Facebook Ads Cost Per Purchase Benchmarks in Denmark

Introduction

All industries in Denmark posted a whiplash year for Facebook Ads Cost Per Purchase (CPP): a quiet start, two outsized spikes in late winter and spring, and a dramatic slide into October. Despite ending the period at its lowest point, Denmark’s CPP spent most months far above the global benchmark, with volatility that dwarfed the steadier global trend. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Denmark compared to the global benchmark.

The story in the data

Across the observed window (Nov 2024–Oct 2025), Denmark’s CPP began at 27.44 in November and finished at 11.54 in October, a 58% decline end-to-end. In between, the market swung from a high of 1,724.69 in April to that 11.54 October low. The period average landed at 343, heavily skewed by the April and February surges (1,187.52 in February). A median month in Denmark was 111.51, and a trimmed average excluding February and April comes to roughly 96 — still about double the global level.

Month-to-month moves underscore the turbulence. Denmark’s average absolute monthly change was approximately 583 points, versus just 2.54 points globally — more than 200× greater volatility. Nine of the 11 observed months ran above the market, with especially sharp overhangs in February (+2,106% vs. global) and April (+3,244%). The narrowest gaps came at the bookends: November was 36% below the global benchmark, and October was 73% below.

Globally, CPP remained compact, averaging about 49 across the same months (range: roughly 43–54) and finishing only 2% higher than where it started. That steadiness throws Denmark’s amplitude into sharp relief.

Seasonal and monthly dynamics

• Q4 2024: Denmark advanced from 27.44 in November to 56.48 in December, while global CPP held near the low‑50s.
• Q1 2025: The pulse quickened — 154.47 in January, a surge to 1,187.52 in February, then a comedown to 111.51 in March.
• Q2 2025: A new peak in April (1,724.69), followed by a retrace to 72.49 in May and a rebound to 207.88 in June.
• Q3 2025: Mid-range levels returned, with 145.96 in July and 77.64 in September.
• Q4 kickoff: October collapsed to 11.54, the period low.

While global CPP typically moves within a narrow band and often softens toward late Q3–Q4, Denmark’s pattern featured sharp surges in late winter and spring and an unusually deep drop at the start of Q4.

Denmark vs. Global

• Average level: Denmark 343 vs. global 49 (+597%). Using medians, Denmark 111.51 vs. global 49 (+127%).
• Relative performance: Above-market in 9 of 11 months; the widest premium came in April (~33× global).
• Trend shape: The global series edged upward slightly (+2%), while Denmark’s line was far choppier (−58% from first to last month).
• Volatility: Denmark’s month-to-month swings were over 200× larger than the global benchmark.

Closing

In sum, Facebook Ads benchmarks for cost per purchase show Denmark’s all-industries market oscillating between brief under-market lows and prolonged, pronounced premiums versus the world. Understanding cost-per-purchase benchmarks — alongside CPC trends, CPM analysis, and CTR performance — helps clarify country-specific ad costs and industry ad performance. This snapshot grounds Facebook Ads cost-per-purchase benchmarks for all industries in Denmark against the global pattern.