Facebook Ads Cost Per Purchase Benchmarks for E-commerce in Colombia

Key takeaways

• This analysis looks at cost-per-purchase trends for industry E-commerce and target country Colombia compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
• Colombia’s cost-per-purchase is consistently below market, averaging $26.10 versus the global baseline’s $49.24 (about 47% lower).
• Seasonality is visible: costs rise through Q4, dip in January, and climb into mid-year, peaking in July before easing in August—broadly in line with global patterns.
• Volatility is notably higher in Colombia (average month-to-month absolute change ~15%) than globally (~5%).

Colombia E-commerce cost-per-purchase trend

• Period covered: Oct 2024–Aug 2025.
• Average: $26.10.
• Range: low of $17.57 (October 2024) to high of $37.11 (July 2025).
• First-to-last change: +84% from October 2024 ($17.57) to August 2025 ($32.35).
• Volatility: average absolute month-to-month move ≈ 15%. Largest monthly increase was +27% in February; largest monthly decline was −12.8% in August.
• Seasonal pattern:
• Q4 uplift: October to December increased from $17.57 to $22.34.
• January reset: −11% to $19.86.
• Spring-to-summer build: steady gains into April–July, peaking in July at $37.11, followed by a pullback in August (−13% to $32.35).

Comparison with global baseline

• Baseline average (same months): $49.24.
• Relative position: Colombia remained below the global benchmark every month, with the gap narrowing mid-year:
• October: ~62% below baseline.
• July peak: ~20% below baseline.
• Highs and lows:
• Global high: $53.89 (February).
• Global low (within period): $43.19 (November).
• Colombia’s peak ($37.11) remained well below the global peak.
• Trend slope:
• Global: slightly down over the period (−2% from October to August), easing from a February high into summer.
• Colombia: strong upward drift overall, culminating in a July high before an August correction.
• Volatility:
• Colombia ≈ 15% average absolute MoM change.
• Global ≈ 4.7% average absolute MoM change.
• Interpretation: Colombia shows more pronounced month-to-month swings than the overall market.

Notable monthly movements

• October → December: Colombia +13% in November and +13% in December; mirrors the global Q4 lift (global +19% in December).
• January: Dip in both series (Colombia −11%; global +1.5% but still off the December spike).
• February: Colombia +27% vs. global +3%—a sharper local surge.
• July: Colombia’s peak ($37.11) with a +24% jump from June; global was relatively stable (−1.6%).
• August: Colombia cooled −12.8%, while the global baseline softened marginally (−1.1%).

Understanding cost-per-purchase benchmarks on Facebook Ads in industry E-commerce and Colombia helps advertisers make more efficient budget and creative choices.