Facebook Ads Cost Per Purchase Benchmarks in Denmark

Introduction

All-industries Cost Per Purchase in Denmark moved through the past year with dramatic swings that diverged sharply from the calm, steady global benchmark. The Danish series featured two outsized spikes in February and April before cooling into late Q3 and reaching a new low in October. Across the same months, the global baseline held in a tight band around the high‑40s, underscoring how unusually volatile country-specific ad costs were in Denmark.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Denmark compared to the global benchmark.

The story in the data

Denmark’s Cost Per Purchase opened at 27.44 in November 2024 and closed at 11.76 in October 2025, a 57% decline end‑to‑end despite extreme mid‑period surges. The series averaged 344 over the period, but that mean is heavily skewed by two peaks: 1,187 in February and an even higher 1,725 in April. Excluding those two outliers, Denmark’s average settles at about 97, and the median across all months is 112 — still roughly double the global backdrop.

The month-to-month rhythm was turbulent. After December rose to 56.48, January lifted again to 154.47, then February leapt more than sevenfold to 1,187. March fell back to 111.51 (−91% MoM), only to surge to a new high in April at 1,725. From there the series normalized: 72.49 in May, 207.88 in June, 145.96 in July, 85.90 in September, and finally 11.76 in October — the lowest reading of the year. On average, absolute month-over-month moves in Denmark were about 292%, versus roughly 5% for the global benchmark, highlighting a market that was more volatile by an order of magnitude.

Seasonal and monthly dynamics

Q1 in Denmark was anything but routine: January rose sharply, February spiked to a record, and March retraced most of that surge. April delivered an even higher peak before a pronounced reset in May. The summer period looked steadier by comparison, stepping down from June to September before a late‑Q3/early‑Q4 trough in October. By contrast, the global Cost Per Purchase pattern showed mild seasonality and minimal whipsaws, typical of Facebook Ads benchmarks where competitive intensity rises and falls gradually across quarters.

Country vs. Global

Against the global average of about 49 across the same months, Denmark’s outlier peaks sat 22–34x above market in February and April. In more typical months, Denmark generally ran 1.4–4.3x above global levels (for example, May at 72 vs. 51, June at 208 vs. 48). The gap occasionally narrowed or flipped: Denmark trailed in November 2024 (−36% vs. global) and again in October 2025 (−74%), coinciding with its annual low. While the global trend rose modestly and stayed compact (42.7 to 53.8 range in the first half, drifting toward the mid‑40s by October), Denmark’s range stretched from 11.76 to 1,724 — a spread that makes the country one of the most volatile pockets of all‑industry ad performance in the period.

Closing

For performance marketers tracking Facebook Ads benchmarks, this view of Cost Per Purchase trends shows Denmark operating largely above the global baseline but with exceptional volatility, punctuated by two extreme spikes and a year-end low. Understanding Cost Per Purchase benchmarks for all industries in Denmark helps contextualize country-specific ad costs and compare industry ad performance to global patterns.