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February 2025 - February 2026
Detailed observation of presented data
Crypto & Blockchain acquisition costs opened the year at a markedly higher level than the market. In January 2025, cost per purchase (CPP) across all countries landed at $144.70 for Crypto & Blockchain, versus a $53.15 global benchmark that would then drift lower through the year. That puts the industry at roughly 2.7x the global median to start the period, a notable premium that stands out even before seasonal softening in the broader market. The wider benchmark stayed relatively steady in 2025 with a narrow band, then reset sharply in January 2026.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Crypto & Blockchain across all countries compared to the global benchmark.
For Crypto & Blockchain specifically, the single data point already sits $91.55 above the market’s January median, underscoring materially higher purchase costs relative to the broader Facebook Ads benchmarks.
The global series shows a familiar rhythm: steadier conditions early in the year, a mid-year lift (August–September above $53), and softer CPP into Q4 (November–December near $47). The most dramatic move is the post-holiday reset in January 2026, consistent with a broader Q1 realignment often seen across channels. Because the Crypto & Blockchain view includes only January 2025, intra-year seasonality within the industry is not visible here; the broader market context, however, points to a year characterized by mild fluctuations and a late-year trough.
Relative to the global benchmark, Crypto & Blockchain across all countries ran well above market in January 2025: +172% versus the global median that month (2.7x), or a $92 premium per purchase. Framed against the full 2025 global range, a constant $144.70 would imply a relative premium roughly between +165% (vs. the market high at $54.77) and +205% (vs. the market low at $47.32). Even as the global CPP softened through 2025 and then reset in January 2026, the January Crypto & Blockchain level stands out as substantially higher than average market costs.
Understanding Facebook Ads cost-per-purchase benchmarks for Crypto & Blockchain across all countries—alongside CPC trends, CPM analysis, and CTR performance—helps advertisers gauge country-specific ad costs against global patterns. This data-grounded view clarifies how industry ad performance compares to the overall market and where Crypto & Blockchain CPP sits relative to the global benchmark.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Crypto & Blockchain industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.
Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.
Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.
Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.
Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.
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