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Facebook Ads Cost Per Purchase Benchmarks for Crypto & Blockchain in Israel

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Cost Per Purchase for Crypto & Blockchain in Israel

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • This analysis looks at cost per purchase trends for industry Crypto & Blockchain in Israel compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • No monthly observations were available for the selected segment (Crypto & Blockchain in Israel), so direct comparisons to the market baseline are not possible. The global time series below serves as a reference benchmark.
  • The global baseline shows a clear seasonal rise through December and into February, followed by a gradual normalization and a sharp drop in September.
  • Overall market volatility is moderate, with an average month-to-month change of about $3.25, punctuated by a pronounced September dip.

Scope and context

  • Metric: cost per purchase (median by month)
  • Selected segment: Crypto & Blockchain in Israel (no recorded values in the period provided)
  • Baseline: global cross-industry, cross-country median cost per purchase

Selected segment overview: Crypto & Blockchain in Israel

  • Data availability: No monthly values were reported for the selected segment during the covered period. As a result, we cannot compute its averages, highs/lows, volatility, or relative positioning versus the global market.
  • Interpretation: Use the global baseline below as a directional proxy until segment-specific data becomes available.

Global baseline: cost per purchase trends

Across October 2024 to September 2025, the global baseline for cost per purchase shows:

  • Average: $47.82
  • High: $53.89 in February 2025
  • Low: $32.29 in September 2025
  • First vs. last month: from $46.67 in October 2024 to $32.29 in September 2025, a -30.8% change
  • Volatility: average absolute month-to-month change of $3.25

Notable movements and seasonality:

  • Q4 lift: After a dip in November ($43.19), costs jumped to $51.53 in December (+$8.34 m/m), reflecting typical holiday-season pressure.
  • Early-year peak: Costs continued higher into January ($52.31) and peaked in February ($53.89), then eased through spring.
  • Mid-year normalization: From April ($51.57) to August ($45.69), costs trended gently downward (-$5.88 over four months), indicating steadier auction conditions.
  • Sharp late-Q3 drop: September fell to $32.29, the lowest point in the series and the largest single-month decline (Aug to Sep: -$13.40).

Comparison to the market baseline

  • Relative position: Not determinable. Because the selected segment (Crypto & Blockchain in Israel) has no recorded values for the period, we cannot state whether it is above market, below average, or in line with overall trends.
  • Directional context: If and when segment data becomes available, the key comparison points will be the global average of $47.82, the seasonal Q4–Q1 uplift (peaking at $53.89 in February), and the September trough at $32.29.

Understanding cost per purchase benchmarks on Facebook Ads in industry Crypto & Blockchain and Israel helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Crypto & Blockchain industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Israel Advertising Landscape

National Holidays

Apr 13–19Passover
May 1Independence Day
Jun 2Shavuot
Sep 23–24Rosh Hashanah
Oct 2Yom Kippur
Oct 7–14Sukkot

Key Shopping Season

Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)

Potential Advertising Impact

CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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