Facebook Ads Cost Per Purchase Benchmarks for Design in Colombia

Facebook Ads cost-per-purchase benchmarks: Design in Colombia vs global

• No observations are available for Design in Colombia in the provided period, so a direct comparison to the global baseline cannot be computed. The summary below provides global directional context from our dataset.
• Globally, average cost per purchase over Oct 2024–Sep 2025 is 47.82, with a high of 53.89 (Feb 2025) and a low of 32.29 (Sep 2025).
• The period ends 30.8% lower than it began (from 46.67 in Oct 2024 to 32.29 in Sep 2025). Typical month-to-month movement averaged about 3.25, with notable swings in December (+8.34 vs November) and September (-13.40 vs August).
• Seasonality is clear: costs rise into December and remain elevated through February, then ease through mid-year before a pronounced drop in September.

The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Scope and framing

This analysis looks at cost-per-purchase trends for industry Design and target country Colombia compared to the global trend. Because the selected dataset contains no monthly medians for the period, we report the global baseline to contextualize market-level Facebook Ads benchmarks.

Selected data summary (Design, Colombia)

• Data availability: No monthly median values were provided for Design in Colombia. As a result, averages, highs/lows, and volatility for the selected segment cannot be calculated.
• Relative positioning: With no observed values, we cannot classify the segment as above market, below average, or in line with overall trends.

Global baseline trend (all industries/countries)

• Average: 47.82 across the 12 months (Oct 2024–Sep 2025).
• High/low: Peak at 53.89 in February 2025; trough at 32.29 in September 2025. Range: 21.60 points.
• First-to-last change: Down 30.8% from 46.67 (Oct 2024) to 32.29 (Sep 2025).
• Volatility: Mean absolute month-to-month change ≈ 3.25. The sharpest moves were December’s rise (+8.34 vs November) and September’s drop (-13.40 vs August). A secondary downswing occurred in June (-4.01 vs May).

Seasonal patterns and timing effects

• Q4 to early Q1 elevation: Costs increased into December (51.53) and stayed high in January (52.31) and February (53.89), consistent with peak demand during holiday and post-holiday periods.
• Gradual cooling: From March (52.61) through August (45.69), costs trended lower within a relatively tight band (mid-40s to low-50s).
• Late-Q3 dip: September marked a pronounced drop to 32.29, the lowest point in the series.

Comparison perspective

• Without Design-in-Colombia values, a direct “above market” or “below average” assessment versus the global baseline is not possible for this period.
• The global context suggests that, absent local data, most months sat in the mid-to-high 40s with seasonal elevation in Dec–Feb and a step-down into late Q3.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Design and Colombia helps advertisers make more efficient budget and creative choices.