See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Crypto & Blockchain acquisition costs ran well above the market and moved fast. Across all countries, median Cost Per Purchase swung from a December trough to a sharp January rebound, with month-to-month movements far steeper than the global benchmark. While the broader market climbed gradually through Q1 and then eased later in the year, Crypto & Blockchain showed a compressed, high-volatility arc heading into 2025.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Crypto & Blockchain across all countries compared to the global benchmark.
The period opens at $131 in November 2024, dips to $69.79 in December (−47% month over month), then surges to $144.70 in January 2025 (+107% m/m). That creates a three-month average of $115, with a $75 spread between the low and high — roughly 65% of the period’s average. The average month-to-month swing was $68, and the sample standard deviation was about $40, signaling pronounced volatility for purchase-driven performance.
By contrast, the global benchmark (all industries, all countries) rose steadily from $42.73 in November to $52.13 in January, averaging $48 across those months. The baseline’s average month-to-month shift was about $4, and its standard deviation over the broader 13-month window (Nov 2024–Nov 2025) was roughly $6 — materially calmer than Crypto & Blockchain’s acquisition costs.
Seasonally, the dataset shows the typical pattern of market-wide CPP tightening into early Q1: the global benchmark climbed from late Q4 into February, peaking near $53.81 before holding in a narrow band through midyear. It then eased into Q4 and fell sharply in November 2025 to $30.61.
Crypto & Blockchain, aggregated across all countries, followed a different rhythm over this snapshot. Costs softened into December despite the usual Q4 competition that can pressure CPMs and CPC trends, then rebounded forcefully in January. In short, the category compressed a full peak-trough-rebound cycle into three months, with January setting the period’s high.
Relative to the global benchmark, Crypto & Blockchain was consistently above market:
Across the same three months, Crypto & Blockchain averaged $115 vs. the market’s $48, or about +139% higher. The global trend rose modestly from November to January (+22%), while Crypto & Blockchain netted a smaller overall lift (+10%) but with larger intra-period swings. By volatility, Crypto & Blockchain’s average month-to-month move (~$68) was nearly 20x the global baseline (~$3–4), and its relative variability (coefficient of variation near 35%) dwarfed the market’s (~13%).
These Facebook Ads benchmarks highlight how Cost Per Purchase for Crypto & Blockchain across all countries remains structurally above the global average and notably more variable. Understanding CPP levels — and how they relate to broader CPM analysis, CPC trends, and CTR performance — helps frame industry ad performance against steady global patterns. This summary provides a clear reference for Cost Per Purchase benchmarks for Crypto & Blockchain across all countries versus the global market.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Crypto & Blockchain industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.
Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.
Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.
Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.
Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.
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