Facebook Ads Cost Per Purchase Benchmarks for Energy and Mining

Introduction

Energy and Mining cost-per-purchase showed a dramatic, story-driven arc compared with the broader market this period. Where the global median cost-per-purchase held steady in the high $40s, the Energy and Mining series started extremely high in June 2025 and collapsed into single-digit levels by December 2025 — a narrative of rapid decline and high volatility. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in All countries available compared to the global benchmark.

The story in the data

The headline: Energy and Mining averaged about $123.48 per purchase across the six reported months, versus a baseline median near $48.18 — roughly 2.6x the global benchmark on average. The series opened at $412.98 in June 2025 (its peak), eased to $131.71 by September, ticked to $146.38 in October, then plunged to $35.74 in November and to $6.51 in December before settling at $7.56 in January 2026. From start to finish the metric fell by roughly 98% (June $413 → January $7.56). High/low range is enormous: $413 high vs $6.51 low, with the mean masked by that early spike.

Month-to-month movements were extreme: the recorded consecutive changes included a ~68% drop (June → Sep), an 11% bounce (Sep → Oct), a ~76% fall (Oct → Nov), an ~82% fall (Nov → Dec), and a ~16% uptick (Dec → Jan). Absolute monthly percent swings averaged about 50.5%, signaling substantial volatility.

Seasonal and monthly dynamics

The series shows a front-loaded spike followed by a sustained descent across late 2025. The peak in June 2025 stands out as an outlier relative to later months; the steep declines through Q4 produced single-digit costs by December and early January. By contrast, the global baseline displayed a much calmer rhythm over the same interval — small month-to-month moves and a median that hovered in the high $40s. The Energy and Mining timeline reads as a high-amplitude event unfolding from mid-year into Q4, with the sharpest contractions occurring in November–December 2025.

Country vs. Global

Compared to the global benchmark, Energy and Mining was both higher and far more volatile. In June 2025 the sector was over 8x the global median (≈843% higher than the baseline $49), while in October it was roughly 2.8x the baseline. By November the sector crossed below the median (about 23% below baseline), and in December–January it ran roughly 85–87% below the global median. Over the June→January window the global baseline moved almost flat (≈+0.7%), while Energy and Mining collapsed (~-98%), making the sector materially more volatile and variable versus market-level CPM/CPC and CPC trends typically seen in aggregate Facebook Ads benchmarks.

Understanding cost-per-purchase (COST_PER_PURCHASE) behavior for Energy and Mining across All countries available provides a clear picture of extreme mid-year spikes and rapid Q4 deflation within industry ad performance, useful for benchmarking against wider Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance, and country-specific ad costs.