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February 2025 - February 2026
Detailed observation of presented data
Denmark’s cost per purchase (CPP) in Facebook Ads spent 2025 on a rollercoaster: consistently above the world average, but with dramatic month-to-month swings. Across all industries in Denmark, CPP averaged about 479 for the year, compared to a 52 global average — roughly 9.3x higher. The year’s narrative was defined by three sharp spikes (February, April, and August) punctuating otherwise mid-range months, a deep trough in September, and a firmer but uneven Q4. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Denmark compared to the global benchmark.
Denmark opened the year at 205 in January, surged to 1,152 in February, then fell back to 112 in March. The peak arrived in April at 1,725 — the high for the year — before settling into a mid-year range: May at 177, June at 197, and July at 146. Another spike surfaced in August (1,133), followed by the year’s low in September at 86. The year closed higher than it began: October at 311, November at 188, and December at 319, a 55% lift from January.
By contrast, the global CPP stayed tight, averaging 51.7 with a 2025 range of 47.3 to 54.8 and an average monthly move of just 1.6 points.
The pattern in Denmark was episodic rather than gently seasonal. Q1 started middling, then spiked sharply in February before whipsawing down in March. Q2 was the most turbulent: the April peak was followed by a rapid normalization in May and June. Late summer saw another surge in August before dropping to the annual low in September. Q4 carried a mild uplift relative to Q3, with October and December notably above the September trough. In the global benchmark, CPP was flatter and slightly softer through the back half of the year — a gentle downshift rather than the pronounced crests and troughs seen in Denmark.
Denmark sat above market all year. The narrowest gap came in September, when Denmark’s CPP was about 63% above the global median (1.63x). The widest gap came in April at more than 30x the global level — over 3,100% higher. Other standout spreads included February (about 21x) and August (about 21x). On average, Denmark’s CPP was roughly 827% above the global benchmark across 2025. While the global trend was steady-to-soft (from 53 in January to 48 in December, about −10%), Denmark’s profile was far more volatile, with large episodic lifts and steep corrections.
Taken together, these Facebook Ads benchmarks show that cost-per-purchase in all industries in Denmark ran structurally above the global norm in 2025, with significant volatility and three outsized spikes shaping the annual average. Understanding Facebook Ads cost-per-purchase benchmarks for all industries in Denmark — alongside the steadier global baseline — helps contextualize country-specific ad costs and industry ad performance relative to worldwide CPP trends.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.
Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.
Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.
Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.
Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.
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