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Facebook Ads Cost Per Purchase Benchmarks for Crypto & Blockchain in United Arab Emirates

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Cost Per Purchase for Crypto & Blockchain in United Arab Emirates

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • No selected data points are available for Crypto & Blockchain in United Arab Emirates over the provided months, so direct country/industry comparisons are not possible. Global baseline benchmarks are summarized for context.
  • In the global baseline, the average cost per purchase was 47.73, with a high of 53.89 (February 2025) and a low of 32.29 (September 2025).
  • Costs typically rose into late Q4 and early Q1, then eased through Q2–Q3, before a sharp drop in September 2025—consistent with seasonal patterns where costs often increase around holiday periods.
  • Month-to-month volatility averaged about 3.0, with the largest monthly lift in December 2024 (+8.34 vs November) and the steepest drop in September 2025 (-13.40 vs August).
  • From the first to the last month in the series, the global baseline fell by 30.7%.

About this analysis

This analysis looks at cost per purchase trends for industry Crypto & Blockchain and target country United Arab Emirates compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Selected dataset overview

  • Coverage: No observations were provided for Crypto & Blockchain in United Arab Emirates across the period aligned with the baseline (September 2024 to September 2025).
  • As a result, selected-series averages, highs/lows, percentage change, and volatility cannot be computed.
  • Relative positioning versus the market (above market, below average, in line) cannot be determined with the available inputs.

Global baseline benchmarks

  • Average: 47.73 across September 2024–September 2025.
  • High/low: Peak at 53.89 in February 2025; trough at 32.29 in September 2025.
  • First-to-last change: 46.60 in September 2024 to 32.29 in September 2025, a decrease of 30.7%.
  • Volatility: Average absolute month-to-month movement of approximately 3.0.
  • Notable spikes/dips:
  • Largest increase: +8.34 from November to December 2024.
  • Elevated levels persisted through January–February (52.31–53.89).
  • Gradual easing from March through August (52.61 down to 45.69).
  • Sharp dip in September 2025 (-13.40 vs August).

Seasonality patterns

  • The baseline shows a clear Q4 lift culminating in December, followed by sustained strength into early Q1 (January–February).
  • Costs then normalize through spring and summer (Q2–Q3), consistent with broader Facebook Ads benchmarks where holiday-driven demand elevates acquisition costs.

Comparison to the global trend

  • With no selected data for Crypto & Blockchain in United Arab Emirates in the provided window, we cannot classify relative performance as above market, below average, or in line with overall trends.
  • The global baseline serves as the directional benchmark for evaluating future United Arab Emirates results once data becomes available.

Understanding cost per purchase benchmarks on Facebook Ads in industry Crypto & Blockchain and United Arab Emirates helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Crypto & Blockchain industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

United Arab Emirates Advertising Landscape

National Holidays

Jan 1New Year's Day
Mar 30–31Eid al-Fitr
Jun 6Arafat Day
Jun 7–9Eid al-Adha
Jul 7Islamic New Year
Sep 15Prophet Muhammad's Birthday
Dec 1Commemoration Day
Dec 2–3UAE National Day

Key Shopping Season

Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)

Potential Advertising Impact

CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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