Facebook Ads Cost Per Purchase Benchmarks for Design

Introduction

The Design industry ran hot on cost per purchase across all countries, charting a year defined by sharp surges and an elevated cost floor versus the market. After a soft entry in late 2024, CPP lifted dramatically through Q1 2025, peaked in March–April, and then cooled into autumn with a modest rebound at the end of the period. Volatility was a defining feature: big month-to-month swings contrasted with the steadier global baseline.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Design across all countries compared to the global benchmark.

The story in the data

Design started at 91 in November 2024, slipped to its low of 83 in December, then surged to 276 in January and 273 in February before spiking to a year-high 489 in March (482 in April). The metric averaged 296 over the 13-month window, with five months clearing the 300 mark (March, April, May, July, August). After the spring peak, CPP fell to 243 in June, bounced to 343–352 in midsummer, eased to 294 in September and 224 in October, and ended at 263 in November 2025—up 188% from the prior November.

Month-to-month movement averaged 78 points, underscoring a choppy trajectory. The biggest lifts were December to January (+193) and February to March (+216), while the steepest pullback hit May to June (−191). Compared with the global cross-industry baseline, which moved an average of 3.45 points monthly, Design’s CPP was far more volatile.

Seasonal and monthly dynamics

Late Q4 2024 shows a soft patch—typical of year-end variability—before a clear Q1 acceleration. March and April formed the cost crest, with sustained elevation into May. June brought a notable correction, followed by a midsummer rebound that held through August. The back half of the year drifted lower, finding a trough in October and a mild November lift. This rhythm aligns with broader Facebook Ads benchmarks where holiday periods and major promotional windows often reshape conversion costs, though the amplitude in Design was especially pronounced.

Country vs. Global

Across all countries, Design’s CPP sat well above the global benchmark throughout. The Design average landed at 296 versus 48 for the global baseline—about six times higher (+517% on average). The monthly gap ranged from 1.66x in December 2024 to 9.39x in April 2025; at its narrowest, Design was 66% above market, and at its widest, roughly 839% higher.

While the global baseline trended slightly downward across the window (−28% from November to November, with a late-year dip to 31), Design climbed sharply (+188% over the same span). The global series was comparatively calm, moving within a tight 31–54 band, whereas Design ranged from 83 to 489—nearly a sixfold spread—highlighting more volatile industry ad performance in this category.

Closing

In sum, Facebook Ads benchmarks for cost per purchase in the Design industry across all countries point to a high-cost, high-volatility year: a late-2024 trough, a Q1 surge peaking in March–April, and a measured comedown into Q4 with a slight November lift. Understanding CPP levels alongside CPC trends, CPM analysis, and CTR performance helps frame country-specific ad costs and compare Design’s trajectory to the steadier global benchmark.