Facebook Ads Cost Per Purchase Benchmarks for Consumer Goods in Colombia

Facebook Ads cost-per-purchase benchmarks: Consumer Goods in Colombia vs. global

This analysis looks at cost-per-purchase trends for industry Consumer Goods and target country Colombia compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Key takeaways

• Overall level: Colombia’s Consumer Goods cost-per-purchase averaged 57.2, about 15–16% above the global baseline average of 49.5 across the same months—driven primarily by a sharp July spike.
• Seasonal pattern: Costs climbed through Q4 (Oct–Dec) and then eased in January, consistent with holiday inflation and early-year normalization.
• Volatility: Colombia showed high month-to-month volatility (average absolute change ~103%) versus a steadier global trend (~5%).
• Positioning vs. market: Below global across most months in Q4–Q1, roughly in line in May, well above market in April and especially July.

Colombia Consumer Goods cost-per-purchase summary

• Period covered: Oct 2024–Aug 2025 (10 monthly medians).
• Average: 57.2.
• High: 303.9 in Jul 2025.
• Low: 17.7 in Oct 2024.
• Trend from first to last month: up 83.6% (17.7 in Oct 2024 to 32.5 in Aug 2025).
• Seasonal notes:
• Q4 buildup: 17.7 (Oct) → 20.5 (Nov) → 24.6 (Dec), a cumulative ~39% rise through the holiday period.
• Post-holiday dip: down 27% from Dec to Jan (to 17.9), followed by mixed movements into March.
• Spring lift: April jumped to 62.4 (+217% vs. March), remained elevated in May (50.4).
• Mid-summer spike: July surged to 303.9, then fell sharply to 32.5 in August (-89% vs. July).
• Month-to-month volatility: average absolute change ~103%, reflecting abrupt spikes (notably April and July) and rapid corrections.

Global baseline comparison (same months)

• Average: 49.5.
• High and low: 53.9 in Feb 2025 (high); 43.2 in Nov 2024 (low).
• Trend from first to last month: down 2.1% (46.7 in Oct 2024 to 45.7 in Aug 2025).
• Volatility: average absolute month-to-month change ~5%, indicating consistent, gradual movements.
• Seasonal notes: Gradual Q4 rise (Oct → Dec up ~10%) and relatively stable levels into Q1–Q2.

Relative positioning and timing

• Below market in Q4–Q1: Colombia’s values were 50–66% below global in Oct–Mar, implying efficient purchase costs during peak season compared to the global benchmark.
• Spring alignment: May was essentially in line with the global median (~1% below).
• Above market spikes: April was ~21% above global; July was unusually high at ~557% above the global median, before returning closer to typical levels in August (still ~29% below global).

What marketers can infer from the pattern

• Colombia mirrored the typical holiday run-up seen in Facebook Ads benchmarks, followed by a January correction.
• The period is marked by outsized volatility concentrated in April and July, while the global series remained steady and slightly down over time.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Consumer Goods and Colombia helps advertisers make more efficient budget and creative choices.