Facebook Ads Cost Per Purchase Benchmarks for Energy and Mining in Norway

Facebook Ads cost-per-purchase benchmarks: Energy and Mining in Norway vs global

This analysis looks at cost-per-purchase trends for industry Energy and Mining and target country Norway compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Key takeaways

• No in-segment data was available for Energy and Mining in Norway for the period provided, so this summary benchmarks against the global baseline for context.
• Global baseline cost-per-purchase averaged 47.82 over the last 12 months, peaking in February (53.89) and bottoming in September (32.29).
• Seasonality is evident: costs rose into late Q4 and Q1 (December–February), then eased through mid-year, with a sharp drop in September.
• Volatility: typical month-to-month moves were modest (about 4.7% excluding outliers), with one major outlier in September driving average absolute MoM volatility to ~7.0%.
• From October to September, the global baseline fell 30.8%, driven largely by the September dip.

Selected segment overview: Energy and Mining in Norway

• The selected_data time-series for Energy and Mining in Norway is not available for the months shown.
• Because no in-country, in-industry monthly medians were provided, we cannot state whether Norway’s Energy and Mining cost-per-purchase is above market, below average, or in line with overall trends.
• The global baseline below offers a directional benchmark until local data is available.

Global baseline trend (directional benchmark)

• Average cost-per-purchase: 47.82 across the last 12 months.
• Highs and lows:
• High: 53.89 in February 2025 (sustained elevated levels from December through March).
• Low: 32.29 in September 2025.
• Month-to-month changes:
• Largest increase: November to December (+19.3%), consistent with higher Q4 demand.
• Largest decrease: August to September (−29.3%), a pronounced step-down at the end of Q3.
• Typical monthly movement: ~4.7% when excluding the September outlier (~7.0% including it).
• Start-to-end movement:
• October 2024: 46.67
• September 2025: 32.29
• Net change: −30.8% across the period.
• Seasonal pattern:
• Elevated costs in late Q4 and Q1 (December–February), aligning with holiday-period pressure and early-year budgets.
• Gradual softening from March to August, followed by a sharp September reset.

How Norway’s Energy and Mining compares to the global baseline

• With no selected_data for Energy and Mining in Norway, a direct comparison is not possible.
• Based on the global pattern, marketers can expect higher cost-per-purchase pressure around December–February and generally softer mid-year levels; however, local conditions may differ once Norway-specific data is available.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Energy and Mining and Norway helps advertisers make more efficient budget and creative choices.