See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
The headline: Crypto & Blockchain ads carry a markedly higher cost-per-purchase than the overall market, with steady lift from late 2025 into early 2026 and a pronounced acceleration into March. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Crypto & Blockchain in All countries available compared to the global benchmark.
Looking at the available series, Cost Per Purchase for Crypto & Blockchain started at about $107.7 in September 2025 and finished at roughly $121.0 in March 2026 — a net increase of ~12.4% across the observed window. The three-month sample averages $113.5 per purchase, with a low of $107.7 (Sep 2025) and a high of $121.0 (Mar 2026). The largest observed month-to-month observed jump occurred between February and March 2026 (+$9.0, ≈+8.1%).
By contrast the global baseline (all industries, all countries) averaged about $50.1 per purchase across the 13-month baseline (June 2025–June 2026). Baseline highs and lows were $55.5 (Mar 2026) and $42.2 (May 2026), respectively. In absolute terms the Crypto & Blockchain median sits roughly +$63.4 above the global median — more than double baseline levels (about 2.27×), i.e., ~127% higher than the global average.
The baseline shows a modest seasonal rhythm: a small softening through Q4 with a trough in November 2025 (~$46.3), a muted rebound across December–January (~$49–$50), and a Q1 uptick peaking in March 2026 (~$55.5) before dipping again into late spring. Month-to-month absolute moves in the baseline averaged about $3.8, with sharper swings clustered around late Q1 and late Q2.
The Crypto & Blockchain series — though only sampled in Sep, Feb and Mar — mirrors a Q4-to-Q1 lift. After the September level near $107.7 there is a gradual climb into February (~$112.0) and then an accelerated rise into March (~$121.0). That acceleration into March is notable relative to the baseline’s March peak: Crypto & Blockchain widened the gap further during that month.
Relative phrasing captures the gap: across the observed months Crypto & Blockchain costs were consistently well above market. In September 2025 the category was about 103% above the baseline September median ($52.9 vs $107.7). By February 2026 that gap widened to roughly 123% above baseline ($50.2 vs $112.0), and in March 2026 Crypto & Blockchain remained about 118% above the global March median ($55.5 vs $121.0). The Crypto & Blockchain series shows both higher absolute costs and a sharper observed uptick into March, making it more volatile in dollar terms than the broader benchmark over the same window.
Understanding Cost Per Purchase benchmarks for Crypto & Blockchain across All countries available — especially within the context of Facebook Ads benchmarks, CPC trends, CPM analysis, and CTR performance — clarifies how industry ad performance and country-specific ad costs can diverge substantially from global medians.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Crypto & Blockchain industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.
Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.
Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.
Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.
Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app