Facebook Ads Insights Tool

Facebook Ads Cost Per Purchase Benchmarks for E-commerce in Israel

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for E-commerce in Israel

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • Based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks, this analysis looks at cost-per-purchase trends for industry E-commerce and target country Israel compared to the global trend.
  • Overall, Israel’s median cost-per-purchase averaged 35.4 across the period, about 26% below the global baseline average of 47.8—indicating generally below-market costs for most of the year.
  • Seasonality diverged from the global pattern: Israel trended down into January and stayed stable through summer before a sharp spike in September, while the global trend peaked in Q4/Q1 and eased into September.
  • Volatility in Israel was modest most months and broadly in line with the baseline, but September introduced a significant outlier.

E-commerce in Israel: what the selected data shows

  • Average across 12 months: 35.4.
  • High/low:
  • Highest month: September 2025 at 90.2 (notable spike).
  • Lowest month: January 2025 at 21.6.
  • Range: 68.5 points (21.6 to 90.2).
  • Month-to-month volatility:
  • Average absolute change: 8.9 points; excluding the September jump, 3.8 points—indicating relatively steady costs from October to August.
  • Trend over time:
  • October 2024 to January 2025 declined from 43.9 to 21.6.
  • February to August 2025 held in a tight band around 28–32.
  • September 2025 spiked to 90.2.
  • First-to-last month change: +105% from October 2024 (43.9) to September 2025 (90.2), driven by the September surge.

Global baseline: context for comparison

  • Average across 12 months: 47.8.
  • High/low:
  • Highest month: February 2025 at 53.9.
  • Lowest month: September 2025 at 32.3.
  • Month-to-month volatility: average absolute change of 3.3 points; the largest single move was a drop into September.
  • First-to-last month change: -31% from October 2024 (46.7) to September 2025 (32.3).

Israel vs. global baseline

  • Level comparison:
  • From October to August, Israel was consistently below the global median. Examples: January 2025 at 21.6 vs. global 52.3 (≈59% lower); May 2025 at 28.4 vs. global 51.0 (≈44% lower).
  • September flipped sharply above market: 90.2 in Israel vs. 32.3 globally (≈179% higher).
  • Volatility comparison:
  • Excluding September, Israel’s monthly moves (≈3.8 points) were broadly in line with the global baseline (≈3.3 points).
  • The September outlier lifted Israel’s full-period volatility above the baseline.
  • Seasonality:
  • Global pattern shows elevated costs in Q4 and early Q1, easing into late summer and a pronounced drop in September.
  • Israel deviated: costs declined through Q4 into January, stabilized through summer, then spiked in September.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry E-commerce and Israel helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the E-commerce industry, Facebook ad costs can be varied, with peaks during holiday seasons and competitive product categories. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Israel Advertising Landscape

National Holidays

Apr 13–19Passover
May 1Independence Day
Jun 2Shavuot
Sep 23–24Rosh Hashanah
Oct 2Yom Kippur
Oct 7–14Sukkot

Key Shopping Season

Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)

Potential Advertising Impact

CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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