 at 61.35; low in September 2025 at 18.65.
• First-to-last change: Down 60.2% from October 2024 (46.87) to September 2025 (18.65).
• Volatility:
• Average month-to-month absolute move: 6.03.
• Range: 42.70 points (61.35 to 18.65), indicating substantial variability.
• Notable movements:
• Winter lift: December (48.61) up from November (45.74).
• Strong run in early 2025: January–June averaged 55.80, peaking in April (61.35) and staying elevated through May (57.78).
• Summer softness and sharp correction: July dipped to 43.77, a mild rebound in August (45.98), then a steep drop in September to 18.65 (−59.5% month-over-month).

Comparison to the global baseline

• Baseline average: 47.82; high of 53.89 in February 2025; low of 32.29 in September 2025.
• Relative level: Canada’s Consumer Goods cost-per-purchase averaged 1.8% above the global benchmark, with a more pronounced midyear spike and deeper September dip.
• Volatility:
• Baseline average month-to-month move: 3.25 (about half the volatility of the selected data).
• Baseline range: 21.60 points vs. 42.70 for Canada.
• Month-by-month positioning:
• Above market in October, November, January–June, and August.
• Below market in December, July, and September.
• Largest positive spread in April (Canada +~19% vs. baseline); largest negative in September (−~42% vs. baseline).
• Seasonal read:
• Both series show Q4-to-winter increases, with the baseline peaking in February. Canada extends that rise into April–May before correcting.
• Costs typically increase around holiday and winter periods; this dataset shows the selected segment sustaining higher costs later into spring.

Summary

Consumer Goods in Canada ran slightly above the global cost-per-purchase average but with materially higher volatility, characterized by an extended early-year surge and an outsized September drop. Compared to global patterns that peak in February and taper steadily, Canada’s segment spiked more in April–May and corrected more sharply at the end of Q3. Understanding cost-per-purchase benchmarks on Facebook Ads in industry Consumer Goods and Canada helps advertisers make more efficient budget and creative choices.