Facebook Ads Insights Tool

Facebook Ads Cost Per Purchase Benchmarks for Education in Norway

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for Education in Norway

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads cost-per-purchase benchmarks: Education in Norway vs global

  • Education in Norway posted a 12‑month average cost-per-purchase of 76.63, versus the global benchmark at 47.82—about 60% higher. This gap is largely driven by a sharp spike in September 2025. Excluding that outlier month, the Norway average is 47.18, effectively in line with global levels.
  • Highs and lows: Norway peaked at 400.57 in September 2025 and hit a low of 25.95 in June 2025 (range: 374.62). The global series ranged far less (53.89 high in February 2025; 32.29 low in September 2025; range: 21.60).
  • From first to last month, Norway rose +905% (October 2024 to September 2025), while the global trend fell −31% over the same window.
  • Volatility is elevated in Norway: several month-to-month jumps exceeded 30% (notably Feb→Mar +127%, Jun→Jul +191%, and Aug→Sep +847%). The global series moved more smoothly, with a notable −29% dip in September 2025.
  • Seasonal pattern: both series show a December uptick, consistent with Q4 holiday pressure on costs.

This analysis looks at cost-per-purchase trends for industry Education and target country Norway compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Overview of Education in Norway (selected data)

  • Average: 76.63; Low: 25.95 (June 2025); High: 400.57 (September 2025).
  • Percent change (first to last month): from 39.87 (Oct 2024) to 400.57 (Sep 2025), +905%.
  • Volatility:
  • Biggest increases: Feb→Mar (+41.23, +127%), Jun→Jul (+49.45, +191%), Aug→Sep (+358.29, +847%).
  • Biggest decreases: Jul→Aug (−33.11, −43.9%), May→Jun (−33.07, −56.1%), Mar→Apr (−29.85, −40.5%).
  • Seasonality:
  • Q4 uplift: November to December rose from 36.26 to 56.14 (+55%).
  • Early summer softness: June was the trough (25.95).
  • September 2025 stands out as a one-month surge far above all prior months.

How Norway compares with the global baseline

  • Average level: Norway is +60% above the global mean (76.63 vs 47.82), but excluding September’s outlier, Norway aligns with the global average (47.18 vs 47.82).
  • Highs/lows:
  • Norway’s peak (400.57) is far above market; the global peak is 53.89 (Feb 2025).
  • Norway’s low (25.95, June) is below market lows seen globally (32.29 in Sep).
  • Month-by-month positioning:
  • Above market: December (+9%), March (+40%), May (+16%), July (+63%), September (+1,141%).
  • Below average: October (−15%), November (−16%), January (−35%), February (−40%), April (−15%), June (−45%), August (−7%).
  • Trendline comparison:
  • Global costs eased across 2025, culminating in a −31% move from October 2024 to September 2025.
  • Norway mirrored some global seasonality (December lift) but showed much higher volatility and a pronounced September spike.

Seasonality and volatility notes

  • December uplift: Both series display higher cost-per-purchase in December, consistent with holiday-driven competition.
  • Summer softness: Norway’s June low aligns with typical mid-year easing seen in many markets.
  • September divergence: While the global baseline fell to its lowest point in September, Norway spiked to its highest, making that month a clear outlier and the main driver of the above-market annual average.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Education and Norway helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Education industry, Facebook ad costs can be moderate, with higher costs for professional and specialized courses. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

Optimize Smarter with Superads

Improve your Facebook ad performance

• Instant performance insights – See which ads, audiences, and creatives drive results.

• Data-driven creative decisions – Spot patterns to improve ROAS.

• Effortless reporting – No spreadsheets, just clear insights.

Get Started for free →

The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Norway Advertising Landscape

National Holidays

Jan 1New Year's Day
Apr 17Maundy Thursday
Apr 18Good Friday
Apr 20Easter Sunday
Apr 21Easter Monday
May 1Labour Day
May 17Constitution Day
May 29Ascension Day
Jun 8Whit Sunday
Jun 9Whit Monday
Dec 25Christmas Day
Dec 26Boxing Day

Key Shopping Season

Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)

Potential Advertising Impact

CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

Explore Facebook Ads Metrics

Discover detailed cost benchmarks for different Facebook advertising metrics:

CPC (Cost Per Click)

Average cost per click benchmarks across industries

CPM (Cost Per Mille)

Cost per thousand impressions across different markets

CTR (Click Through Rate)

Benchmark click-through rates for Facebook ads

Cost Per Lead

Cost per lead across different markets

Cost Per Purchase

Average cost per purchase benchmarks across industries

Cost Per App Install

See how much it costs to get users to install an app