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Facebook Ads Cost Per Purchase Benchmarks for Design in Sweden

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Cost Per Purchase for Design in Sweden

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • The Design industry in Sweden shows cost-per-purchase levels far above market: the average is about 10.5x the global baseline over the same months.
  • Pronounced seasonality is visible: elevated costs in Q4 (especially October–November), a sharp dip in late winter/early spring, and a rebound in summer.
  • Volatility is extreme in the selected data, with multiple 90%+ month-to-month swings, unlike the relatively stable global trend.
  • The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

What this analysis covers

This analysis looks at cost-per-purchase trends for industry Design and target country Sweden compared to the global trend. We review October 2024 through August 2025 for both the selected segment and the global baseline.

Selected data highlights (Design, Sweden)

  • Average and median: average 517.62; median 535.92.
  • High and low: high 1,454.78 (Nov 2024); low 4.66 (Feb 2025); range 1,450.11.
  • Momentum: from 1,065.55 in Oct 2024 to 564.95 in Aug 2025, a -46.9% change.
  • Volatility: average month-to-month absolute move ≈ 380. Largest swing was Feb→Mar, rising from 4.66 to 546.94 (+11.6k%).
  • Notable spikes/dips:
  • Q4 spike: Oct (1,065.55) and Nov (1,454.78) were the period’s highest readings.
  • Deep dip: Feb (4.66) and Apr (30.38) marked the troughs before rebounding.
  • Summer rebound: Jul (593.70) and Aug (564.95) returned to higher levels.

Global baseline highlights

  • Average and median: average 49.24; median 50.97.
  • High and low: high 53.89 (Feb 2025); low 43.19 (Nov 2024); range 10.69.
  • Momentum: from 46.67 in Oct 2024 to 45.69 in Aug 2025, a -2.1% change.
  • Volatility: average month-to-month absolute move ≈ 2.24, indicating a stable global trend.

Selected vs. global comparison

  • Overall level: Design in Sweden averaged 517.62 versus the global 49.24, about 10.5x above market. The selected high (1,454.78) was ~27x the global peak (53.89).
  • Relative position by month: 9 of 11 months in Sweden were above the global value for the same month; only Feb (4.66 vs. 53.89) and Apr (30.38 vs. 51.57) were below market.
  • Trend and volatility:
  • Both series are lower at the end of the period than at the start, but the selected decline (-46.9%) is far steeper than the global drift (-2.1%).
  • Month-to-month variability in Sweden is orders of magnitude higher than the baseline, signaling a much more turbulent cost environment.
  • Seasonality:
  • The data aligns with typical Facebook Ads seasonality where costs often rise in Q4 around holiday periods. Sweden’s Q4 costs spiked sharply (Oct–Nov), eased in December, dropped materially in February–April, then rebounded into July–August.
  • The global series shows milder seasonal movement, with a modest crest around Q1 and overall stability.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Design and Sweden helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Design industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Sweden, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Sweden Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 6Epiphany
Apr 18Good Friday
Apr 20Easter Sunday
Apr 21Easter Monday
May 1Labour Day
May 29Ascension Day
Jun 6National Day
Jun 21Midsummer Day
Nov 1All Saints' Day
Dec 25Christmas Day
Dec 26Second Day of Christmas

Key Shopping Season

Late November (Black Friday is huge), December (Christmas and post-Christmas sales), June (Midsummer seasonal promotions), January (Winter sale season)

Potential Advertising Impact

CPMs might spike during Black Friday and early December, especially in e‑commerce and fashion. Easter and Midsummer holidays often decrease weekday inventory but increase media usage during long weekends. Midsummer tends to be quiet in retail but active in travel and food sectors. Post-Christmas sales in January still see high digital ad demand.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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