Facebook Ads Cost Per Purchase Benchmarks for Design in Italy

Key takeaways

• This analysis looks at cost-per-purchase trends for the Design industry in Italy compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
• Italy’s Design cost-per-purchase sits well above market on average (+357% vs the global baseline across the same months), but it is highly volatile with alternating extreme lows and spikes.
• The global baseline shows a classic seasonal lift from December to February and mild easing into May; Italy’s Design data does not follow this pattern and instead oscillates sharply month to month.

Scope and framing

Metric: cost-per-purchase. Selection: industry Design, country Italy. Comparison: global baseline (all industries/countries).

Italy — Design: monthly benchmarks (selected data)

• Average across Dec 2024–May 2025: 238.27.
• High: 548.92 in Jan 2025.
• Low: 4.01 in Dec 2024.
• First-to-last change: +10,126% from Dec 2024 (4.01) to May 2025 (406.48).
• Volatility:
• Massive month-to-month swings:
• Dec→Jan: +13,500% (approx.).
• Jan→Feb: −99% (approx.).
• Feb→Mar: +9,800% (approx.).
• Mar→Apr: −93% (approx.).
• Apr→May: +1,238% (approx.).
• Median absolute month-to-month change: ~1,238%.
• Notable spikes/dips:
• Ultra-low readings in Dec 2024 (4.01) and Feb 2025 (4.38).
• Sharp spikes in Jan (548.92), Mar (435.45), and May (406.48).
• April provides a mid-range value (30.38) between troughs and peaks.

Global baseline: monthly benchmarks (same period for fair comparison)

• Average (Dec 2024–May 2025): 52.15.
• High: 53.89 in Feb 2025.
• Low: 50.97 in May 2025.
• First-to-last change: −1.1% from Dec to May.
• Volatility: very stable; median absolute month-to-month change ~2.0%.

How Italy’s Design compares to the global baseline

• Level: Above market on average (+357% vs baseline), though month-level results alternate between far below and far above baseline. For example, Dec 2024 (4.01) and Feb 2025 (4.38) are well below the global range (~51–54), while Jan, Mar, and May are ~8–11x higher than the baseline.
• High vs high: 548.92 (Italy Design) vs 53.89 (global), indicating outlier-level spikes locally.
• Low vs low: 4.01 (Italy Design) vs 50.97 (global), underscoring how inconsistent the selected series is relative to the market.
• Volatility: Italy’s Design series shows extreme month-to-month variance, while the global series remains tightly clustered.

Seasonality signals

• Baseline seasonality is clear: higher costs from December through February with gradual easing into spring (Dec–Feb peak; modest declines in Mar–May).
• Italy’s Design data does not mirror this seasonal profile; instead, it shows alternating dips and surges that do not align with typical Q4–Q1 holiday uplift seen in the baseline.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Design and Italy helps advertisers make more efficient budget and creative choices.