Facebook Ads Cost Per Purchase Benchmarks for Energy and Mining in Singapore

Key takeaways

• Scope and context: This analysis looks at cost-per-purchase trends for industry Energy and Mining and target country Singapore compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
• Data availability: No qualified observations were available for Energy and Mining in Singapore during the period, so comparisons to the global baseline are not possible. All figures below reference the global baseline.
• Global baseline level: The 12‑month global median cost-per-purchase averaged about 47.8, peaking at 53.9 in February 2025 and bottoming at 32.3 in September 2025.
• Trend and change: From October 2024 (46.7) to September 2025 (32.3), the global baseline fell 30.8%, with the sharpest single-month drop in September 2025 (−29.3% vs. August).
• Seasonality: Costs rose into late Q4 and Q1 (December–February) and generally softened through mid-year, consistent with typical holiday-driven pressure in Q4 followed by a spring/summer cooldown.

Dataset and scope

• Metric: cost-per-purchase (median by month).
• Industry: Energy and Mining.
• Country: Singapore (no selected_data available for the period).
• Baseline: global median series used for directional benchmarking.

Selected data overview (Energy and Mining, Singapore)

• Data status: The selected_data time series is empty for this window. As a result, averages, highs/lows, month-to-month volatility, and seasonal markers for Singapore cannot be computed.
• Relative positioning: With no observations, we cannot assess whether Singapore is above market, below average, or in line with overall trends.

Global baseline benchmarks

• Average (12 months): 47.8
• High: 53.9 in February 2025
• Low: 32.3 in September 2025
• Range: 21.6 points
• First-to-last change: −30.8% (46.7 in October 2024 to 32.3 in September 2025)
• Volatility:
• Average month-to-month absolute move: ~3.3 points
• Largest move: −13.4 points in September 2025 (−29.3% vs. August)

Notable monthly movements and seasonality

• Q4/Q1 pressure:
• November 2024 dipped to 43.2 (−7.5% vs. October), followed by a holiday lift in December to 51.5 (+19.3% vs. November).
• The peak occurred in February 2025 at 53.9, with January (52.3) and March (52.6) remaining elevated.
• Gradual moderation:
• April–August 2025 eased from 51.6 to 45.7, including a notable June step-down (−7.9% vs. May).
• Sharp late-Q3 drop:
• September 2025 fell to 32.3 (−29.3% vs. August), the lowest point in the period.

Comparison to the global baseline

• Because the selected Energy and Mining data for Singapore is unavailable in this period, a direct comparison—averages, highs/lows, or volatility—cannot be made. The global series indicates elevated costs around December–February and softer conditions in mid-year, culminating in a pronounced September low. Without local data, positioning for Singapore relative to “market” (above, below, or in line) cannot be determined for this window.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Energy and Mining and Singapore helps advertisers make more efficient budget and creative choices.