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Facebook Ads Cost Per Purchase Benchmarks for Design in Argentina

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Cost Per Purchase for Design in Argentina

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • This analysis looks at cost per purchase trends for industry Design in Argentina compared to the global trend, and is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • No monthly observations were available for the selected segment (Design, Argentina), so the global trend serves as the only benchmark reference.
  • Globally, the median cost per purchase averaged 47.82 over Oct 2024–Sep 2025, with a high of 53.89 in February and a low of 32.29 in September.
  • From the first month to the last, the global series fell 30.8% (46.67 in October 2024 to 32.29 in September 2025).
  • Seasonality was evident: costs typically increased in Q4 and into January–February, followed by a steady decline through summer and a sharp drop in September.
  • Month-to-month volatility averaged about 7%, with the largest jump in December vs. November (+19%) and the steepest decline in September vs. August (−29%).

Scope and methodology

This report summarizes advertising benchmarks for cost per purchase on Facebook Ads, focusing on the Design industry in Argentina and comparing against the global baseline. Values reflect monthly medians. The analysis is derived from $3B in aggregated ad spend, offering strong directional benchmarks.

Selected segment overview

  • Data availability: No selected_data points were provided for the Design industry in Argentina for the period shown. As a result, averages, highs, lows, and month-to-month changes for this segment cannot be computed.
  • Relative positioning: With no observations, it is not possible to state whether the selected segment is above market, below average, or in line with overall trends.

Global baseline overview

  • Average across the period: 47.82
  • High and low: Peak at 53.89 in February 2025; trough at 32.29 in September 2025.
  • First-to-last change: −30.8% from October 2024 (46.67) to September 2025 (32.29).
  • Seasonal pattern:
  • Q4 uplift: October (46.67) softened into November (43.19), then climbed to December (51.53).
  • Early-year strength: January (52.31) and February (53.89) remained elevated.
  • Gradual easing: March–August trended down from 52.61 to 45.69.
  • Notable dip: A sharp decline in September to 32.29.
  • Volatility:
  • Average month-to-month absolute move: ~7%.
  • Largest swing up: +19% in December vs. November.
  • Largest swing down: −29% in September vs. August.

Comparison to the global trend

  • Because the selected segment (Design, Argentina) has no available data, a direct comparison to the global baseline is not possible this period.
  • The global benchmark indicates above-average costs in late Q4 and early Q1, followed by a steady normalization and a pronounced drop at the end of the observed window.

Understanding cost per purchase benchmarks on Facebook Ads in industry Design and Argentina helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Design industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Argentina Advertising Landscape

National Holidays

Jan 1New Year's Day
Mar 3‑4Carnival
Mar 24Truth & Justice Memorial
Apr 2Malvinas Day
Apr 18Good Friday
May 1Labour Day
May 25May Revolution Day
Jun 16Martín Miguel de Güemes Day
Jun 20Flag Day
Jul 9Independence Day
Aug 18San Martín Memorial Day
Oct 13Cultural Diversity Day
Nov 24National Sovereignty Day
Dec 8Immaculate Conception
Dec 25Christmas

Key Shopping Season

December (Christmas period)

Potential Advertising Impact

CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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