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Facebook Ads Cost Per Purchase Benchmarks for Energy and Mining in Italy

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Cost Per Purchase for Energy and Mining in Italy

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads cost-per-purchase benchmarks: Energy and Mining in Italy vs. global

This analysis looks at cost-per-purchase trends for industry Energy and Mining and target country Italy compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

  • Main takeaway: there is no in-market data available for Energy and Mining in Italy during the period analyzed, so we benchmark against the global baseline.
  • Global costs averaged $47.73 per purchase across Sep 2024–Sep 2025, peaking in February 2025 and finishing the period sharply lower.
  • Clear seasonality is visible: costs rose into December (holiday season) and stayed elevated through early Q1 before easing mid-year.

Selected data (Energy and Mining, Italy)

  • Coverage: no monthly observations were available for the selected industry and country in the timeframe provided. As a result, we cannot quantify averages, highs/lows, or volatility for Italy-specific Energy and Mining campaigns.
  • Interpretation: use the global baseline below as a directional reference for likely cost envelopes and seasonal patterns.

Global baseline overview (all industries, all countries)

Timeframe: Sep 2024 to Sep 2025

  • Average cost-per-purchase: $47.73
  • High: $53.89 in Feb 2025
  • Low: $32.29 in Sep 2025
  • First vs. last month: $46.60 (Sep 2024) to $32.29 (Sep 2025), a 30.7% decrease
  • Volatility:
  • Average month-to-month absolute change: $2.99
  • Average month-to-month absolute percent change: 6.4%

Notable movements and seasonality (global)

  • Q4 lift: after a dip in November ($43.19), December rose to $51.53 (+19.3% month-over-month), consistent with holiday-driven competition.
  • Early Q1 high: January ($52.31) and February ($53.89) remained elevated, with February marking the annual peak.
  • Mid-year softening: gradual declines from March through August; notable drops in June (−7.9% vs. May) and a sharper correction in September (−29.3% vs. August) to the series low.
  • Overall trend: despite a strong Q4–Q1, the trajectory from spring onward moved below the early-year highs, ending markedly below the prior September.

Relative positioning for Energy and Mining in Italy

  • Above/below market: cannot be determined due to lack of Italy-specific Energy and Mining data in the period.
  • Directional context: given the global baseline’s Q4 seasonal uptick and Q1 peak, marketers in Energy and Mining targeting Italy can expect broadly similar calendar effects, even though precise in-market costs are not available here.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Energy and Mining and Italy helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Italy, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Italy Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 6Epiphany
Apr 20Easter Sunday
Apr 21Easter Monday
Apr 25Liberation Day
May 1Labour Day
Jun 2Republic Day
Aug 15Ferragosto
Nov 1All Saints' Day
Dec 8Immaculate Conception
Dec 25Christmas Day
Dec 26St. Stephen's Day

Key Shopping Season

Late November (Black Friday/Cyber Monday), Christmas & post‑Christmas sales (late December), Ferragosto (mid‑August) summer tourism, Back‑to‑school (September)

Potential Advertising Impact

CPM and CPC might increase during spring holidays when Italians engage in travel or leisure. Ferragosto may see travel and hospitality ads face high competition while retail CPMs dip. Late November and December see ad demand surges. 'Ponte' long weekends could affect ad pacing with stronger performance on adjacent weekdays.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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