See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Crypto & Blockchain acquisition costs ran hot and choppy across all countries, sitting well above the global benchmark and swinging sharply through the holiday and New Year period. Median cost per purchase (CPP) started high in November, dropped hard in December, then surged to a fresh peak in January—an unusual V-shaped pattern versus the steadier global market. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Crypto & Blockchain in all countries compared to the global benchmark.
Across all countries, Crypto & Blockchain CPP averaged $115 from November 2024 to January 2025, ranging from a low of $69.79 in December to a high of $144.70 in January. The series began at $131.10 in November, plunged 47% into December, and then rebounded 107% month-over-month to close January at $144.70—about 10% above November’s level. Average month-to-month volatility was steep: a $68 swing, roughly 59% of the average level.
Compared to the global all-industry benchmark, Crypto & Blockchain remained materially above market each month. November’s CPP was 3.08x the global median ($131.10 vs. $42.61), December narrowed to 1.40x ($69.79 vs. $50.04), and January widened again to 2.78x ($144.70 vs. $52.12). On average for the three-month window, Crypto & Blockchain CPP was 2.39x the global median ($115 vs. $48), with dollar spreads ranging from +$20 in December to +$93 in January.
The global benchmark itself was comparatively stable, rising from $42.61 in November to $52.12 in January and averaging $49 across the full November–October cycle. Month-to-month changes globally averaged only about $2.6, or 5% of the series level—far less volatile than Crypto & Blockchain.
The Crypto & Blockchain series shows a sharp December soft spot followed by an outsized January spike. That rhythm contrasts with broader seasonal contours where Q4 competition often tightens auction dynamics and cost structures, and the global benchmark in this dataset climbed gradually from November into February before easing. After February, the global CPP drifted downward through mid-year and settled near $43 by October, indicating a gentle cooling across the market even as Crypto & Blockchain (based on available months) displayed a compressed, high-amplitude arc in early Q1.
This snapshot of Facebook Ads benchmarks highlights how cost per purchase trends for the Crypto & Blockchain industry across all countries diverge from the steadier global pattern—higher, more elastic, and prone to sharp month-to-month reversals. While CPC trends, CPM analysis, and CTR performance provide context for competition and engagement, this view isolates acquisition costs: understanding cost-per-purchase benchmarks for Crypto & Blockchain across all countries helps teams gauge how industry-specific ad performance compares to global norms.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Crypto & Blockchain industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.
Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.
Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.
Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.
Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app