Facebook Ads Insights Tool

Facebook Ads Cost Per Purchase Benchmarks for Consumer Goods in Philippines

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for Consumer Goods in Philippines

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • Consumer Goods in the Philippines shows a below-market cost-per-purchase overall versus the global baseline, with a much wider month-to-month swing.
  • Average cost-per-purchase in the Philippines over the period was 32.13, about 35% lower than the global average of 49.24.
  • Volatility is high: average absolute month-to-month change was roughly 40%, compared with 4.7% in the baseline.
  • Seasonal patterns are visible: December rose sharply versus November, and a pronounced spike occurred in April–May before costs fell in June–July.
  • Across 11 months, only April and May sat above the global trend; all other months were below market.

This analysis looks at cost-per-purchase trends for industry Consumer Goods and target country Philippines compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Consumer Goods in the Philippines: trend highlights

  • Average: 32.13 across Oct 2024–Aug 2025.
  • High/low: High at 59.82 in Apr 2025; low at 19.79 in Jul 2025.
  • Start-to-end movement: From 22.75 (Oct 2024) to 35.26 (Aug 2025), a +55% rise.
  • Volatility: Average absolute month-to-month change of ~40.4%.
  • Notable spikes/dips:
  • Dec 2024 rose +37% vs Nov (21.76 to 29.89), aligning with typical Q4 pressure.
  • Apr 2025 jumped +112% vs Mar (28.17 to 59.82), the period peak; May stayed elevated at 55.37.
  • Jun 2025 dropped -53% vs May to 26.13; Jul marked the trough at 19.79 before Aug rebounded +78% to 35.26.

Global baseline: context for comparison

  • Average: 49.24 (Oct 2024–Aug 2025).
  • High/low: High at 53.89 in Feb 2025; low at 43.19 in Nov 2024.
  • Start-to-end movement: From 46.67 (Oct) to 45.69 (Aug), about -2%.
  • Volatility: Low, at ~4.7% average absolute month-to-month change.
  • Seasonality is present but measured: costs lift from Nov into Dec–Feb, then ease slightly into summer months.

How the Philippines compares to the global trend

  • Relative level: Philippines ran below market overall (32.13 vs 49.24, ~35% lower).
  • Range: Philippines spanned 19.79–59.82, crossing above the global maximum only in Apr–May; otherwise consistently below global medians.
  • Seasonality:
  • Q4 uplift appeared locally in Dec, mirroring the global pattern where costs typically increase in Q4 around holiday periods.
  • The Philippines experienced a sharper mid-year surge (Apr–May) than the global series, followed by a steeper correction in Jun–Jul.
  • Stability: The global series was steady with minor movements, while the Philippines showed large swings, indicating more pronounced month-to-month variability in cost-per-purchase.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Consumer Goods and the Philippines helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Consumer Goods industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Philippines, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

Optimize Smarter with Superads

Improve your Facebook ad performance

• Instant performance insights – See which ads, audiences, and creatives drive results.

• Data-driven creative decisions – Spot patterns to improve ROAS.

• Effortless reporting – No spreadsheets, just clear insights.

Get Started for free →

The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Philippines Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 29Chinese New Year
Apr 9Day of Valor
Apr 17Maundy Thursday
Apr 18Good Friday
Apr 19Black Saturday
May 1Labour Day
Jun 6Eid'l Adha
Jun 12Independence Day
Aug 21Ninoy Aquino Day
Aug 25National Heroes Day
Nov 1All Saints' Day
Nov 30Bonifacio Day
Dec 8Immaculate Conception
Dec 24Christmas Eve
Dec 25Christmas Day
Dec 30Rizal Day
Dec 31New Year's Eve

Key Shopping Season

Late November (Black Friday/Cyber Monday), December (Christmas and Rizal Day), June–August (Independence Day and National Heroes Day), Chinese New Year (January) and Eid observances

Potential Advertising Impact

CPM and CPC might rise around Chinese New Year, Eid, and Independence Day for food, gifts, and travel categories. Late November–December retail campaigns see strong competition and elevated CPMs. Long weekend holidays could reduce weekday ad inventory while weekend awareness campaigns benefit from higher media consumption.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

Explore Facebook Ads Metrics

Discover detailed cost benchmarks for different Facebook advertising metrics:

CPC (Cost Per Click)

Average cost per click benchmarks across industries

CPM (Cost Per Mille)

Cost per thousand impressions across different markets

CTR (Click Through Rate)

Benchmark click-through rates for Facebook ads

Cost Per Lead

Cost per lead across different markets

Cost Per Purchase

Average cost per purchase benchmarks across industries

Cost Per App Install

See how much it costs to get users to install an app