Facebook Ads Cost Per Purchase Benchmarks for Energy and Mining

Introduction

The headline for Energy and Mining is a tale of extremes: cost per purchase started the year dramatically above market, then cascaded toward year-end levels well below the global benchmark. January and February were exceptionally expensive, March normalized, June rebounded sharply, and by December costs sat at their lowest point of the year. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining across all countries compared to the global benchmark.

The story in the data

Across the months observed in 2025, Energy and Mining’s median cost per purchase averaged 192, versus a 52 global all-industry average over the same months—about 3.7x higher overall. The year opened at a towering 830 in January, fell 59% to 341 in February, then plunged another 86% to 49.7 in March. After a sharp midyear rebound to 245 in June (+393% vs March), costs eased through late summer and fall—94.3 in August, 73.2 in September, and 41.3 in October—before touching a year low of 5.71 in December.

High-to-low range was striking: from 830 in January to 5.71 in December, a 145x spread. Month-to-month volatility averaged roughly 95% (absolute), far more turbulent than the global benchmark’s ~3% average monthly change. Excluding the January–February surge, Energy and Mining’s March–December average was 79—still around 53% above global norms, but far closer to market for most of the year.

Seasonal and monthly dynamics

Q1 defined the narrative: extraordinary acquisition costs in January and February created a steep front-loaded profile, followed by a normalization in March. A midyear bump in June marked the secondary peak (245), then the metric stepped down through late Q3 and Q4. The fourth quarter was the softest stretch: October (41.3), November (46.1), and December (5.71) formed a clear glide path into year-end. While broader Facebook Ads benchmarks often see pressure around Q4, Energy and Mining’s purchase costs moved the other way—easing meaningfully into December.

This CPP view sits alongside CPM analysis, CPC trends, and CTR performance as complementary lenses on efficiency; here, the purchase cost curve was the dominant storyline, with dramatic early-year inflation giving way to late-year relief.

Country vs. Global

Relative to the global benchmark, the gap was widest at the start and narrowed progressively:

• January: +1,463% above global (830 vs 53.1)
• February: +522%
• March: 6% below global (49.7 vs 52.9)
• June: +382%
• August: +77%
• September: +38%
• October: 22% below
• November: 3% below (narrowest gap)
• December: 88% below

In aggregate for the observed months, Energy and Mining’s cost per purchase was about 271% higher than the market average, but that premium was concentrated in January–February and a June rebound. From October onward, the industry tracked below global pricing.

Closing

Energy and Mining Facebook Ads benchmarks for cost per purchase show a year defined by extreme early spikes, a midyear lift, and a pronounced late-year comedown—well above market early, below market by Q4. Understanding cost per purchase trends for Energy and Mining across all countries helps marketers benchmark acquisition efficiency against global patterns and align interpretations with broader Facebook Ads benchmarks alongside CPC trends, CPM analysis, and CTR performance.