Facebook Ads Insights Tool

Facebook Ads Cost Per Purchase Benchmarks for Consumer Goods in New Zealand

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for Consumer Goods in New Zealand

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • This analysis looks at cost per purchase trends for industry Consumer Goods and target country New Zealand compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • Overall level: New Zealand’s average cost per purchase (CPP) of 39.59 is 17.5% below the global baseline average of 47.99 — consistently below market, with one brief month above.
  • Volatility: New Zealand shows higher month-to-month volatility (average absolute change of 5.45) than the baseline (3.25), driven by a sharp September drop.
  • Seasonality: While costs typically rise in Q4 around holiday periods, New Zealand’s Q4 2024 increase was modest; the strongest prices appeared in April–May 2025, followed by a pronounced dip in September 2025.

Selected data overview (New Zealand, Consumer Goods)

  • Average: 39.59 across Oct 2024–Sep 2025.
  • High/low: Peak at 48.85 in May 2025; low at 18.65 in September 2025 (range of 30.20).
  • Trend from first to last month: 34.25 (Oct 2024) to 18.65 (Sep 2025), a 45.5% decline.
  • Volatility: Average month-to-month absolute move of 5.45.
  • Notable rises: March (+5.29), April (+6.90), August (+5.00).
  • Notable drops: February (−2.58), June (−3.68), September (−30.04).
  • Seasonal shape:
  • Q4 2024 average: 35.43, a gentle build through the holidays.
  • Q2 2025 (Apr–Jun) average: 47.38, the strongest quarter, led by April–May peaks.
  • September 2025 marks a pronounced dip to the series low.

Comparison to the global baseline

  • Level vs. market: New Zealand’s average CPP (39.59) sits 17.5% below the global baseline (47.99), indicating below-average costs throughout most months.
  • Peaks and troughs:
  • Selected peak: 48.85 (May 2025), 9.3% below the baseline peak of 53.89 (Feb 2025).
  • Selected low: 18.65 (Sep 2025), 42.2% below the baseline low of 32.29 (Sep 2025).
  • Month-by-month position:
  • Below market in 11 of 12 months; the only month above baseline is August 2025 (+6.6% vs. baseline).
  • Trajectory:
  • First-to-last change: New Zealand −45.5% vs. baseline −30.8%.
  • Volatility: New Zealand’s average monthly move (5.45) exceeds the baseline (3.25), reflecting wider swings, especially late Q3.
  • Seasonal contrast:
  • Baseline shows a pronounced Q4–Q1 rise peaking in February, then easing into summer before a September pullback.
  • New Zealand shows a modest Q4 uplift, a stronger Q2 peak, and a steeper September correction than the global pattern.

What marketers should note about seasonality

  • Q4 often brings higher costs around holiday periods; in this dataset, New Zealand’s Q4 lift was modest compared to the global surge that extends into Q1/February.
  • New Zealand’s pricing was most elevated in April–May, then briefly outpaced the market in August before a significant September dip, while the baseline’s decline into September was milder.

Understanding cost per purchase benchmarks on Facebook Ads in industry Consumer Goods and New Zealand helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Consumer Goods industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting New Zealand, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

Optimize Smarter with Superads

Improve your Facebook ad performance

• Instant performance insights – See which ads, audiences, and creatives drive results.

• Data-driven creative decisions – Spot patterns to improve ROAS.

• Effortless reporting – No spreadsheets, just clear insights.

Get Started for free →

The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

New Zealand Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 2Day after New Year's Day
Feb 6Waitangi Day
Apr 18Good Friday
Apr 21Easter Monday
Apr 25ANZAC Day
Jun 2King's Birthday
Jun 20Matariki
Oct 27Labour Day
Dec 25Christmas Day
Dec 26Boxing Day

Key Shopping Season

Late November–early December (Black Friday/Cyber Monday), Christmas season (Boxing Day sales), Mid‑year promotions (Matariki in June), Back-to-school (late January/early February)

Potential Advertising Impact

CPM and CPC might rise around Waitangi Day and ANZAC Day as public events increase media consumption. Matariki is new public holiday with growing awareness—advertising may see elevated competition. Late November–December Black Friday/Cyber Monday could drive ad costs significantly. Regional anniversary holidays may cause local inventory shifts.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

Explore Facebook Ads Metrics

Discover detailed cost benchmarks for different Facebook advertising metrics:

CPC (Cost Per Click)

Average cost per click benchmarks across industries

CPM (Cost Per Mille)

Cost per thousand impressions across different markets

CTR (Click Through Rate)

Benchmark click-through rates for Facebook ads

Cost Per Lead

Cost per lead across different markets

Cost Per Purchase

Average cost per purchase benchmarks across industries

Cost Per App Install

See how much it costs to get users to install an app