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Facebook Ads Cost Per Purchase Benchmarks for Energy and Mining in Germany

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for Energy and Mining in Germany

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads cost-per-purchase benchmarks: summary and takeaways

This analysis looks at cost-per-purchase trends for industry Energy and Mining and target country Germany compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

  • The selected dataset for Energy and Mining in Germany contains no observations for the period provided, so country/industry-specific statistics and a direct comparison to the global baseline cannot be computed.
  • The global baseline shows elevated cost-per-purchase in late Q4 and throughout Q1, easing into summer, and a sharp drop in September 2025.
  • Across the baseline window (Sep 2024–Sep 2025), average month-to-month movement is about $3.00, with the largest swing occurring in September 2025.

Selected dataset: Energy and Mining in Germany

  • Data availability: No observations were provided for Energy and Mining in Germany in the period analyzed.
  • As a result, averages, highs, lows, first-to-last change, and volatility for the selected segment cannot be calculated.
  • Relative positioning versus the market (above/below/in line) cannot be determined without observed values.

Global baseline overview (directional market context)

  • Period covered: Sep 2024 to Sep 2025 (13 months)
  • Average cost-per-purchase: $47.73
  • Highest month: $53.89 in Feb 2025
  • Lowest month: $32.29 in Sep 2025
  • First-to-last change: -30.7% (from $46.60 in Sep 2024 to $32.29 in Sep 2025)
  • Volatility:
  • Average absolute month-to-month change: ~$2.99
  • Largest increase: Nov to Dec 2024, +$8.34 (+19.3%)
  • Largest decrease: Aug to Sep 2025, -$13.40 (-29.3%)
  • Seasonal pattern:
  • Costs rose into the holiday period: Nov dipped to $43.19, followed by a sharp increase in Dec to $51.53.
  • Elevated levels persisted through Q1 (Jan–Mar 2025 ranged ~$52–$54), with a gradual easing from April to August (down toward mid-$40s).
  • A notable trough appears in September 2025 at $32.29.

Comparison: Germany Energy and Mining vs. global baseline

  • Because the selected dataset is empty, a direct comparison (averages, highs/lows, volatility) cannot be made.
  • Directionally, the global baseline indicates:
  • Elevated costs around Q4 and Q1, consistent with seasonal purchasing peaks.
  • Gradual mid-year normalization.
  • A marked decline by September 2025, placing costs well below the period average.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Energy and Mining and Germany helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Germany, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Germany Advertising Landscape

National Holidays

Jan 1New Year's Day
Apr 18Good Friday
Apr 21Easter Monday
May 1Labour Day
May 29Ascension Day
Jun 9Whit Monday
Oct 3German Unity Day
Dec 25Christmas Day
Dec 26Boxing Day

Key Shopping Season

Late November (Black Friday/Cyber Monday), Christmas shopping (late December), Back-to-school (August/September), Spring promotions (Easter period)

Potential Advertising Impact

Media consumption might rise during Easter, Ascension Day, and Pentecost, especially for travel campaigns. Late November and December bring pronounced spikes in retail advertising. German Unity Day often triggers localized campaigns. Regional holidays may create unique local competition. Sunday/holiday retail restrictions may contract ad inventory.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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