Facebook Ads Cost Per Purchase Benchmarks for Energy and Mining

Introduction

Energy and Mining purchase costs ran hot, then cooled dramatically. Across all countries, the industry’s median Cost Per Purchase (CPP) began high in late 2024, spiked to an extreme in January 2025, and then slid toward near-benchmark territory by early Q4 2025. Compared with the global benchmark, this category was consistently more expensive and far more volatile, with a few moments of near parity. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining across all countries compared to the global benchmark.

The story in the data

Across the observed months, Energy and Mining’s CPP averaged about $191, ranging from a high of $504 in January 2025 to a low of $31 in October 2025. The period opened at $239 in November 2024 and closed at $31 in October 2025, an 87% decline from start to finish. The most pronounced swing came at the turn of the year: CPP climbed from $139 in December to $504 in January (+261%), then fell to $341 in February and collapsed to $49 in March (−85% versus February). After a spring gap, CPP rebounded to $245 in June (+393% from March), then eased through late summer and early fall—$94 in August, $73 in September, and the cycle low of $31 in October.

By comparison, the global benchmark (all industries across all countries) was steady, averaging roughly $49 across the year, with a narrow band from $42.6 to $53.8. Month-to-month swings in Energy and Mining averaged about $166 per move, versus just $3.3 for the overall market, underscoring far sharper volatility in industry ad performance.

Seasonal and monthly dynamics

Late 2024 (Nov–Dec) showed elevated CPPs for Energy and Mining—$239 in November and $139 in December—consistent with heavier Q4 competition. The New Year produced an outsized spike (January at $504), followed by a rapid normalization through March ($50). Mid-year activity lifted costs again—June reached $245—before settling into a softer late Q3/early Q4 pattern: $94 in August, $73 in September, and $31 in October. In effect, the category transitioned from premium purchase costs in Q4/Q1 to more accessible levels by early Q4 of the following year, a rhythm that aligns with broader auction pressure dynamics often seen in CPM analysis and CPC trends, even though the focus here is CPP.

Country vs. Global

Against the global Facebook Ads benchmarks, Energy and Mining was mostly above market. In November, CPP was 5.6x the benchmark; December was 2.8x. January marked the widest gap at 9.7x global levels. February held at 6.3x. March narrowed to near parity (−5% versus global), then June again widened to 5.1x. Late-year months moderated: August at 1.9x and September at 1.5x, with October 28% below the benchmark. On average across overlapping months, Energy and Mining’s CPP was about 3.9x the market—approximately 289% higher—yet with notable compression in the back half of the year. The global trend itself was steady (+1–2% from November 2024 to October 2025), while the industry series was choppier, moving from high-double- to low-triple-digit CPPs before landing near benchmark.

Closing

Understanding Facebook Ads benchmarks for cost per purchase in the Energy and Mining industry across all countries highlights a year of elevated, highly variable country-specific ad costs that ultimately converged toward the global average. This CPP analysis—set alongside broader CPC trends, CPM analysis, and CTR performance context—helps quantify how Energy and Mining ad buying compared to the overall market worldwide.