Facebook Ads Cost Per Purchase Benchmarks in Denmark

Introduction

Denmark’s cost-per-purchase tells a dramatic story this year: elevated, erratic, and frequently far above the global benchmark. Across all industries, Denmark’s CPP averaged about 356 over the observed months, versus a global average of roughly 50.6 over the same period. The curve is defined by sharp spikes in February and April, a mid-year cool-down, an October trough, and a late-year rebound. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Denmark compared to the global benchmark.

The story in the data

The period opens at 56.48 in December 2024 and closes at 156.59 in November 2025, a net rise of about 177%. In between, the path is anything but linear:

• High: April peaks at 1,724.69, with an earlier surge in February (1,187.52).
• Low: October drops to 11.76, the clear outlier on the downside.
• Average: 355.93, heavily skewed by the two Q1–Q2 spikes.
• Median: 145.96, which better reflects “typical” months than the mean.
• Range: a sweeping 1,712.93 from low to high.

Month-to-month movement underscores the turbulence. January jumps +174% from December, February surges +669%, March collapses −91%, April spikes +1,447%, and May resets −96%. Through summer the pace eases (June and July sit near 146–208), before sliding into September (85.90), bottoming in October (11.76), and rebounding in November (+1,232% from October) to 156.59. On average, absolute monthly swings were extreme—about 405%—signaling a highly choppy acquisition cost environment.

Seasonal and monthly dynamics

The rhythm looks unconventional. Where many markets see steadier Q1 and rising pressure into Q4, Denmark’s pattern concentrates intensity in late Q1 and early Q2, with February and April forming the year’s dramatic crest. Early summer shows a temporary normalization, while September softens further. October stands out as an atypical trough before November bounces back to mid-range levels for the year. Data is available for 11 of 12 months (August not present), but the observed cadence suggests bursts of competition and conversion cost friction punctuated by sudden resets.

Country vs. Global

Relative to the global benchmark, Denmark is consistently higher in 10 of 11 months. The gap is widest in April, when Denmark’s CPP runs about 33× the global median for that month (+3,208%), and narrowest in December (+26% above global). October is the lone under-market month, landing 77% below global. On level, Denmark’s median CPP (145.96) is nearly three times the global median for the same months (≈51.44). On stability, the contrast is stark: Denmark’s average absolute month-to-month change is roughly 405%, while the global series moves by about 5% on average. The global trend line itself stays tightly banded between 45 and 55, easing slightly into Q4, whereas Denmark’s line whipsaws.

Closing

For Facebook Ads benchmarks, the country-specific ad costs for cost per purchase in Denmark are markedly higher and more volatile than the global norm across all industries. While CPC trends and CPM analysis often draw attention, this CPP lens shows how acquisition costs in Denmark surged, reset, and surged again—ultimately closing the year far above the global pattern. Understanding Facebook Ads cost-per-purchase benchmarks for all industries in Denmark helps marketers contextualize CPP performance against a steady global baseline.