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Facebook Ads Cost Per Purchase Benchmarks for Energy and Mining in Denmark

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Cost Per Purchase for Energy and Mining in Denmark

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • No monthly observations are available for Energy and Mining in Denmark, so a direct country–industry comparison to the global baseline cannot be calculated for this period.
  • Globally, cost-per-purchase averaged 47.82 over the last 12 months, peaking in February 2025 (53.89) and bottoming in September 2025 (32.29).
  • The global trend decreased 30.8% from October 2024 to September 2025, with average month-to-month absolute movement of about 7.0%.
  • Clear seasonality is visible: a strong December uptick, elevated early Q1, softening into summer, and a sharp September drop.

Scope and context

This analysis looks at cost-per-purchase trends for industry Energy and Mining and target country Denmark compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Selected data overview (Energy and Mining, Denmark)

  • Data availability: No selected_data points were provided for the period, so averages, highs/lows, and volatility for Energy and Mining in Denmark cannot be reported.
  • Implication: Without monthly values, we cannot state whether Denmark’s Energy and Mining cost-per-purchase is above market, below average, or in line with overall trends.

Global baseline overview

Period: Oct 2024–Sep 2025

  • Average cost-per-purchase: 47.82
  • Median across months: 48.96
  • Highest month: February 2025 at 53.89
  • Lowest month: September 2025 at 32.29
  • Change from first to last month: down 30.8% (from 46.67 in Oct 2024 to 32.29 in Sep 2025)
  • Volatility:
  • Average month-to-month absolute change: ~7.0%
  • Largest MoM increase: +19.3% from November to December 2024
  • Largest MoM decrease: −29.3% from August to September 2025
  • Additional notable move: −7.9% from May to June 2025
  • Seasonal pattern:
  • Q4: A pronounced rise in December aligns with typical holiday period pressure.
  • Q1: Elevated costs continued into January and peaked in February.
  • Mid-year: Gradual easing through spring and summer.
  • September: A sharp reset to the period low.

Comparison to the global baseline

  • Because the Energy and Mining series for Denmark contains no monthly values, a quantitative comparison (averages, peaks/troughs, or volatility) to the global baseline is not possible.
  • Marketers should use the global baseline as a directional reference for expected seasonality and magnitude until Denmark-specific data points are available.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Energy and Mining and Denmark helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Denmark Advertising Landscape

National Holidays

Jan 1New Year's Day
Apr 17Maundy Thursday
Apr 18Good Friday
Apr 20Easter Sunday
Apr 21Easter Monday
May 29Ascension Day
Jun 8Whit Sunday
Jun 9Whit Monday
Dec 25Christmas Day
Dec 26Second Day of Christmas

Key Shopping Season

Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day

Potential Advertising Impact

CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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